Something in the world of floating have you stumped?
Show Highlights
Graham and Ashkahn give their perspective on the pros and cons of giving free floats away for teachers. Giving out free floats is the Float On way and giving them to a specific group of people who could really use them sounds like a good idea.
The guys break it down and address some of the concerns any float center may have about running a program like this.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Ashkahn: Howdy doo dah.
Graham: Another day another podcast as we say.
Ashkahn: We do actually that.
Graham: We’ve said that few times now.
Ashkahn: That’s an actual saying that we say. Unlike our other sayings which are mostly …
Graham: One-offs.
Ashkahn: I have been saying howdy doo dah pretty consistently.
Graham: Like on the podcast or outside of the podcast as well?
Ashkahn: Yeah, I guess I have to be saying it on the podcast for it to …
Graham: Maybe in your sleep.
Ashkahn: Sleep doo-dah-ing?
Graham: Our question today-
Ashkahn: My name is Ashkahn.
Graham: Oh, I’m Graham, sorry. I’m sorry. Our question today is “I’ve seen some campaigns by centers who are giving free floats to teachers for a week or two leading up to school starting. Thoughts?”
Question mark, yeah, they put it in there.
Ashkahn: I think it’s cool.
Graham: Badass, yeah. I saw this on Float Collective and I saw Dan Larsen posting it up about OlyFloats.
Ashkahn: Like a couple weeks ago at this point.
Graham: So I guess it’s probably yeah, it’s bad timing on our part, but good question, nonetheless. I’m not sure if Dan’s the one who came up with that idea, that actually giving away teachers free floats, not even discounted floats, or if you got that somewhere else, but I’m going to credit him for it on this podcast because that’s where I saw it first if I’m wrong-
Ashkahn: Future float historians will look back on this podcast as there is an empirical proof-
Graham: “What are these people doing? Why would anyone listen to this?” But then I saw people posting up that they were doing the same thing as well and trying it out. Every post that I saw about it was positive, I didn’t see anything negative about the experience of giving teachers free floats leading up to it. I think-
Ashkahn: What could be negative about it?
Graham: Let’s talk about fear. Let’s talk about fear because I think that people are afraid that if they’re just giving something away for free that other people won’t want to pay full price or that too any free people will be coming in and they’re taking spots from people who would be paying them full price or the deluge of abusers.
Ashkahn: I thought that the downsides would be like teachers will come in and start giving the float staff homework or … you know what I mean? Sending people to the principal’s office.
Graham: Going back too relaxed to class. I think that the impact on the bottom line, just giving out a bunch of free floats I think is what deters people, and in case you have never listened to us talk about marketing, that’s very much not what we believe, we’re big proponents of giving out free floats.
It’s kind of no surprise that this is something that we’re actually in full support of.
Ashkahn: We usually go one extra step and kind of ask for some creative thing back from the people we’re giving free floats to, oftentimes. We’ll try to figure out something, or the teachers kind of do this when they come in or, yeah, give them a little homework. Have them send it in a couple days and grade it. Call their parents. It’s also just an excuse to be able to give them free floats-
Graham: A good example of that might be just having them write a little 300 word mini essay on how there float experience was.
Ashkahn: Like actually giving them homework. Yeah and you could just say, “Hey, would you mind writing something for us to throw on our website or put out on social media or something like that”.
Graham: One of the nice things is even if you never used it, it addresses one of those points of fear that people have, which is that people getting free things won’t want to pay for them in the future, or other people will see that and will feel like they should get free things and if it’s A) for teachers who almost everyone acknowledges they have a pretty undeserved job and don’t make enough money, then you’re off the hook a little bit for that, and B) if they had to earn it some way, like if they were writing something. Hopefully there’s this sense of exchange going on and it doesn’t just feel like every time they come in they should be getting free floats. They’re like, “Oh, wait, it was the beginning of the school year, there was this special and I had to write a tiny little blog post or something”.
Ashkahn: Things being topical can be justification in themselves. Like a lot of holiday discounts work, but-
Graham: middle of the week discounts?
Ashkahn: In the case of this, I think it makes sense, you’re trying to do this cool thing as a float center and it’s act of kind of generosity and charity and because it is so limited by time and for a specific group of people, I think it does kind of avoid the idea of kind of devaluing your floats.
Graham: For sure, and for a lot of people, going back into fall is still a light time of year, the summer slump is really real and even beyond just summer, it really does seem like June and September are two of the really light times of year for even summer time. It’s kind of like school ending and starting and-
Ashkahn: It’s like mid September is when things start to kind of pick back up for us and it’s not really until October that things are back into their solid swing.
Graham: As far as timing, it’s a great one. I’d say January would be the worst time of year to run something like this because you have all of your December floats that are just rolling in but end of summer capitalize … I’d be shocked if the people running this free floats for teachers didn’t have empty tanks, they were also trying to fill. That was probably the impetus is they’re looking at their schedule, it’s a little light, they’re looking for a group where they can do some good and use the float tanks and just get people in there and teachers came up. In that sense, I think it’s a brilliant! Using your float tanks at the beginning of the school year to show appreciation for teachers and give this group coming in who influences the youth of our country, I mean talk about powerful use of the float tanks for brainwashing, you know what I mean?
That stand up at the beginning got me going, I’m just bang!
Ashkahn: The other nice thing is that I feel like targeting very specific groups like this is useful too, because they’re very likely to share it with other people. Teachers is a great example, because they’re about to go into a school full of other teachers and hanging out with them in the teacher’s lounge and telling them “Hey, check it out, there’s this float thing and just because you’re also a teacher, you can go try it”, so it’s a really natural, powerful word of mouth engine right there too.
Graham: Which is exactly what you’re hoping to get out of free floats, right? Almost never have I seen it go any other way. You give out a ton of free floats, your schedule is really packed for a week or a few days even, and the next few days or the next week are packed with paying customers. Just that act of getting people into the tank creates this virtuous cycle of referrals and word of mouth. Sometimes when you schedule’s light, I mean this is our favorite go-to, is just finding some group to give away free floats to, and we’ve never done it for teachers like this, and maybe we will next year, honestly. It’s truly not a bad idea.
Ashkahn: Or we give out a bunch of free floats and people don’t come in and use them and no harm, no foul.
Graham: You get a ton of credit for being awesome and giving out free floats.
Ashkahn: At this point, it’s little slips of paper you gave people as gift cards, you never really lost anything.
Graham: Yeah, there you have it, we think it rocks. Good work, whoever thought of that, Dan Larson, I’m looking at you but I’m ready to be redirected somewhere else.
Ashkahn: If you want us to teach you anymore lessons in the future, a little bit of homework for you is to go over to floattanksolutions.com/podcast–
Graham: That was a A+ outro, Ashkahn.
Ashkahn: Thank you. Yeah, write us a question, it’ll be fun. You’re probably thinking about it right now, like, “Oh, I’m probably not going to do that”, but no, you’ll have a really good time doing it.
Graham: We’ll give you extra credit points too, it’ll give you that much closer to getting the A on the final, even if you didn’t deserve it.
Ashkahn: We’re looking at you, you’ve been slacking off this entire time.
Graham: No copying podcast questions from whoever’s sitting next to you, either.
Ashkahn: Alright, this is getting out of hand. That’s it, that’s it. We’ll talk to you later.
Graham: We love you.
Ashkahn: Yeah. Yeah.
Recent Podcast Episodes
How to get your Water Tested – DSP 359
Every once in a while during float industry events, during this podcast, or talks given by health department professionals and the like, they’ll say something like “if you get your water tested and…”. But how does a float center do that? Where should they look? Is there just a lab that they can send their float solution to? Are all labs the same? How much does it cost?
Ashkahn and Graham take on the difficult task of making sense of microbiology testing laboratories, regulatory institutions, and acronyms, all so you don’t have to.
A Few of Our Favorite Things – DSP 358
Graham and Ashkahn take a break from all the doom and gloom of the float world to talk about the amazing things that floating has brought them. What they love, the things that surprised them, and the many ways in which they’re inspired to stick with it and pioneer in this wild and crazy industry.
Learning to Trust Your Gut in Business – DSP 357
Sometimes, the hardest part of starting any project is to just take the leap of faith complete step one.
With some words of encouragement and caution, Graham & Ashkahn channel their inner Tony Robbins and encourage a highly knowledgeable aspiring float center owner, to trust their gut and start their float center.
How Long to Run a Filter Between Floats – DSP 356
How long should you run the filtration system for between floats? It’s an eternal question that has plagued float center owners since the dawn of time (Or at least until 1978 when the first float center opened up).
Ashkahn and Graham break down the science behind why you should filter for as long as you do and how to properly plan for it. This densely packed episode is filled to the brim with a summary of knowledge on water dilution, filtration, flow meters, and water sanitation brought over to float tanks from the pool and spa world. Take notes as you listen, there’s a lot to assess.
How to Reward your Employees – DSP 355
Recognizing that your employees rock is one of the most valuable traits an employer can have, but only as long as said employer is able to properly acknowledge that appreciation.
Graham and Ashkahn share their take on rewarding employees for their hard work and how to make it count when you want to give them a gift. The duo has no shortage of examples of how they’ve shown their appreciation at Float On, and this episode is dense with examples of nice gifts and rewards to provide staff, from the practical to the symbolic.
Latest Blog Posts
B-Gray’s School on Nothing
I Got Nothing to Say! Okay, so here’s the thing. Floating is often associated with meditation and ultimately achieving this state of void, commonly and perhaps glibly referred to as “Nothing” by salty tank proprietors everywhere. And listen, I’m totally on board with...
The Daily Solutions Podcast – Our Top 5 Episodes for October
October was a hell of a floaty month. Between the float conference non-profit, Float On’s birthday, Ashkahn’s birthday, and Halloween, let’s just be a little grateful that the ol’ Grashkahmn duo didn’t miss a day on here. Especially since these episodes are so killer....
When (and how) Salt Attacks!
This post was spurred on by work that I did illustrating hundreds of pages for our Construction Packet. As an illustrator, I spend extra time nailing down details, just to eliminate potential sources of confusion. While looking into salt weathering, I came across some...
The Daily Solutions Podcast – Our Top 5 Episodes from September
September came and went like a flash, while everyone was recovering from the whirlwind that was the Float Conference, Graham and Ashkahn were fielding questions about all things great and small in the industry. Here’s a handful of our favorites. When is the Best Time...