Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Most float centers run a tight schedule with narrow margins for the transitions between floats. Oftentimes relying on their customers to take reasonably timed showers to fit that schedule. If a single customer takes a shower that’s a bit too long, it can throw of the schedule for the rest of the day!

What if showers were in a separate room? Then customers could shower as long as they want! Ashkahn and Graham explain why this is an extremely bad idea.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: All right, howdy do dah, everyone. This is Ashkhan.

Graham: Hey, Graham is my name.

Ashkahn: And we’re coming in swinging today, so let’s do it. Let’s get this question going. Here we go. Here we go. It’s on fire. It’s hot in here. You hot? It’s hot in here. I’m sweating. You gonna ask the question?

Graham: I was just waiting. You just wouldn’t even give me … and you didn’t quiet down-

Ashkahn: Sorry.

Graham: … for any length of time over there.

Ashkahn: I came in a little hot. I was coming in a little hot. I was coming in swinging there.

Graham: “Would it be a good idea to put showers in a separate room from your flotation room?”

Ashkahn: That’s our question?

Graham: “This would make the turnover time quicker. I’m worried about guests that take long showers. Also, this way I would be able to make sure they definitely got showers before entering the float tank/pod.”

Ashkahn: I mean, no. Just the answer is no.

Graham: Yeah, I mean, unless you want like a desalting, like minimal shower inside your float room. And then also, a place where they’d take the longer shower outside the float room. I mean, well let’s talk about saving time during transitions, because-

Ashkahn: Okay, I’m like everything they’re saying is a positive thing, but it’s just none of it comes anywhere close to the downsides you get from having a shower, like basically having salt everywhere.

Graham: Everywhere.

Ashkahn: Everywhere.

Graham: I mean, that’s what gonna take the longest time to clean up. And we’ve said it many times. I mean, one of the biggest mistakes we made as a small business, and it wasn’t even in separate rooms. We just put the showers a little too far away from the entrance to our tanks, so people had to take like two steps after they’d get out of the tank into the shower. And that made our lives miserable. I can’t imagine if they were actually like saltily leaving the room and tracking salt everywhere in order to get into a shower.

Ashkahn: This is literally our single biggest piece of float advice, is put your showers as close to your float tanks as possible.

Graham: And I have nightmares about it being in a separate room, you know? Just like-

Ashkahn: I can sit like outside of-

Graham: … salty customers chasing me down dark hallways.

Ashkahn: Trails of salt leading around.  Yeah, I mean, yes, like it takes more time ’cause people are showering in the rooms. That, of course, is like a big downside and it hurts your turnovers. There are ways to cut down on that by having vanity rooms for people to put themselves back together, and stuff like that.

Graham: Yeah.

Ashkahn: Even forget the theory here for a second. Like every single float center I’ve went to that had their showers outside the room very blatantly told me it was a huge mistake, and they regret it. Yeah.

Graham: Yeah, they regret it. yeah. They have even worse nightmares than I have, I’m sure.

Ashkahn: Yeah, like from the people who have done it, no one has been like, “This was a great idea.”

Graham: So yeah, I mean, having dressing rooms outside of it, having vanity rooms outside. Both of those, I think, are better ways to take some of the activities out than the shower specifically. Yeah, even things just like trying to … there are other ways, I guess, to cut down on shower time as well. There are showers that you can get with LED shower heads that change color. They turn red after you’ve been in the shower for a certain amount of time. You could do little timers. Stuff like that to me feels like just a better place to start investing some of your brain power into for this, rather than eliminating the shower from the room.

Ashkahn: Yeah, I mean, in some ways it’s probably cheaper, too, ’cause you already have to do so much waterproofing and putting drains into your float rooms to begin with. You’re making this kind of shower-like environment whether you have a shower in there or not. Or if you’re not, you’re making another big mistake.

Graham: I didn’t even need another reason to agree with this more, but you just gave it to me.

Ashkahn: Okay, the other thing they said-

Graham: Well, yeah. They said more, they said more.

Ashkahn: Here’s the other thing they said, is that they wanted to make sure people are showering.

Graham: Yeah, before they get in.

Ashkahn: Yeah.

Graham: ‘Cause I assume they realize that when people are all salty and leaving, they really do usually want to shower.

Ashkahn: Yeah, and that’s what we’re saying here. They’re gonna be so salty afterwards.

Graham: Yeah, but going into a tank they’re not salty.

Ashkahn: Yeah, I mean, people are showering. At the end of the day, like I’d take it from us and every other float center out there, it’s extremely unlikely that someone doesn’t shower before they go in. You can hear the showers. Some centers have systems set up to like-

Graham: Float On.

Ashkahn: … have some sort of sensor or something where people are showering. Or whatever, light detectors, or there’s all sorts of different things I’ve seen out there.

Graham: Lie detectors?

Ashkahn: Yeah, polygraph just connected …

Graham: Wait, what? Oh, light!

Ashkahn: Light, light, motion-

Graham: Sorry.

Ashkahn: … motion detectors.

Graham: I really thought you said lie detectors there. “Did you shower before getting in the tank?”

Ashkahn: They don’t make those noises, but for the purpose of this audio gag, we’re gonna pretend they do. But yeah, the float tank is just a unique enough context for most people, that if you say, “Take a shower before you go in,” people are gonna be like, “That’s when you do when you float. You take a shower before you go in.”

Graham: And if you have the shower right by the entrance to the float tank, I mean, you just made it super easy to do.

Ashkahn: Yeah, it’s easy. Their clothes are already off. In fact, it’s almost like more annoying to have to shower, put on a robe, be wet and like dripping and grabbing your stuff, or whatever. I’ve done this. I’ve been to a float center before where I had to do that. And like, it wasn’t as nice of an experience for me as a floater to feel like I had to kind of amble my way around all wet, and felt like I was dripping salt on my way back, and stuff like that.

Graham: If you don’t have like a fancy shower sensor kind of setup, go be a creep and listen at the doors of your customers’ rooms after you check them in for the shower going on, and you’ll probably find that it’s 100% roughly-

Ashkahn: Everybody, yeah.

Graham: … people that shower before going in.

Ashkahn: Everybody’s showering. And if it’s not, I mean, if it’s 99.9999%, or whatever.

Graham: Yeah, it’s like five logs worth there that are showering, so you’re good.

Ashkahn: Our systems should be set up to deal with stuff like that. That’s where all of your sanitation operations come in. So yeah, just don’t put showers outside your float room for our sake. Like I’m gonna have nightmares thinking about what your life is gonna be like.

Graham: Cool. Anything else? I think that’s all I have.

Ashkahn: Yeah.

Graham: That was a pretty clear message on this one.

Ashkahn: It was, yeah. Usually we provide a little bit more nuance and gray area.

Graham: Yeah, two sides of a story.

Ashkahn: Pros and cons, but no.

Graham: Yeah.

Ashkahn: This is-

Graham: Definitely shower, and not only in the room,-

Ashkahn: It would be a mistake.

Graham: … but as close to the opening to the float tank.

Ashkahn: Yeah.

Graham: Don’t have any space between the-

Ashkahn: The shower, you step in and out of the float tank into the shower.

Graham: Into the shower, it’s like a shower lock.

Ashkahn: That’s the key.

Graham: Like you’re in salt lock.

Ashkahn: That’s what you should be doing, yeah.

Graham: That’s where, if you were a space station, people would come to desalt, or resalt I guess, or whatever they do. Anyway, don’t.

Ashkahn: We’re not astronauts, all right.

Graham: We’re float tank podcasters. There is a difference. Go to floattanksolutions.com.

Ashkahn: Yep, /podcast. Type in questions.

Graham: Yep, you know the drill.

Ashkahn: Yeah, hopefully at this point.

Graham: And if you don’t, then ask us what it is.

Ashkahn: That’ll be our next question.

Graham: You can go to floattanksolutions.com/podcast.

Ashkahn: Yeah, perfect. Okay.

Graham: All right, talk to you soon, everyone.

Ashkahn: Right.

Graham: Bye.

Ashkahn: Goodbye.

 

Recent Podcast Episodes

Future Proofing Float Tanks – DSP 229

Float Tanks are expensive. Purchasing tanks can easily end up being half of your opening costs when starting out, so it makes sense to want to purchase tanks that have a long lifespan. 

Thinking about which float tank manufacturers might last the longest, though, is probably not the way to think about this issue. For one, it’s impossible to tell what manufacturer is going to be around the longest. What’s more, if anything does break, the vast majority of the time you don’t need to go to the manufacturer to get it fixed in the first place. 

Ashkahn and Graham share their thoughts on proper float tank care and the steps any float center owner should take when considering a tank. 

How to Run Experiments with Floaters – DSP 228

It’s important to acknowledge that float center owners without a scientific background probably shouldn’t be running experiments on floaters willy nilly. It should also be noted that Graham and Ashkahn aren’t scientists, despite being huge fans of self-experimentation. 

There has been a lot of talk recently, however, of float centers collaborating with student researchers to help run experiments, though. Graham and Ashkahn discuss (with a fair amount of levity) what it might take to properly run experiments in a float tank, which they understand is no easy task. 

What are Good Plants to Have in a Float Center? – DSP 227

Plants give life, both aesthetically and literally, to any room they’re placed in. The environment inside a float center, however, can be the absolute worst place for certain plants, even ones that would normally be considered fine for your local area. 

Graham and Ashkahn pull in Jordan to talk about different plants that thrive in a humid float center environment and some tips on how to take care of them.

Getting Salty With Speakers: Roy Vore – DSP 226

With the Float Conference coming up, Graham and Ashkahn are talking with lots of really smart people who will be presenting this year. It’s not every day that they get to ask molecular biologists questions about float tank sanitation, so they decided to take the opportunity to ask the experts the questions that the industry needs answers to.

Today Roy Vore is taking time to share some of his knowledge about microbiology and water sanitation, along with his work in the pool and spa industry.

How Often Does Float On Party? – DSP 225

Ashkahn and Graham have developed a bit of a reputation over the years within the industry as party animals. Anyone who has met them can confirm this to be true. But how often to the throw parties at Float On? What are good occasions for float center parties and how do you throw one? 

The guys share their party philosophy and offer some nice tips and tricks for throwing a sensory deprivation shindig. 

Latest Blog Posts

Choosing a Water Heater for Your Center

Choosing a Water Heater for Your Center

You may not be surprised to hear that a Float Center is a business which has a hefty water requirement. You may, however, be surprised to hear that the majority of the water demand you’ll be facing day-to-day is going to be in the form of showers and (if you’re doing any laundry on-site) a washing machine.

The factors of energy usage and cost over time should also be taken into consideration when deciding upon your water heater…

Float Fund – NSF Magnesium Sulfate Test Results

Float Fund – NSF Magnesium Sulfate Test Results

I’m happy to announce to first results from the Float Fund testing. This experiment, run through the NSF, was to see how salt water, with no other form of disinfection, actually effected harmful organisms. We ran tests with two different microorganisms, and in this post we’ll talk about how one (Pseudomonas) got its ass kicked by salt-water and how the other one (Enterococcus) didn’t seem phased in the slightest.

If you want to skip straight to the test results, you can download them in their entirety. Since they have a lot of fancy laboratory lingo, we’ll spend the rest of this post breaking down the different aspects of the testing.

Float Memberships and Packages

Float Memberships and Packages

Customers are great, but getting those customers to commit to returning on a regular basis is even better. There are a few different schools of thought in regards to encouraging return customers, but they’ll generally fall into two main categories, Memberships and Packages.

We’re going to provide a little insight into how to utilize each of them at your center.

Marketing is all About Relationships

Marketing is all About Relationships

Marketing is one of those words that has a lot of different meanings from one person to the next. Personally, I’ve studied marketing in one way or another for the past 20 years. I suppose you can say I’m a marketing nerd (I’ll wear that badge proudly). I even annually budget myself a different marketing conference to go to… for fun.