Something in the world of floating have you stumped?
Show Highlights
Tired of running gimmicky marketing with steep discounts because your float center has an empty schedule?
Do you want that easy lifestyle business where customers just flock to you instead of you having to hunt them down? Want to be able to raise your prices without worrying about losing revenue?
Graham and Ashkahn share a secret they recently discovered while on their trip to Australia about how you can keep your float center 110% full at all times (that extra 10% isn’t cliche, it’s a waitlist)!
Show Resources
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Transcription of this episode… (in case you prefer reading)
This marketing secret isn’t really ours to share, so we don’t have the rights to publish it in print form.
Listen to this episode now before we’re sent a cease and desist and have to take remove it from the archives.
Recent Podcast Episodes
How Hot is Too Hot in a Float Tank? – DSP 280
Graham goes solo again to discuss how people perceive temperature in the float tank.
This is an important issue specifically because of a few pieces of technical information that your average customer just isn’t going to know, largely how humidity impacts temperature, but also how easy it is to overheat in an incredibly humid environment.
Why Shouldn’t Float Rooms Have Cement Backer Board? – DSP 279
Graham goes solo today while awaiting Ashkahn’s return.
Graham takes a question about cement backer board and the reasons it should be avoided in a float room. It’s a dense episode. Real dense. More dense, in fact, than cement backer board.
What to do when People have Really Bad Floats – DSP 278
With Ashkahn still taking his post-conference vacation, Graham and Juliet talk about what it’s like to have unpleasant floats.
Juliet shares her perspective in dealing with her anxiety condition while floating and how it can sometimes hinder the experience. Graham approaches it as an owner as well as someone who’s never experienced those kinds of hindrances in the tank.
How do you Prepare for a Float? – DSP 277
Some people have special ways that they prepare for floating, and how it’s approached depends entirely on the person floating.
Graham and Juliet (Ashkahn’s still missing) talk about their different approaches to floating, whether it’s sneaking in to float whenever they can, or planning entire days around floating to make sure it goes off without a hitch, they share their perspectives.
How to Talk about Floating to those Unfamiliar with it – DSP 276
Ashkahn is gallivanting across Europe (probably), so Graham has Juliet on the podcast today.
The two of them talk about how to talk about floating, from the float center perspective, and the floater perspective, how much information is enough, and how much is too much. This is a spiel that every person in the float industry will have tons of practice on, so it’s important to have a good one.
Latest Blog Posts
Sleeping Bag Drive: Filling Float Tanks While Helping the Homeless
Sitting in our regular Float On marketing meeting, we were strategizing about our next free float giveaway, and we quickly switched the conversation to focus less on our own minor woes (ahem, first world problems) and more on how we can help those in need. Despite the fact that Portland had its warmest November of all time, temperatures plunged to all-time lows in December and January. The team came together and voted on the idea of holding a sleeping bag drive.
How Floating Helped Me Accept I Was Trans
“I’ve often heard strong advocates of floating question why people might have difficult floats, “what’s wrong with spending time alone with yourself?” When you love yourself, it’s easy to be alone with your thoughts – when you hate who you are and can’t understand why, it can be a nightmare.” – Juliet Tango Mylan
Accurate H2O2 Readings in Float Tanks – an Approved Test Kit
There’s some exciting news out there for anyone who is using hydrogen peroxide in their float tanks. Taylor Technologies, launching into a brilliant meta-testing endeavor, has tested their own H2O2 testing kits…in saturated epsom salt water! After only a year of them...
Center of the Cyclone Book Launch
Coincidence Control Publishing is pleased to announce the updated publishing of John C. Lilly’s Center of the Cyclone. Written by a researcher whose methods of self inquiry and exploration were before his time, this 45th anniversary edition, released on Lilly’s birthday, is due to see the light of day once more.
You can buy the book now on Amazon!