Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Do you need a business plan if you’re not building a business from the ground up?

Graham and Ashkahn chime in and give a solid “maybe” as a response. It depends on a lot of factors, for sure. Do you already have financing? Are you maintaining the existing business model or revamping it?

Show Resources

FTS Product – Business Plan Package

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: Hey, everybody.

Graham: All right, another day, another podcast.

Ashkahn: Yep, yep. We actually have a slogan now, huh?

Graham: Kind of. I’m Graham.

Ashkahn: I’m Ashkahn.

Graham: And today’s question is, “I’m buying an existing float tank …” man, a lot of purchasing float tank questions.

Ashkahn: Recently, yeah.

Graham: Yeah, recently. All right, so, “I’m buying an existing float tank center. Do I still need to have a business plan?” Well-

Ashkahn: Yeah, you should definitely purchase one from some sort of reputable float tank business plan company, I would say. That would be my advice.

Graham: Not all business plans are made equal, okay?

Ashkahn: There’s really only one, I think, that would be justified to purchase.

Graham: Yeah, there’s only one that’s made equal to itself. That’s it. That’s ours.

Well, okay, so there’s two ways to look at this, right? Or I guess there’s just different levels of business plan and business planning, and you didn’t capitalize yours. You obviously mean lower cased business plan.

Ashkahn: The informal.

Graham: Yeah, but should you have a plan of how you’re going to run your business and staff it and market and make a profit and all those kinds of technical details? Absolutely. I mean, you need them. You’re about to run a business, you know?

Ashkahn: You should have a plan.

Graham: Yeah. So, in that sense, you need to plan.

Ashkahn: For your business.

Graham: In the other sense, like, do you need a robust-

Ashkahn: Business Plan.

Graham: …30 page written business plan and five years of projected financials and kind of this more robust, capital B-P Business Plan? I mean, only if you’re financing the purchase of your float center, really. In that sense, it’s the same way as if you were building this from scratch, which is, it’s going to cost money to purchase and you can often get loans or investment for a purchase of something as well, just like you can for building it out. So if you’re doing that, then you probably need to have about the same diligence with your business planning that you would if you were starting from scratch. I guess the nice thing is some of those numbers can be filled in with the business that you’re taking over. Rather than needing to make projections for what your first year is going to be when you’re drawing on a totally blank canvas, you have someone to give those to you, and as far as things to market and what their usual customers are that are coming in.

A lot of these things that are guesses before you’re getting into a new business are solid and, again, should be provided in a really nice form by the people you’re purchasing this thing from. So, it’ll certainly make the planning easier.

Ashkahn: Yeah, I mean, yeah. A lot of times people are making business plans to go to a bank or investors or something like that, and finance the start-up costs, and if you are needing to finance the purchase of another float center, they might ask you for a business plan in that context, too.

Graham: Yeah, they likely will.

Ashkahn: It’s just going to be a different sort of beast in either way, right? When you’re writing a business plan to get a loan to start up a float tank center, you’re talking about, like, “Here’s the type of space I’m going to be looking for, here’s why I think this neighborhood would be good.” You’re making a lot of projections about why you think this area would enjoy a float center and there’s just so much more kind of intangible stuff going on there than if you’re purchasing an existing business that has already a track record of how many customers are coming in. Like, the bank’s probably going to want to know what are you going to do to improve these numbers or get this profitability higher or-

Graham: Or why is buying a float tank center here especially valuable right now?

Ashkahn: Why are they selling it? Why is it even up for sale in the first place? Those are the sorts of questions. And if you’re financing it yourself, this could be a lot more casual. You may just have that information from the float center you’re buying it from and even maybe have operational information.

Graham: I was going to say, an operations guide in that case is almost more … well, I don’t know, there’s still the whole marketing side of things and how are you going to make this valuable and in that sense, it is more operational. It’s kind of like the logistical business plan of how are you going to do this, and rough costs. Like, roughly what are my utility costs going to be per month, and hopefully, like Ashkahn was saying, that’s provided by the center you’re purchasing, and a lot of those variables will be stable. You still need to figure out what the heck you’re going to do when you take over these keys and grab your center. That’s going to exist no matter what.

Ashkahn: But yeah, I mean, with the capital B-P, I wouldn’t … if the center has finances you can look at and the basics of running their place-

Graham: If they’re not going for a loan.

Ashkahn: If they’re not going for the loan. If some of that stuff’s already there, I wouldn’t be tempted to sit down and write a formal 50-page business plan.

Graham: I’m pretty anti-business plan except for the purpose of raising money. I think a lot of that time that you’re going into detailed financial projections for five years could be better spent on-

Ashkahn: Running something in the real world.

Graham: … a little more day-to-day kind of things. So, I think we’re on the exact same page for that. So, again, the answer is maybe, for whether or not you need a business plan, but you definitely need a firm sense of operations and an operational plan for what you’re going to start instituting right when you take over.

Ashkahn: Yeah, especially because you’re flying a plane mid-flight at that point. The thing’s got to keep running from when you take it over.

Graham: Maybe you’ve never been a pilot before.

Ashkahn: Maybe the wing’s a little broken. All right, well, go dream about that for a while, and if you have any other questions, go to FloatTankSolutions.com/podcast.

Graham: Yeah. You can type those in, letter by letter.

Ashkahn: Yeah, and the little typewriter that we place behind our eyeballs will type them into our brain in sync.

Graham: I’m going to think about that now.

Ashkahn: Type that out .

Graham: I can’t get that out of my head. All right.

Ashkahn: Bye, everybody.

Graham: Talk to you guys later.

Recent Podcast Episodes

How to Sign on Float Ambassadors – DSP 304

How to Sign on Float Ambassadors – DSP 304

Float Ambassadors have been with the industry since the beginning, but gained popularity sometime in the last few years. What are ambassadors and how to float centers find them? When they do find them, how do they get them to represent floating? 

Graham and Ashkahn share their experiences with the practice of finding float mavens out in the world and the impact they’ve had on Float On. 

How do you Talk about Psychedelics? – DSP 303

It’s no secret that the inventor of the float tank, John Lilly, was also an early psychonaut and used the tank for mental exploration in conjunction with LSD. Not everyone in the float community appreciates this shared history and some actively try to distance themselves from it given the taboo nature of psychedelics. 

Graham and Ashkahn share their thoughts on psychedelics and floating and how, as a business, they can be completely separated while still being important, as well as explaining why some people might reasonably decide to disassociate from them. 

What About 75 Minute Floats? – DSP 302

Most float centers divide on floats offered between 60 or 90 minute floats, but some split the difference right down the middle and offer 75 minutes. Graham and Ashkahn share their thoughts on this tactic, what they see as the pros, cons, and things to consider when implementing it. 

Free Floats for Teachers – DSP 301

Graham and Ashkahn give their perspective on the pros and cons of giving free floats away for teachers. Giving out free floats is the Float On way and giving them to a specific group of people who could really use them sounds like a good idea.

The guys break it down and address some of the concerns any float center may have about running a program like this.

How to Help Float Research – DSP 300

With the push from Justin Feinstein at LIBR to get more float centers involved in research, many float center owners are chomping at the bit to push studies forward on the benefits of floating. But where do you start and how do you make it happen? 

Graham and Ashkahn discuss this idea and how to do research right, as well as some of the things that might be helpful OR harmful to the world of floating in the eyes of the scientific community. There’s a lot of nuanced things to know about proper research and if you go in overzealous without considering how established science is done, it can harm the reputation of the practice. 

Latest Blog Posts

The Basics of Float Tank Sanitation

The Basics of Float Tank Sanitation

Some of the most common questions you’ll get as a float center operator involve the cleanliness of the tanks. This post will be an introduction to some of the most commonplace sanitation methods used in float tanks. These are generally either chemicals that go in the water or devices that attach to your filtration system. We’ll be discussing chlorine, bromine, ozone, UV, and hydrogen peroxide, which accounts for the sanitation methods used on nearly every float tank on the market.

Testing and Maintaining Float Tank Water Quality

Testing and Maintaining Float Tank Water Quality

Editors Note: This is a revision of a past blog post, updated to reflect the most current sanitation methods and standards

 

In a perfect world, you could just pour water and salt into a float tank and it would stay pure and clean and fresh and salty forever. In the real world, conditions in the water are constantly changing, so keeping your water safe and clean takes a fair amount of vigilance.

This post covers how we maintain basic water quality in the float tank, except for sanitization methods, which will be covered in their own beastly sanitation blog post. Stay tuned for that coming out next week!

Floating, mental health, and wellness

Floating, mental health, and wellness

This post will explore the intersection of floating with the concepts, beliefs, and experiences related to mental health and wellness, with a focus on anxiety and depression. I’ll explore my own story as it relates to floating before diving into the current intersections of floating and mental health, with a look at past, current, and potential opportunities for research and personal growth.

Massage, Acupuncture, and Float Tanks…  A Chat with Sandra Calm

Massage, Acupuncture, and Float Tanks… A Chat with Sandra Calm

We’ve seen lots of float centers that aren’t just float centers.

Many have massage, some offer counseling, some have yoga classes next door. Lots of people start out either by incorporating float tanks into a larger business, or with float tanks only being one of many modalities at their center. Being specialists in floating, Float On has not mastered anything else.

So, to help gain insight into this growing aspect of the industry, we contacted our old friend, Sandra Calm. She started up The Float Shoppe here in Portland with her husband and podcast sensation, Dylan Calm, back in 2011. When they first opened, they had just two float tanks, and slowly added acupuncture, massage, counseling, along with two more tanks. Talk about expansion!

She was more than happy to take some time for the industry to help us understand just what it’s like to run a center with multiple services by answering some questions.