Something in the world of floating have you stumped?
Show Highlights
Tired of running gimmicky marketing with steep discounts because your float center has an empty schedule?
Do you want that easy lifestyle business where customers just flock to you instead of you having to hunt them down? Want to be able to raise your prices without worrying about losing revenue?
Graham and Ashkahn share a secret they recently discovered while on their trip to Australia about how you can keep your float center 110% full at all times (that extra 10% isn’t cliche, it’s a waitlist)!
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
This marketing secret isn’t really ours to share, so we don’t have the rights to publish it in print form.
Listen to this episode now before we’re sent a cease and desist and have to take remove it from the archives.
Recent Podcast Episodes
Common Float Tank Issues – DSP 295
Graham and Ashkahn give the skinny on the foibles one my encounter when purchasing a float tank. These aren’t specific to any one manufacturer, but they are useful things to look out for when shopping around for a tank.
What is Float On’s North Star Metric? – DSP 294
Graham and Ashkahn talk about the guiding principles and metrics that dictate how they run Float On and what they measure for success. While they don’t have any float center secrets, they do provide some useful advice in how to look at numbers, when to pay attention to them, and perhaps more importantly, when to ignore them.
What Can you Say About Float Centers Closing? – DSP 293
It happens every once in a while that a center you knew closes down and it can seem like a dark omen for the rest of the industry. The reality is that these are individual circumstances that are brought about not because of a major trend as much as just life events coming up.
Graham and Ashkahn share their take on other float centers closing and what they know about it and how frequently they think it’s occurring.
How to Build a Green Float Center – DSP 292
Graham and Ashkahn talk about the options available for sustainable options when building a float center, or more accurately, the lack thereof. Unfortunately, the materials necessary to make a float room saltproof and waterproof tend to be very unfriendly for the environment.
The guys break down the specific options available and what to consider when adding green technology to your own center.
How We Financed Float On – DSP 291
Graham and Ashkahn are asked about how they financed Float On.
As the guys explain how they started, they go along slight detours to talk about all the mistakes they made along the way and how they’re unsure that Float On could even start today like it did back in 2010. They then go on to explain the pros and cons of the extreme bootstrapping they did to make Float On happen.
Latest Blog Posts
The Heart of Floating – Guest Post by Kevin McCulloch
“When we commit to The Heart of Floating, we form relationships and communities. We share experiences, we connect, we learn, we teach. We care.”
In this guest post, Kevin McCulloch, owner of Float St. Louis and organizer of the Rise: Float Community Gathering, explores the heart of floating and it’s power and potential to connect, heal, and grow individuals, relationships, and communities.
The Most Ambitious Float On Project Yet
We have a new endeavor that we’ve been working on in private for awhile now, and we think that it’s going to make a big splash in our salty little industry. After many years of testing behind closed doors, we’re finally ready to take the plunge and release our secret project to you, the floatation community.
You might want to sit down for this one….
The Start-a-Center Giveaway Returns!
Everyone knows that, when it comes to gifts, it’s much more fun to give than to receive. With this year’s Start-a-Center Giveaway, however, I’m not so sure anymore. With over $13,000 in Float Tank Solutions products going to one lucky duck (plus $4,000 worth of goodies from other float industry homies), we humbly suggest that we may have finally tipped the scales in favor of the recipient.
If you’re Charlie, this Giveaway is the Golden Ticket, which I guess makes the Construction Package a Wonka bar and the Ninja Fans are the Fizzy Lifting Drink. So, what do you have to do for a chance at all the Everlasting Gobstoppers?
It’s been three years since our last Giveaway, and we thought that it was long overdue for another one. So, what’s the dealio? The Giveaway is a chance to give a big ol’ boost to a deserving Float-Center-To-Be. This time around, we’re taking things to a whole new level, with over three times the value of products and services being given away. To you. For free.
Dear Everyone: Please reconsider building your own tanks
Look, we get it. Really. Float tanks are expensive – especially for what can seem, from the outside, like a glorified bathtub with spa parts attached. It doesn’t take long to go from, “Why is this so expensive?” to “I’ll bet I could save money by making my own tank!” After you start mulling it over, you get excited. You could be offering something no one else does right now… because it’d be your own creation! How hard can it possibly be?
As experts in only thinking about half of the consequences of our actions (at best), we’d like to say, “Incredibly hard, actually!”
