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Show Highlights

Graham and Ashkahn finish up their penultimate episode by answering the most important question of all, “how to start a salt tank business?” 

They answer this question with the thoroughness and severity it deserves. 

Show Resources

An Important Announcement from the Daily Solutions Podcast

If you’d like to sign up to ask a question on our two-hour call-in show, November 29th that’s in two days!) at 3 pm PST, go to floattanksolutions.com/dsplive.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: Okay.

Graham: Wow. We made it.

Ashkahn: This is it.

Graham: We all made it.

Ashkahn: Just barely, some of us.

Graham: Just barely, yeah. What a year, huh?

Ashkahn: Yeah.

Graham: For those of you who’ve just been listening to us every day and started to think in our voices, thanks. We’re here for you.

Ashkahn: Yeah.

Graham: Our voices will stick around in your thoughts for years to come.

Ashkahn: If this is the first episode you’re listening to-

Graham: Then you can listen to the entire thing in reverse, which might be kinda fun. The intros will get progressively worse over time.

Ashkahn: I don’t know why that’s what your plan would be, but I guess my name’s Ashkahn if you’re just tuning in.

Graham: I’m Graham and this is the 365th day in a row that we’ve been doing this.

Ashkahn: Yeah. We’ve been in this little room for a year now and sliding food under the door.

Graham: I wonder how things have changed in the outside world.

Ashkahn: You guys have flying cars yet?

Graham: You probably have flying cars.

Ashkahn: At this point, they must.

Graham: Yeah. The only other thing we’re doing past this one is a big two-hour live call-in extravaganza.

Ashkahn: Yeah, got a finale coming up.

Graham: Honestly, come join us for it. If you’ve been enjoying this podcast, fulfill our wish and join us to ask us live questions and treat us like a radio call-in show.

Ashkahn: It’s secretly what we’ve wanted this whole time.

Graham: Not so secretly. I think we’ve said it on the air many times.

Ashkahn: It was just really complicated, so we’re going to do it. We’re going to do it for a big finale.

Graham: It’s true. It is taking a lot of tech work to actually figure out how to do a live call-in show that makes sense.

Ashkahn: If you tune in and no one’s able to call in, we’ve failed.

Graham: Yeah, sorry.

Ashkahn: Sorry about that.

Graham: Tune in for the disaster. It’ll be in two days, so … well, not two days from when you’re listening maybe, but-

Ashkahn: Hopefully, yeah. Possibly.

Graham: It’s coming up.

Ashkahn: There’s at least a chance.

Graham: If today’s the 27th, it’s in freaking two days.

Ashkahn: Yeah, two days from now.

Graham: 29th, three to five PM.

Ashkahn: Pacific Time. It’s going to live. There’s going to be video footage of it.

Graham: We’ll be streaming it on Facebook Live. We might be streaming it on YouTube Live, but yeah. We’ll have links on our website, you can go catch it. Pretty much anywhere you follow us, tune in and we’ll have an easy way to join the live call-in show.

Ashkahn: Yeah.

Graham: That’s it.

Ashkahn: Got one final question.

Graham: One final question. We’ve saved the best for last, I think. This just came in I think two days ago, it’s kind of a doozy. It is “how to open a salt tank business?” Question mark. Yeah, good question. You’re asking on the right show, that’s for sure. We usually call them float tanks.

Ashkahn: That’s probably the first, number one, I’d say.

Graham: Salt tanks is more something that we used to call them back in the ’80s. Salt tank therapy. Yeah, man, it’s crazy.

Ashkahn: There’s a lot to know, almost 364, 365 individual nuggets of information to know out there about how to open a salt tank business.

Graham: If only there was some podcast that had just finished up a year’s worth of daily recordings that you could tune into.

Ashkahn: That would be cool. That’d probably be a great answer to your question.

Graham: If you know anyone out there who’s doing that, maybe subscribe on iTunes or go watch YouTube videos. Mainly, just get some float tanks and slap them in your room. You’ll be fine.

Ashkahn: There’s not really a lot to know.

Graham: Yeah, when you get down to it, it’s pretty basic.

Ashkahn: You can go in any space, really. There are very few requirements. They pretty much take care of themselves.

Graham: You can run the entire thing by yourself. I’d say max nine tanks should be fine. Plenty of family time on top of it.

Ashkahn: Customers, they just come. If you build it, they will come. It’s easy.

Graham: It’s one of those Field of Dreams kind of industries out there.

Ashkahn: It’s just easy money. You should really be interested in opening a business if you’re looking for easy money and you don’t really care that much about floating or whatever these salt boxes are.

Graham: If you like money, probably above most other things in life, boy you’ve found the right industry. The salt tank industry is really lucrative.

Ashkahn: You’re going to deal with some annoying customers and put up with that, but …

Graham: Yeah, kind of annoying industry podcast hosts to listen to. Yeah, good luck. That was a good question. Yeah, so I think that pretty much closes out that one. I did want to spend some extra time on the episode, though, just saying how grateful we are for the chance to be able to do and grateful to work in an industry that supports us and gives us the time to share the information that we’ve learned with everyone. Thanks for tuning in. It honestly means a lot and we would’ve stopped a lot sooner if we didn’t have an audience out there.

Ashkahn: Yeah, it’s been super cool. It’s been nice to hear from you guys and hear the people are listening and enjoying it. Thanks for sending in questions. It’s been fun to get all these questions coming in.

Graham: Thanks for letting us mock them and not getting angry at us, or if you’re angry, keeping it secret and not telling us.

Ashkahn: Sorry if we’ve made any enemies in this process.

Graham: Hopefully we’ve made more friends. Yeah, and you’re amongst them so next birthday party, you’re all invited.

Ashkahn: Just everyone, right? Just wrap your arms around yourself right now. Everybody out there. We’re going to have a collective group hug.

Graham: I’m doing it right now in the studio.

Ashkahn: We’re doing it together. Just picture all of us hugging each other.

Graham: Giant float hug.

Ashkahn: Yeah, nice.

Graham: This is a phenomenal industry and I’m really happy to be here and yeah, again from the depths of whatever sort of heart that I have, thank you all.

Ashkahn: Yeah, it’s been cool. It’s been fun to go on this float tank journey and for this guy wondering about these salt boxes, I mean, good luck. I don’t know what you’re going to do, to be honest.

Graham: Just a little more research. Just a little more research.

Ashkahn: Probably, yeah. You might need to look into it a tiny bit more.

Graham: All of you aspiring float tank center owners out there too. Good luck. We’re still around. Float tank solutions isn’t going anywhere. Send us your questions when you get lost and need a guiding light out there in the deep seas of flotation. We’re there.

Ashkahn: Alright. I’ll be your wingman. We love you guys.

Graham: We do. Yeah, we love you. Yeah, hopefully, see you in just a couple days. November 29th.

Ashkahn: That’s right. That’s right. Three to five.

Graham: That nailed it is. It is the 29th. Pacific Time. November 29th, three to five PM. See you all there.

Ashkahn: This is Ashkahn signing off.

Graham: This is Graham, also signing off.

Ashkahn: Both of us signing off.

Graham: Talk to you, not tomorrow, I guess.

Ashkahn: No, no. Maybe never again. Oh, two days from now.

Graham: Yeah.

Ashkahn: This is us signing off.

Graham: Thanks again, everyone.

Ashkahn: Thanks. Just sign off here. Signing off.

Recent Podcast Episodes

Different Reasons for Writing a Float Center Business Plan – DSP 204

Writing a business plan can often feel like you’re throwing hard work into the void. If you’re not getting a bank loan, who’s going to see it? What’s the point of it if all the numbers are going to be different?

Graham and Ashkahn break down their experiences of starting Float On without a business plan and how useful it was writing one later, as well as how they’ve used that business plan to help dozens of other centers get funding and open their doors. 

How Many Times Should A Float Center E-mail about Deals? – DSP 202

Let’s say you’ve got a discount going on and you’re counting on your email mailing list to get some traction. How many times should you email? A lot? A little? Well, the answer depends on who you ask and your own business philosophy.

Ashkahn and Graham share Float On’s philosophy on reaching out to mailing lists and how they reached those conclusions.

Should my Float Center Have Dynamic Pricing? – DSP 201

Dynamic pricing AKA changing prices based on demand or availability, is a pretty common tactic in certain industries. Airlines do it with tickets. Restaurants and bars do it with “happy hour” to get people to come in during slow times.

Graham and Ashkahn weigh in on this practice as it pertains to the float industry and, if you are going to do it, how to do it right so you get the most bang for your buck without confusing your customers. 

How Many Managers Does it Take to Run a Float Center? – DSP 200

Not every float center owner wants to be tethered to working their shop for the rest of their lives. In fact, even some that enjoy that work immensely can be doing their business a disservice by focusing on day-to-day operations as opposed to dedicating their time to marketing or expansion. 

So how do float center owners get out of the shop? How many managers (Or Taco Supremes as they’re called at Float On) does it take to effectively replace the shop owner at a business.  Ashkahn and Graham have successfully implemented a system at Float On that allows them to be much more hands off on the business than when they first opened and they share how got to that point and how their business structure has evolved.  

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