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An Introduction from Sweden

by | Events & Travel, Guest Post

Start Run and Grow at Float Tank Center

Anu Enok

Looking back, I realize that I’ve been a ”seeker” most of my life. I have always ”wanted to know what to find around the next corner”, which means I have tried a lot of things. I have been mixing jobs and studies. I have studied different stuff like market economy, relaxation pedagogy, different kinds of handicraft. I worked as a teacher, a secretary, a silver smith, and a project manager at an advertising agency (in which I was also part owner). 10 years ago my ”seeking” partially stopped.

I ran into a friend who had been to Stockholm to float. ”What’s that”, I asked. She told me, and I got stuck. I quit the advertising agency and started my own business with two floating tanks. During these 10 years I’ve been one of the founders of the Swedish Floatation Association. Being a member of the board I also helped starting the first education in the world for the floating business. I’m definitely no expert on anything, but with my multicolored background, I can say I know a little about a lot, and after my 10 years with floating I hope to be able to contribute with my experience and the work we do within the Swedish Floatation Association.

I will discuss the different topics with Catharina and we will answer as ”one mouth”, as representatives from the SFA. Sometimes it might happen that I will give a personal opinion as well.

 

Catharina Jacobsson

I am an economist and wellness consultant with specialization in mental training. I have not managed to try as many jobs as my colleague Anu.  Athletics and health have always been close to my heart. After having been a regular floating customer for many years, I decided to start my own business with the vision to combine floating and mental training, for those who wish, a way to achieve a better “flow” in everyday life or enhanced performance of athletes. 

Six years have passed and I’ve had my own floatation center in Stockholm. Over the years I have found it difficult to attract the athletes. Instead, many of my clients have come because they want to find alternative ways to improve their health. Many of the clients with the history of longterm-illness could not afford to float the number of sessions that could help them. My focus at the moment is to try, by all means, to make floatation available to people who are working within the traditional medical community. It was with this ambitions that, in 2007, I was one of the founders of the Swedish Floating Association, and am currently Chairman.

I agree with Anu that we hope to be able to contribute with our experiences and the work we do within the Swedish Floatation Association.

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Catharina Jacobsson and Anu Enok, Swedish Floating Association, Sweden