One More Episode? Nope. – DSP 366

Celebrities carry a lot of weight with their opinions. Often times they can be trend setters, especially for things like alternative wellness or things that might traditionally be seen as a little “out there” by the standards of contemporary society. Getting one to float in your center is a huge boon, naturally, and can be a really effective way to get some marketing.

So how do you land someone like Steph Curry at your float center? Well, fortunately Graham and Ashkahn are all too familiar with this, having had dozens of celebrities come in and float at Float On. They share their tips on what they do (and don’t do) when having celebrities float at their center. 

The Model Aquatic Health Code is a major change to how the float industry is likely going to be regulated in the future. It has been the subject of lots of whispers and rumors throughout the industry, making it almost like a bogeyman for float centers. Ashkahn has worked closely and advocated for the industry along with members of the Float Tank Association and several others. 

He helps explain where it’s at in the process now that the version has been finalized, what that means for float centers, and what to expect after it becomes implemented. 

Every float center wants their staff to be knowledgeable and experienced in the practice of floating. They need to be able to answer questions that customers may have, and sharing personal experiences in the tank can be an excellent tool, marketing wise. But how do you balance that with your need to run a business? Some float centers end up hiring their best customers to work the shop, does that help or hurt their bottom line? In this episode, Graham and Ashkahn talk about Float On’s liberal employee float policy and the philosophy behind it, as well as discuss some of the confusing legal quandaries that come with it. 

Graham and Ashkahn over the years have made some difficult choices while running Float On. In this episode they talk about the fortunes and follies of hiring friends to work for them. They’ve had friends that worked on construction, in the shop, building websites… It hasn’t always been the best decision and they’ve lost some friends along the way. So, when is hiring friends the right thing to do? When is it the absolute worst? These guys share their thoughts on the matter. 

Building a website is more and more an essential skill to running a business. Graham and Ashkahn revisit website construction for float centers. They lay out some of the best practices and tips to avoid for websites, having years of website management and marketing experience themselves. They also offer tips on things to avoid and look out for when making your own site; how to maximize it’s effectiveness as well as common mistakes to avoid.