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What Happens When the Media Doesn’t Give a Shit
Float tanks have been getting a lot of media love recently, which is unsurprising given how beneficial people seem to find them, and how crazy they sound when you’re explaining them for the first time. Most of the press has been very positive, and coverage like the Nightline piece still bring a giant smile to my face whenever I watch them.
Media Reporters and EditorsUnfortunately, not everyone has taken the time to do the appropriate level of research into floating before writing about it.
Permits: Planning for your Planning Department
Construction permits differ from state to state, and even from county to county. Keep in mind that everywhere has its own quirks, and, more than likely, it’s own unexpected fees that can cost several thousand additional dollars…
#WhyWeFloat – An Industry Wide Social Media Campaign
One of the best ways to tell someone the benefits of floating is through stories and testimonials from others who have floated. To make gathering these powerful stories even easier, join the industry wide social media campaign called #WhyWeFloat.
What Time of Year Is Ideal to Open Your Float Center?
Like most businesses, a float center will experience seasonal slumps. Be sure you’re planning to open your center at a peak time of the year. Find out the pros and cons of opening a float tank center during different times of the year.
What Happens When You Give Out 700 Free Floats?
We’re all about giving out free float sessions as a marketing strategy. However, when you give out 700 floats, there can be some concerns. Find out what happens when we set out to make Float On one of “The Top Things to do When Visiting Portland.”
Wanted… Blog Topics!
We’ve written on a large number of topics about opening / running a float tank center… BUT we want to make sure your questions are getting answered. Use this form to send us blog topics to write about.
Building a Float Business Through Blogger Outreach
Floating is great for a vast diversity of people, but it is really great for travelers. Hours sitting on a cramped plane, surrounded by stimulation, going through the dreaded airport processes, disrupted bio-clock rhythms… the list can go on. All of these things can easily be mitigated by the float experience, wiping away the tensions of travel, and leaving people energized and refreshed for the next adventure!
Handling Tough Decisions…
I’ve written the introduction to the conference program for four years in a row, and each year I like to share it on this blog. For those of you who didn’t make it out for the 2015 Float Conference, here are a few of my thoughts on the work that float center owners do, and the questions they may face in running a float tank center.
How to Drain and Fill a Float Tank
There are roughly 850 pounds of epsom salt and 200 gallons of waters in an average sized float tank (approximately 8 feet long and 4 feet wide). It takes hard work (and a few tips I’m about to share) to get a tank ready for floating.
The Whys and Hows of Email Marketing
A trending strategy when a small business goes to market is that social media marketing becomes their main focal point. On the surface, social media marketing is easy to get started with, the costs can be nil, and most people are already using it for personal use. The...
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