Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

It’s important to acknowledge that float center owners without a scientific background probably shouldn’t be running experiments on floaters willy nilly. It should also be noted that Graham and Ashkahn aren’t scientists, despite being huge fans of self-experimentation.

There has been a lot of talk recently, however, of float centers collaborating with student researchers to help run experiments, though. Graham and Ashkahn discuss (with a fair amount of levity) what it might take to properly run experiments in a float tank, which they understand is no easy task.

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: Oh boy.

Graham: Right.

Ashkahn: Welcome everybody.

Graham: Hello, this is the Daily Solutions podcast.

Ashkahn: That’s right. This is Ashkahn.

Graham: I am Graham.

Ashkahn: And quick announcement before we jump into the question. This is very close to the end of our discounted early bird tickets for the Float Conference. Discounts end July 19th, so if you’re coming out to the Float Conference and you don’t have tickets yet, get them. Get them now.

Graham: Yeah, don’t be a late bird.

Ashkahn: Yeah, a late bird.

Graham: They go up by a decent chunk, too, just because this is the point where we have to get everything ordered and get everything straightened away so that it actually becomes a little harder for us after this point to get everything set. So, do us a favor, do yourselves a favor, do the world a favor. Go get your Float Conference tickets.

Ashkahn: Yeah, and if you haven’t gotten your hotel room, July 16th is the cut-off for that as well, in terms of getting them at a discounted price. So, FloatConference.com, or also FloatConference.com/Hotels where you can get hotel information.

Graham: Yep, and make sure to request that you actually bunk specifically with me and Ashkahn, and they’ll put you in the room with us.

Ashkahn: That’s right. Yeah. We will have pillow forts and everything set up for you.

Graham: All right, should we get on to the actual meat of the show?

Ashkahn: Yeah, what’s the question?

Graham: Maybe even some potatoes? So that is a good question in itself.

Ashkahn: Think you can answer it?

Graham: Yeah, I think I can answer it. The question today is, “What equipment should be used for before/after/during scientific tests on floaters? Things like blood pressure monitoring equipment, heart rate monitoring equipment, EEG sensors, etc.”

Ashkahn: Who sent-

Graham: These are all anonymous, I can’t-

Ashkahn: Is it just like a float center sending this in? Or is this some sort of rogue scientist that they are like trying to-

Graham: Or maybe Justin Feinstein.

Ashkahn: This sounds like Justin. He’s been wondering those questions for a while now.

Graham: Yeah, so I guess first of all if you’re thinking about running your own experiments on your paying clients, maybe keep in mind-

Ashkahn: Don’t tell them. Don’t tell your customers. Secret experiments is the way to go.

Graham: That’s right. Don’t tell anyone in fact, because that sort of thing can get you in trouble. The law doesn’t look too kindly on rogue scientists turning around doing experiments on their customers.

Ashkahn: Here’s what you need, you need some electroshock machines, I think is going to be important.

Graham: Car batteries, I think, is what you call them.

Ashkahn: Car batteries.

Graham: Yeah.

Ashkahn: Needles, lots of needles.

Graham: Preferably rusty. And you know probably just a low-fi video camera so you can document everything. Kind of duct tape around the corner of the room-

Ashkahn: Tape their mouths. Otherwise, it’s going to destruct other floaters.

Graham: All right, so there’s kind of two parts to this question. One is unstated, which is should I run experiments on my floaters, I guess. If I’m just a float center. No, is the answer-

Ashkahn: You probably shouldn’t, unless you really know.

Graham: Yeah, this whole-

Ashkahn: If you really know what you’re doing.

Graham: There’re whole procedures you have to go through. You need to figure out how to run experiments. Let’s just assume that this is someone who knows what they’re doing, and is a scientist. They’re getting funded by their college, or they’re a grad student doing research for someone, or something like that. But they have permission to run these experiments, it’s not illicit-

Ashkahn: Consent.

Graham: Yeah, it’s consensual. It’s consensual.

Ashkahn: Okay. All right.

Graham: And legal. That’s still an interesting question because the salt water does break down most of the things that you would want to use to run these experiments.

Ashkahn: Yeah, I mean it’s only until very recently that EEG sensors have been able to really be used well, actually while someone is floating.

Graham: Yeah, yeah, yeah. Not until very recently, is that what you mean?

Ashkahn: Yeah, what did I say?

Graham: Until.

Ashkahn: And then we lost the technology. We can’t do it anymore. If only! Yeah, as far as I know Tom Fine did some stuff back in the day where he put an EEG sensor on people’s foreheads and half the time it broke from the saltwater.

Graham: Yeah.

Ashkahn: I know Justin had a hard time getting EEG sensors that would actually keep working under those conditions.

Graham: Yeah, and that was a lot of the collaboration between him and Ricardo Gil-Da-Costa. The cost just came out of this difficulty in finding EEG sensors that could take readings when someone is floating.

Ashkahn: Yeah, so Ricardo runs a company called Neuroverse that actually makes these kind of, I think they describe them as nanotechnology, with sticker things you put on your head. The EEG sensor connects to and actually kinds of wirelessly transmits it, but it also is waterproof. I think it’s what Justin’s been using for the last little bit here to actually get live EEG readings from people while they’re floating.

Graham: And it’s really cool. Ricardo has some good talks from the conference from past years. Of course, Justin can talk about that at length during his talks and show cool pictures of the EEG sensors and stuff like that. But suffice it to say, without going to some pretty extreme lengths, actually getting equipment like EEG readings specifically inside the tank-

Ashkahn: Yeah.

Graham: Is not possible even really-

Ashkahn: Yeah.

Graham: Or certainly not easy.

Ashkahn: And there’s a talk from I want to say 2016 Float Conference, I think, where Colleen Wohlrab, who works at the Laureate Institute for Branding Research actually does a talk on the equipment they use, and how they found stuff that works in float tanks.

Graham: Yeah, so that’s a-

Ashkahn: That’s a pretty good answer to this question.

Graham: Yeah, go listen to people who know way more than we do-

Ashkahn: Yeah, because we don’t know.

Graham: Is kind of the answer here.

Ashkahn: Here’s what I do know is it seems to be better now than it was before, because there’s also these funny old pictures from Tom Fine and John Turner when they were doing research back in the early 80s-

Graham: Yeah.

Ashkahn: Where they literally had float tanks with holes cut into the side of them so that people could stick their arms out mid-float and they could do blood pressure readings on them.

Graham: Which is super cool. Those are some of my favorite early float history photos. I love them.

Ashkahn: But I gotta imagine it’s a little disrupting to the float, you know?

Graham: And if you want it, they’re in the About Float Tanks guide, too, if you want to check those out if you haven’t already. It’s really good. It’s a good photo. So yeah.

Ashkahn: I think now LIBR has wireless EKG readers and blood pressure cuffs, too, wireless blood pressure cuffs. I think those are the main things that they have on people while they’re in there floating.

Graham: Yeah, and they’ll measure breath rate as well mid-float.

Ashkahn: Mm-hmm, right. With right kind of sensors in the tank itself.

Graham: Yeah, I think they might even measure it with the little buoyancy shift in the water. But don’t hold me to that. I can’t remember exactly how they measure the breath.

Ashkahn: Yeah, clearly we are not the people who should be answering this discussion.

Graham: But breath is something they measure. If you’re not a rogue scientist, or running legitimate science, and you want something to measure breath, it might be a good one.

Ashkahn: Yeah.

Graham: That’s all I’m saying.

Ashkahn: Yeah, I mean for sure. I mean in that news report that came out-

Graham: See? It’s on the news.

Ashkahn: A month ago.

Graham: I know what I’m talking about.

Ashkahn: The guy was talking about one of the things they told him at LIBR when he did his float was that he had two exhalations in a minute or something when he was at his deepest state of relaxation.

Graham: What else? I don’t know, I’d be curious about susceptibility to brainwashing, so anything that you can kind of gather in terms of that sort of data would be great. Ways to kind of sneak in membership pitches mid-float-

Ashkahn: Yeah, subliminal messaging.

Graham: Yeah, yeah. I guess low tone speakers maybe install in there.

Ashkahn: Mm-hmm.

Graham: Okay, we’re straying away from a serious answer again. I can feel it coming on.

Ashkahn: Oh yeah? What tipped you off?

Graham: Giant smile across my face, and talking nothing but nonsense, I guess, was one of the first indicators today.

Ashkahn: Yeah, I mean it’s hard. If you’re talking about actually measuring things while people were floating, it’s pretty hard. That’s why you see a lot of research is pre and post-float.

Graham: Yeah.

Ashkahn: I mean there’s a lot of people taking surveys pre and post-float. There is more recent stuff where they’re taking FMRI scans pre and post-float.

Graham: And even basic physiological tasks doing those pre and post-float. Obviously getting EEGs and stuff like that pre and post is so much easier than getting it mid-float.

Ashkahn: Right, and what was the deal with the cortisol studies back in the day, when Tom Fine and John were doing? They were taking blood samples-

Graham: They were talking some mid-float-

Ashkahn: While they were doing the same thing.

Graham: Yeah, that’s the arm hole thing. Yeah.

Ashkahn: So they’re taking blood as well, actual blood samples.

Graham: Which just sounds like if you’re testing a stress response, you’re in the middle of a float sticking out your arm and having blood taken just sounds-

Ashkahn: Yeah, you can’t see what’s happening. You’re just sticking your arm out into a void and someone’s going to stab you with a needle.

Graham: It sounds like a pretty quick way, and they still showed greater relaxation during that that than normal. Like, a plus I guess, you know? Yeah, good luck with your studies. Definitely stay in touch. Send us your findings unless they’re illegitimate, in which case don’t include us in any further correspondence we don’t want to know about.

Ashkahn: You’ll probably see it on the news.

Graham: La-la-la-la. But thank you for the question. This is a really fun one to get and answer.

Ashkahn: If you have other questions just like this one, or possibly more sane, go to FloatTank-

Graham: If we don’t question your sanity-

Ashkahn: We don’t question your sanity. We don’t question your sanity.

Graham: Yeah.

Ashkahn: That much. So go to FloatTankSolutions.com/podcast. Send in a question.

Graham: We can’t wait. We’re very excited over here.

Ashkahn: That’s right. All right, we’ll talk to you tomorrow.

Graham: Bye everyone.

Recent Podcast Episodes

Who to Trust in the Float Industry – DSP 214

The float world is a confusing place. The industry is known to disagree on construction materials, ideal float techniques or frequency, and even the benefits of using a float tank. How does anyone in the float industry know who to trust?

Graham and Ashkahn discuss why the industry often feels like it’s full of misinformation and how it compares to other industries. They also offer solid advice on how to find the best information available. 

What is Chamber REST? – DSP 213

Every once in a while, during a talk that a researcher is giving, or when pouring over old data about sensory deprivation, it’s easy to come across something called “Chamber REST”. The REST part is an acronym for “Restricted Environment Stimulation Therapy”. But what is it and how does it relate to floating?

Ashkahn and Graham take the time to fill us all in on the nuances of old sensory deprivation research and how it helped influence float tank research, as well as the important differences between them. 

Should People Wear Bathing Suits in Float Tank Ads? – DSP 212

Most float centers have people float naked as the day they were born, but most ads and promotional videos and stuff show floaters in bathing suits. What’s up with that? Well, obviously fully nude images on Facebook or something will probably get flagged, so how do you deal with this situation? Nude models? No? 

Ashkahn and Graham break down the problem, their own frustrations with it, and how they’ve dealt with it at Float On. 

Checking in on Float On’s Annual Summer Sale – DSP 211

Recently, Float On ran a big discount for the summer season. It’s become a bit of a tradition and the mailing list every year that gets this notification is really large. 

In this episode, Ashkahn and Graham share the success of the sale, as well as comparing it to the previous few years. They dive into the real numbers from the shop and the impact of changing just a few words and numbers on the sale to get it to perform as best as possible.

How do Float Centers Incorporate Massage? – DSP 210

How do Float Centers Incorporate Massage? – DSP 210

What’s the best policy for a float center that wants to add massage? Do they hire on the Licensed Massage Therapist (LMT) as an employee, or do they bring them on as an independent contractor? Or what about just letting them rent a room in their business and not having to worry about it.

Dylan Calm of The Art of the Float podcast is in the studio with Ashkahn and Graham to discuss this issue, since his float center, The Float Shoppe, offers massage as well as other services, unlike Float On.

Latest Blog Posts

What Happens When You Give Out 700 Free Floats?

What Happens When You Give Out 700 Free Floats?

We’re all about giving out free float sessions as a marketing strategy. However, when you give out 700 floats, there can be some concerns. Find out what happens when we set out to make Float On one of “The Top Things to do When Visiting Portland.”

Wanted… Blog Topics!

Wanted… Blog Topics!

We’ve written on a large number of topics about opening / running a float tank center… BUT we want to make sure your questions are getting answered. Use this form to send us blog topics to write about.

Building a Float Business Through Blogger Outreach

Building a Float Business Through Blogger Outreach

Floating is great for a vast diversity of people, but it is really great for travelers. Hours sitting on a cramped plane, surrounded by stimulation, going through the dreaded airport  processes, disrupted bio-clock rhythms… the list can go on. All of these things can easily be mitigated by the float experience, wiping away the tensions of travel, and leaving people energized and refreshed for the next adventure!