Something in the world of floating have you stumped?
Show Highlights
Tired of running gimmicky marketing with steep discounts because your float center has an empty schedule?
Do you want that easy lifestyle business where customers just flock to you instead of you having to hunt them down? Want to be able to raise your prices without worrying about losing revenue?
Graham and Ashkahn share a secret they recently discovered while on their trip to Australia about how you can keep your float center 110% full at all times (that extra 10% isn’t cliche, it’s a waitlist)!
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
This marketing secret isn’t really ours to share, so we don’t have the rights to publish it in print form.
Listen to this episode now before we’re sent a cease and desist and have to take remove it from the archives.
Recent Podcast Episodes
Fixing Strange Colors and Smells in the Water – DSP 344
Ashkahn and Graham talk about all the different things that could possibly cause discoloration or odd odors in your float tank solution. There’s any number of things that could be at fault and it’s difficult to suggest it remotely, so instead they answer a handful of similar questions by offering broad troubleshooting advice on how to handle it when something comes up.
How (and how often) to Clean the Waterline – DSP 343
Ashkahn and Graham respond to a follow up question about cleaning the waterline of the float tank without running the risk of contaminating the float tank solution with disinfectant.
An Important Announcement from the Daily Solutions Podcast
Graham and Ashkahn announce the final episode of the Daily Solutions Podcast which will also be a live call in show, happening November 29th at 3pm PST. Set it on your calendars and call in. More details to follow.
Bartering Floats for Stuff – DSP 342
Float On was built on a culture of bartering. Trading stuff to make sure as many could float as possible. It helped generate lots of goodwill in the community and helped spread word of mouth in the early days. It also led to things like the Art Program, trading floats for art, which has been replicated by float centers all across the world.
Graham and Ashkahn share their thoughts on barter and why it’s been so successful for them and why they keep doing it even 8 years later.
Tips on Emergency Procedures for Float Centers – DSP 341
What is your plan for evacuation in your float center if there’s a fire? What if there’s a tornado? Earthquake? Blackout? These are important things to figure out when operating your small business. If you have staff, it’s a good idea to review your emergency policies regularly. Make sure that your practices are in place in writing and you review them personally.
Graham and Ashkahn share their thoughts on how best to handle these things in a float center while making sure to consider specific issues not present in other industries.
Latest Blog Posts
Achieving Liftoff: Modern Gravity
In another installment of our ongoing series, we’re taking a look at Modern Gravity in Edmonton, Alberta. Matt and J.P., the owners of the center, share what success means to them. Back in 2013, there wasn’t a single float center near Edmonton, so these guys...
Announcing #FloatForMAPS
#FloatForMAPS is a float industry-wide gift card campaign that will take place this July.
Not only will the #FloatForMAPS campaign generate extra funds for PTSD research, it will also bring in new customers during notoriously slower summer months for float centers.
Participating centers will donate 15% of their #FloatForMAPS Gift Cards to MAPS.org to support the exciting Phase 3 trials of MDMA assisted psychotherapy for PTSD.
Learn more on how you can sign up your float center for the #FloatForMAPS campaign.
The Daily Solutions Podcast – Our Top 5 Episodes from April
April was quite a month for the float industry, not only did the Rise Float Gathering take place in St. Louis, but we also convinced several people that drop bears were real! If you didn’t check out the live blog feed from Rise where we covered the events in detail, I...
Rise Float Gathering Live Event Post!
Final Update 2:59pm WOW... what an event. If you're coming to RISE next year, bring tissues. The last series of updates will be brief. The last two talks were legitimate tear jerkers and no recap could ever capture the moment. Donna and Chris Petrovics If you've ever...