Something in the world of floating have you stumped?
Show Highlights
Customers who color or perm their hair might not want to let it get wet while floating. While Graham and Ashkahn are sympathetic to those issues, as far as they know, there isn’t really a great solution for them.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: And our question today is, “is it possible to keep your hair dry during a float?” Like, I assume, for customers who want to handle their hair treatment and stuff like that. I guess the most often reason why people want dry hair is they have coloring in it, or they got it professionally permed or styled or something else that either will mess up the water or mess up their hair. And the answer’s no.
Ashkahn: And the answer’s no.
Graham: Yep, absolutely not. It does seem like having waterproof swimmer’s caps will contain the water from getting in and mixing with hair color and getting back in the tank as much. So as far as the tank is concerned, swimmer’s cap seem to help out, but for anything that won’t get your hair wet at all. And we played around with different levels of tightnesses and things that really try to bill themselves as water won’t creep in, but just the process of laying in there for an hour, an hour and a half, like moisture is pretty bound to leach through whatever system you’ve set up.
Ashkahn: Yeah, it’s a tough one. There’s many different styles of swimming caps and stuff like that out there. And they all seem to let water leak in. It’s just really hard to create that tight of a seal.
Graham: So try this, try this. What you need to do is take a garbage bag.
Ashkahn: Okay, not where I thought that was going to start.
Graham: And get some Gorilla tape. And actually create a whole seal, maybe some Elmer’s glue as well. And what you want to do is you want the bag to go across your forehead and then down and around the back of your neck. And get good contact with your skin there. And just tape. It’s not going to be fun coming out, but you know, and tape it on over your face.
Ashkahn: If you just tape the bag over your entire head, that’ll give you a real nice seal.
Graham: I did not think of that, but I like the concept.
Ashkahn: And if you pump some air in there, works as a neck pillow, double whammy.
Graham: And probably stops you from suffocating if you pump air in there too, so that’s nice.
Ashkahn: Yeah, well usually you have to poke some holes to deal with that.
Graham: What have people done when they want to keep their hair dry? We have at least one customer who comes into float with us, right before they get their hair styled. So they do a monthly hair treatment and trip to their hair stylist person. I use a barber so I get confused sometimes. But anyways, to make they’re not totally messing up their hair, that they just paid a bunch of money to get styled, they’ll go into float, often the same day as their hair treatment is going to be. So they get to ride out the past month and then go in and not worry about messing up their hair for one day. So I thought that was kind of a clever way to still have it as part of your routine, despite also having a more regimented hair care routine as well.
Ashkahn: Yeah, and I do think if you get some serious swimmer’s caps, your hair is not going to get as soaking wet as it would, just being completely loose in the float tank.
Graham: Yeah maybe, I don’t know, water just slowly gets in there and all of a sudden you just have a cap that’s keeping in water as opposed to keeping it out.
Ashkahn: Yeah, I’m sure it’ll be slightly better, but I don’t think it’s something that, if there was a reason you don’t want to get your hair wet, this wouldn’t solve that problem.
Graham: Yeah, yeah. And certainly for customers out there, this is a good answer to know for them, if they are worried about messing up a really expensive do that they got. I tell them not to. That’s when you take out the Gorilla tape.
So I think this is a pretty short episode.
Ashkahn: Yeah, let us know if someone out there has a swimmer’s cap that they actually think really manages to keep your hair dry. Let us know.
Graham: A modified like astronaut helmet or something like that they can go in with.
Ashkahn: Yeah, that sounds great.
Graham: All right, if you have any other easy questions for us, go to floattanksolutions.com/podcast, and shoot them over.
Recent Podcast Episodes
Is it Bad for Float Centers to Always be Running Discounts? – DSP 195
Welcome to the last episode in Social Media Week with Derek, Ashkahn, and Graham. If you haven’t listened to the other episodes in the series, it is strongly recommended that you start at the beginning especially for this episode as it references some points brought up earlier in the week.
Derek and Graham share some more intricacies of the Float On business philosophy and share their opinions on constantly running ads for floats through Groupon or on Social Media. Admittedly, Float On doesn’t run discounts very often, and they share why that is. They also talk about how to run discounts effectively and have a tough conversation about what to do if you want to break that cycle of constant discounts for your floats.
What’s a Reasonable Amount to Spend on Facebook Ads? – DSP 194
Welcome back to Social Media Week!
After talking so much about the fundamentals of social media and its impact on float center marketing, we’re finally able to answer some of the more complex questions that float centers ask. If you haven’t listened to the rest of the Social Media posts from this week, it is strongly recommended you check those out first.
In this episode, Derek provides practical advice for how much to spend on ads for your center, and while each location is going to be different, there are some tried and true tips to follow to help each center find their ideal advertising system.
Choosing Facebook Ad Options for Float Centers – DSP 193
Today on Social Media week, Derek educates Ashkahn and Graham on what exactly it’s like placing an ad on Facebook.
Facebook, as well as other social media sites, provide a cornucopia of options for targeting your ad based on employment, interests, age range, and lots of others. For float centers, this can become fairly confusing, especially since floating doesn’t have demographics in the traditional sense.
Derek clears things up and explains to Graham, Ashkahn, and the rest of the float community, exactly why these options exist and what might work for a specific center.
What the Hell is Facebook Pixel? – DSP 192
Welcome back to Social Media Week!
A Pixel is a tool used when creating an ad account that allows you to create target audiences for your ads. How you use it and what to use it on are more complicated answers though.
Fortunately, Graham and Ashkahn have Derek to use as a resource and they have him break down how best to utilize target audiences and how to get the best bang for your buck.
Can you Cross Post to Different Social Media Platforms? – DSP 191
Today on Social Media Week, Ashkahn and Graham pick Derek’s brain about how to get content for several different social media platforms.
Derek shares his tips for how best to broaden your reach with your social media and not fatigue your audience with the same content on multiple platforms. He also shares what type of content works well on different platforms.
Latest Blog Posts
Finding Funding for Your Float Tank Center
Starting a float center isn’t an inexpensive business opportunity. Depending on the type of float tanks you choose, size of your retail space among other factors, a center can cost between $65-100k per room to fully set up. While centers have started for less money up front, the cost of frequent repairs from salt damage and cutting corners during construction will cost more money in the long run.
Water Hardness in a Float Tank
What is water hardness? Water hardness is, at its most basic, the presence of certain minerals in water. Historically, water hardness was a measure of water’s ability to form lather during laundering. Harder water, due to it’s high calcium/magnesium content, would...
A Blogging Experiment Brought to You By…
At Float Tank Solutions, we're always playing around with different ways to provide benefits to everyone. We've gone a long time actively turning down sponsorship money, to ensure that we stay a source of (as much as is humanly possible) impartial information for...
How To Keep Empty Tanks Warm
The goal of any float center is to never have an empty tank. However, reality says that there will be slow times of the year, last minute cancelations, and unexplained openings in the schedule that will require you to maintain the temperature of an empty tank until...
