Something in the world of floating have you stumped?
Show Highlights
Tired of running gimmicky marketing with steep discounts because your float center has an empty schedule?
Do you want that easy lifestyle business where customers just flock to you instead of you having to hunt them down? Want to be able to raise your prices without worrying about losing revenue?
Graham and Ashkahn share a secret they recently discovered while on their trip to Australia about how you can keep your float center 110% full at all times (that extra 10% isn’t cliche, it’s a waitlist)!
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
This marketing secret isn’t really ours to share, so we don’t have the rights to publish it in print form.
Listen to this episode now before we’re sent a cease and desist and have to take remove it from the archives.
Recent Podcast Episodes
Problems with Free Floats – DSP 354
The question asker today calls out Graham and Ashkahn on their most common marketing tip: giving away free floats!
The guys are put on trial and forced to defend the practice from someone who has experienced some major fallout from giving out floats to people. They offer some solid advice on how to make sure your free floats reach maximum effect and reassurance in the fact that it’s a relatively low risk practice.
If Money were No Object – DSP 353
Graham and Ashkahn have some fun and talk about all the crazy things they’d add to Float On if money were no object. They cover everything from the impractical to the insane. And Ashkahn reveals his love of robots… and sandwiches.
Accepting Insurance for Floats – DSP 352
There are rumors everywhere in the float industry about float centers billing insurance for floats and how they pulled it off. This podcast is no exception!
Listen to Graham and Ashkahn opine on the hypothetical and the barely confirmed tales they’ve heard about the possibility of float centers getting that sweet sweet insurance payout, and then listen to the guys talk about the realities of accepting insurance and how it’s not all it’s cracked up to be.
Surviving a Recession – DSP 351
Graham and Ashkahn take on the unenviable task of talking about the harsh realities that the float industry will likely face in an upcoming recession, as well as how to be prepared for it.
The guys discuss what it was like for Float On opening during 2010, and the pragmatic view of the things most likely to get cut and who will and likely won’t survive an economic downturn.
How to Talk to New Float Enthusiasts – DSP 350
One of the most amazing things about the float industry is how open and friendly everyone is. Every float center we’ve ever talked to has stories about receiving help, advice, or information from another center or offering it themselves. It makes sense that float center owners would want to pass this goodwill on to the next enthusiast who comes knocking, but it can get a little time consuming talking to everyone.
Graham and Ashkahn share advice on how to enthusiastically and efficiently talk to new floaters without burning yourself out or make it feel like you’re having the same conversation 100 times in a row.
Latest Blog Posts
Announcing: The 2018 State of the Industry Report
In 2014 we started gathering answers to a survey that would eventually become the very first State of the Float Industry Report. We’ve released one every year since, and this year we (once again) have the most contributions that we’ve ever had. In total, 293 existing...
The Daily Solutions Podcast – Our Top 5 Episodes from August
If there is a single theme to the episodes this month it’s guest hosts. With all the preparing we did for the Float Conference, Ashkahn didn’t have much time to take his spot on the mic, but we got plenty of great people to fill in. This means that the topics covered...
2018 Conference Program Introduction
It was absolutely our pleasure to, once again, host the Float Conference here in Portland. We couldn’t help but be slightly nostalgic remembering all the Conferences we’ve held, all the way back to 2012. Below is the complete introduction for this year’s program intro. While this may be our last year hosting, we look forward to what the rest of the industry has in store for us in the future.
The Daily Solutions Podcast – Our Top 5 Episodes from July
This month has been filled with some amazing episodes! With our run up to the Float Conference, we’ve mixed things up a bit for the podcast. Ashkahn has taken on talking to the speakers at the Conference and giving them an opportunity to speak directly to the industry...
