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Show Highlights

Graham and Ashkahn finish up their penultimate episode by answering the most important question of all, “how to start a salt tank business?” 

They answer this question with the thoroughness and severity it deserves. 

Show Resources

An Important Announcement from the Daily Solutions Podcast

If you’d like to sign up to ask a question on our two-hour call-in show, November 29th that’s in two days!) at 3 pm PST, go to floattanksolutions.com/dsplive.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: Okay.

Graham: Wow. We made it.

Ashkahn: This is it.

Graham: We all made it.

Ashkahn: Just barely, some of us.

Graham: Just barely, yeah. What a year, huh?

Ashkahn: Yeah.

Graham: For those of you who’ve just been listening to us every day and started to think in our voices, thanks. We’re here for you.

Ashkahn: Yeah.

Graham: Our voices will stick around in your thoughts for years to come.

Ashkahn: If this is the first episode you’re listening to-

Graham: Then you can listen to the entire thing in reverse, which might be kinda fun. The intros will get progressively worse over time.

Ashkahn: I don’t know why that’s what your plan would be, but I guess my name’s Ashkahn if you’re just tuning in.

Graham: I’m Graham and this is the 365th day in a row that we’ve been doing this.

Ashkahn: Yeah. We’ve been in this little room for a year now and sliding food under the door.

Graham: I wonder how things have changed in the outside world.

Ashkahn: You guys have flying cars yet?

Graham: You probably have flying cars.

Ashkahn: At this point, they must.

Graham: Yeah. The only other thing we’re doing past this one is a big two-hour live call-in extravaganza.

Ashkahn: Yeah, got a finale coming up.

Graham: Honestly, come join us for it. If you’ve been enjoying this podcast, fulfill our wish and join us to ask us live questions and treat us like a radio call-in show.

Ashkahn: It’s secretly what we’ve wanted this whole time.

Graham: Not so secretly. I think we’ve said it on the air many times.

Ashkahn: It was just really complicated, so we’re going to do it. We’re going to do it for a big finale.

Graham: It’s true. It is taking a lot of tech work to actually figure out how to do a live call-in show that makes sense.

Ashkahn: If you tune in and no one’s able to call in, we’ve failed.

Graham: Yeah, sorry.

Ashkahn: Sorry about that.

Graham: Tune in for the disaster. It’ll be in two days, so … well, not two days from when you’re listening maybe, but-

Ashkahn: Hopefully, yeah. Possibly.

Graham: It’s coming up.

Ashkahn: There’s at least a chance.

Graham: If today’s the 27th, it’s in freaking two days.

Ashkahn: Yeah, two days from now.

Graham: 29th, three to five PM.

Ashkahn: Pacific Time. It’s going to live. There’s going to be video footage of it.

Graham: We’ll be streaming it on Facebook Live. We might be streaming it on YouTube Live, but yeah. We’ll have links on our website, you can go catch it. Pretty much anywhere you follow us, tune in and we’ll have an easy way to join the live call-in show.

Ashkahn: Yeah.

Graham: That’s it.

Ashkahn: Got one final question.

Graham: One final question. We’ve saved the best for last, I think. This just came in I think two days ago, it’s kind of a doozy. It is “how to open a salt tank business?” Question mark. Yeah, good question. You’re asking on the right show, that’s for sure. We usually call them float tanks.

Ashkahn: That’s probably the first, number one, I’d say.

Graham: Salt tanks is more something that we used to call them back in the ’80s. Salt tank therapy. Yeah, man, it’s crazy.

Ashkahn: There’s a lot to know, almost 364, 365 individual nuggets of information to know out there about how to open a salt tank business.

Graham: If only there was some podcast that had just finished up a year’s worth of daily recordings that you could tune into.

Ashkahn: That would be cool. That’d probably be a great answer to your question.

Graham: If you know anyone out there who’s doing that, maybe subscribe on iTunes or go watch YouTube videos. Mainly, just get some float tanks and slap them in your room. You’ll be fine.

Ashkahn: There’s not really a lot to know.

Graham: Yeah, when you get down to it, it’s pretty basic.

Ashkahn: You can go in any space, really. There are very few requirements. They pretty much take care of themselves.

Graham: You can run the entire thing by yourself. I’d say max nine tanks should be fine. Plenty of family time on top of it.

Ashkahn: Customers, they just come. If you build it, they will come. It’s easy.

Graham: It’s one of those Field of Dreams kind of industries out there.

Ashkahn: It’s just easy money. You should really be interested in opening a business if you’re looking for easy money and you don’t really care that much about floating or whatever these salt boxes are.

Graham: If you like money, probably above most other things in life, boy you’ve found the right industry. The salt tank industry is really lucrative.

Ashkahn: You’re going to deal with some annoying customers and put up with that, but …

Graham: Yeah, kind of annoying industry podcast hosts to listen to. Yeah, good luck. That was a good question. Yeah, so I think that pretty much closes out that one. I did want to spend some extra time on the episode, though, just saying how grateful we are for the chance to be able to do and grateful to work in an industry that supports us and gives us the time to share the information that we’ve learned with everyone. Thanks for tuning in. It honestly means a lot and we would’ve stopped a lot sooner if we didn’t have an audience out there.

Ashkahn: Yeah, it’s been super cool. It’s been nice to hear from you guys and hear the people are listening and enjoying it. Thanks for sending in questions. It’s been fun to get all these questions coming in.

Graham: Thanks for letting us mock them and not getting angry at us, or if you’re angry, keeping it secret and not telling us.

Ashkahn: Sorry if we’ve made any enemies in this process.

Graham: Hopefully we’ve made more friends. Yeah, and you’re amongst them so next birthday party, you’re all invited.

Ashkahn: Just everyone, right? Just wrap your arms around yourself right now. Everybody out there. We’re going to have a collective group hug.

Graham: I’m doing it right now in the studio.

Ashkahn: We’re doing it together. Just picture all of us hugging each other.

Graham: Giant float hug.

Ashkahn: Yeah, nice.

Graham: This is a phenomenal industry and I’m really happy to be here and yeah, again from the depths of whatever sort of heart that I have, thank you all.

Ashkahn: Yeah, it’s been cool. It’s been fun to go on this float tank journey and for this guy wondering about these salt boxes, I mean, good luck. I don’t know what you’re going to do, to be honest.

Graham: Just a little more research. Just a little more research.

Ashkahn: Probably, yeah. You might need to look into it a tiny bit more.

Graham: All of you aspiring float tank center owners out there too. Good luck. We’re still around. Float tank solutions isn’t going anywhere. Send us your questions when you get lost and need a guiding light out there in the deep seas of flotation. We’re there.

Ashkahn: Alright. I’ll be your wingman. We love you guys.

Graham: We do. Yeah, we love you. Yeah, hopefully, see you in just a couple days. November 29th.

Ashkahn: That’s right. That’s right. Three to five.

Graham: That nailed it is. It is the 29th. Pacific Time. November 29th, three to five PM. See you all there.

Ashkahn: This is Ashkahn signing off.

Graham: This is Graham, also signing off.

Ashkahn: Both of us signing off.

Graham: Talk to you, not tomorrow, I guess.

Ashkahn: No, no. Maybe never again. Oh, two days from now.

Graham: Yeah.

Ashkahn: This is us signing off.

Graham: Thanks again, everyone.

Ashkahn: Thanks. Just sign off here. Signing off.

Recent Podcast Episodes

How to Deal with Employee Conflict – DSP 324

Graham and Ashkahn address the unenviable task of dealing with disagreements between staff members as a small business. This is an area that Float On has needed a lot of help with in the past. The best practices of Human Resources aren’t very intuitive in interpersonal relationships, so hiring a professional is almost always a good idea.

Float Tanks in the Military – DSP 323

The military is famously tight lipped about the research it does in general. No less so than when researching seemingly benign practices like float tanks. 
Graham and Ashkahn give their scoop on what they know about the military’s use of float tanks in their research and training programs. 

Best Cleaning Practices without Burning Out Employees – DSP 322

Every float center has to compromise somewhere on how much cleaning to do between transitions. Where do you draw the line and how do you make sure that you’re keeping your employees happy without sacrificing sanitation?

Graham and Ashkahn remind everyone that “perfect” sanitation doesn’t exist and that making solutions collaborative in a work environment can do wonders for morale and problem solving in situations like this one.

Good Website Copy for Float Centers – DSP 321

Most websites you visit are filled with words. And that may seem simple, but if you build a website, you’re going to have to be the one to come up with those words. How do you decide what to put up there and how much is too much? What should you focus on? 

Graham and Ashkahn tackle the elusive web copy problem for float centers and provide some helpful tips for anyone who’s feeling a little overwhelmed at the concept.

Being the First Float Center – DSP 320

What’s it like to be the first float center to open in an area? How do you handle it? 

Graham and Ashkahn explain what it was like opening Float On, being one of the first dedicated float centers in the United States. The exciting thing is that creating awareness is really fun, but it can be a little stressful since your float center will represent floating as a practice for people.

Many of the tips here are the same for anyone opening a center: focus on awareness, be prepared to educate, and make sure your floats are the best they can be.

Latest Blog Posts

Timeline for Opening Up a Float Center

Timeline for Opening Up a Float Center

Opening up a float center is a lot like climbing a mountain. Even if you can see the peak, it’s a lot further away than you think, and when you finally get there, the journey and the destination usually end up being different than previously assumed.

In this post we’ll lay out a general process and timeline of what you may encounter on your path, from initial idea to actually operating a center.

Can you have volunteers at your center?

Can you have volunteers at your center?

So you’re thinking about using volunteers in your float center?

Before we clarify what a “volunteer” actually means, we’ll first explore why a float center might be considering them in the first place. While it can be a way to provide floats to people who are otherwise unable to pay, the impulse to bring in volunteers can also stem from a desire to get some sort of free labor (later in this post we’ll dive into why you can’t actually do this, but it’s important to recognize that the instinct is understandable, especially when you have someone lined up and willing to work for free).

In addition to a desired boost in overall productivity, it’s also a way to invite more people into your center to experience what you do. Some customers actually want to help out and see what happens behind the scenes at a center.

Floating and Athletics, a Strong Relationship

Floating and Athletics, a Strong Relationship

One of the beautiful things about the float tank is that it serves to rejuvenate the whole person. — the body, mind, heart.

Broadly speaking, it’s a tool for homeostasis, an ideal environment that supports balance, health, and growth. This piece will look specifically at floating and athletics. For anyone who defines themselves as an athlete, or as a general pursuant of athletic endeavors, the float tank can be a powerful asset.

In this post, I’ll discuss individual athletes who float and how to look at this from a marketing perspective. I’ll also discuss past and present research, and share some thoughts on how the relationship between the athletic and floating communities might continue to unfold.

A Skeptic’s Guide to Floating

A Skeptic’s Guide to Floating

I think it’s time we addressed the giant metaphorical elephant in the salty metaphorical room — there are lots of exaggerated and untrue claims about the benefits of floating being spread around the industry.

Some are anecdotal, some are only half true, and some are just patently false. Floating has historically had a strong oral tradition tied to it — the practice has survived through word-of-mouth, one passionate floater teaching another everything they know. The unfortunate thing about this is that the information disseminated can’t be reliably tested or shared with others on a broader scale. You can’t use “my buddy Chris” as a source for a health benefit of float tanks in a newspaper article, much less for a research paper.

Now that we’re becoming a bit more mainstream, we thought it would be nice to add some clarity to what we should and shouldn’t be telling people about these difficult-to-understand, saliferous containers.