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Show Highlights

In this episode, Graham and Ashkahn succinctly breakdown the cost of float room construction. The average float room cost per the industry survey is $75,000 per room. How much of that is float tank cost and how much is construction? There are some variables to consider based on geography and types of tanks, but the guys lay out the average and clarify some of the numbers we’ve released previously.

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Transcription of this episode… (in case you prefer reading)

Graham: Today’s question is, “the state of the industry survey shows people spend about $75,000 per float room. How much of that is the tank cost versus construction cost?”

Ashkahn: Basically float tanks can range from probably around $10,000 at the cheapest for a commercial float tank.

Graham: Plus pump set up and all of that, yeah.

Ashkahn: Up to, I mean, they can get up to-

Graham: $90,000?

Ashkahn: Yeah, $90,000 dollars for a float tank.

Graham: So if you’re buying a $90,000 dollar float tank, then you’re now in negative money for room construction, negative $15,000. So, it depends a lot on what people are doing individually, and of course the survey itself is very subjective for what people are putting in there almost, so how people are defining everything that’s going into their room construction. It’s probably not 100% accurate even between individuals filling out the survey.

Ashkahn: But, I would say, if I had to make an average guess of how much people are spending on float tanks, it’s probably somewhere around $30,000 dollars a float tank. 30 – 35.

Graham: Which would be about $45,000 for doing the room construction, and I would say actually between maybe like $35,000 to $45,000 is not a crazy amount to assume for room construction. So not quite half and half, or half and half of the split that’s different for different people or something like that, depending on how much soundproofing largely you’re doing.

Ashkahn: Yeah, and we see that in general in terms of people’s cost total, float tank plus for rooms. It really does seem to range pretty much somewhere between $50,000 and $100,000 dollars for the whole shebang for a room. That was always kind of our calculations, and then seeing the industry report averaged that at about $75,000 kind of seems to support that.

So my guess is people on the higher end people are buying probably slightly more expensive float tanks and doing slightly more expensive construction, and at the lower end people are probably buying cheaper float tanks and doing cheaper construction.

Graham: Yeah, yeah, definitely. Again, there’s an, “Oh, yeah.” They’re like both how people are answering that question, and what you decide to do for your own center, and types of tanks, and whether you’re in the middle of a city or out in the countryside. All of these are going to affect how much is going into your individual build.

So, don’t assume that if you’re coming in a little under, if your ratio of tank to construction is different then the industry average that you’re somehow doing something wrong. It largely does have to do with how many tanks you’re installing at once, and how much crazy soundproofing you need to block out from city noises, and airplanes, and things like that.

Ashkahn: Yeah, you might just have less expensive construction if you’re way outside the city and you don’t have a ton of noise to deal with.

Graham: Yeah, just throw your float tank down a grassy hill somewhere-

Ashkahn: Yeah, call it good. Sprinkle some salt in the lake.

Graham: Sprinkle? I think it’d be a little more than that. This giant industrial dump operation puts Epsom salt or something into a lake.

So, if you have any more questions, go to floattanksolutions.com/podcast and we will answer them.

Recent Podcast Episodes

Funding your center through Kickstarter – DSP 119

Crowdfunding has made so many projects possible that would otherwise not exist. It seems perfect for niche ideas, concepts that would otherwise never see the light of day, and passion projects that just need to happen. This sounds perfect for float centers, but there are some caveats. 

Crowdfunding is time intensive and there’s not guarantee of success. Aside from that, there are some issues with it that complicate things for float centers that other crowdfunded projects likely won’t face. Graham and Ashkahn talk about the successes of float center crowdfunding and the not-so-successes as well. 

Don’t Build Your Own Float Tank! – DSP 118

For anyone considering a DIY float tank, give this episode a listen first. This isn’t a discussion on the merits of doing things one way versus another or expressing an opinion on one side and playing devil’s advocate for the other. Graham and Ashkahn know painfully well from personal experience the pitfalls of falling into the hubris trap of thinking you can build your own float tanks. They built two large open tanks in Float On and even years later they still cause headaches.

What’s more, they’ve spoken with dozens of people who’ve also gone through this themselves and heard their horror stories after they didn’t listen to the advice of not doing it.

The perception that it can be a cost-cutting measure or a more reliable way to get an operating float tank in your center by going DIY is generally pretty flawed. There’s so much to it that you just can’t consider before the fact.

Should Your Float Center have a Blog? – DSP 117

This seems like a good idea on paper. It helps with SEO stuff for Google. It gives you an outlet to write about floating and share information about the industry. And it seems to fall in line with something that other businesses do, right?

So what are the downsides? How much time and effort does a blog really take? What sort of impact does it have for a float center? Graham and Ashkahn lay out the pros and cons as well as things you may not initially consider about the responsibility of having a blog.

Thoughts on Buying Yelp Ads – DSP 116

There are lots of businesses that experience the dogged persistence of Yelp sales people calling them. Float On has done both buying Yelp ad space and living without it and Graham and Ashkahn break down exactly what that experience was like.

They also go into exactly what Yelp ads mean and how it impacts your float center (or doesn’t, as the case may be) as well as how well Yelp stacks up in comparison to other ad sources.

When is it Time to Open a Second Float Center? – DSP 115

Okay, so… Float On only has one location (not counting Float On Hong Kong) and there’s certainly a reason for that. Graham and Ashkahn have toyed with the idea of opening up another center multiple times throughout the years but something else always came up. As they’ve met more people in the industry, they’ve seen some of the pitfalls and successes from people opening additional locations, franchises and whatever else. They share their thoughts on when they think it’d be best to open and why they say to wait a little bit. 

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