Something in the world of floating have you stumped?
Show Highlights
Is it better to plan out your center for one float tank and build out from there, or should you future-proof your design in case you want to expand? Graham and Ashkahn break down the logistical issues of planning out both and the reasons someone might decide to go one way over another. Construction costs, hiring specialists, and shipping costs are all things to consider when making a decision like this and it can be expensive either way. There are smart ways to build out a center while saving up to expand later, and Graham and Ashkahn make a point to give advice about that as well.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Today’s question for us is, “did you begin with only one tank? Did you pick a location for multiple tanks? It seems as though the construction/moving process would make you lean towards a larger location if that’s what you’re going for.”
I say “multiple tanks” is what they mean by “if that’s what you’re going for”. Not like if you’re going for a larger location, then you should definitely get one, because that’s pretty self-evident.
Ashkahn: That’s pretty obvious. Hard not to do that.
Graham: So no.
Ashkahn: Did we start with one tank? No.
Graham: No, we started with four tanks.
Ashkahn: Yeah, but we do advise people to start with one tank. In their house, not build your center out for one tank.
Graham: I see, yeah. So we kind of advise the opposite in terms of actually building a designated float center.
Ashkahn: Yeah, yeah.
Graham: If someone says, “Should I have a one-tank center or four-tank center?” Usually we say four tanks.
Ashkahn: I’m thinking maybe that’s what they … Maybe they heard that we say stuff like, “Start out with a single float tank,” you know?
Graham: In your house.
Ashkahn: Right.
Graham: Just to bring some people in, learn the ropes, and then when you move to your bigger float center …
Ashkahn: An actual … Like when you’re leaving your house.
Graham: Then, you can use that tank in that center and add it to your three other units, or whatever it is.
Ashkahn: Or you could sell it.
Graham: And get out of the industry altogether, yes. And just leave.
Ashkahn: Move out of your house.
Graham: Once you realize how much salt cleaning there is, yeah. And that is one of the reasons I say people should get a float tank in their house when I’m pitching it. It’s like you may decide you hate this.
So, no we didn’t start with one tank, but the idea of launching a float center with fewer tanks and later expanding in that same location to more tanks is also something that we advise people to do.
Ashkahn: Yeah, basically, it’s expensive to start up a float center.
Graham: Yeah.
Ashkahn: And rather than cutting corners on all of your construction, we usually recommend people save money by maybe not launching with the full amount of tanks they want and saving money on, first of all, the purchasing of those extra float tanks. And there’s some of the room construction that you don’t really need to do until the point that you actually want to put float tanks in there. And there’s some that you want to do in your normal round of construction too.
Graham: Yep. So basically, what happens here is that as much construction as you can get done all at the same time, even if you’re not launching with all your float tank rooms … Let’s just say that you’re starting with two tanks, you have room for five rooms. In a totally ideal world, you’d actually build out the entirety of those five rooms and just not put the float tanks in, essentially. And that’s because every time you have a contractor come out, there’s a certain amount of money just to get them on the jobsite to get the contract signed, to start construction, and to do whatever work is going to be done.
So as much as you have done at one time, it’s going to make each room that much cheaper for every room that’s added on, right? In that sense, a single room is the most expensive thing to build, so if you build out a float tank room in your hypothetical five-tank center, and that’s all you do? Then next time you’re going to have to call in all the soundproofers, you’re going to have to call in the plumbers, you’re going to have to call in the waterproofers, and they’re going to have to build a second room. And the third time, repeat that process over and over. Every time you’re calling them out, you’re kinda paying a premium to get them out there to begin with.
So the more work you can get done all at once for any of your construction is, of course, better.
Ashkahn: Right. It goes with float tanks too. You’ll probably save on some shipping cost, and if someone’s coming out to install them and all that sort of stuff.
Graham: Yeah, for sure. Just getting all your float tanks at once is definitely the ideal.
Ashkahn: But it does scale back, so there’s certain things like, obviously, your float tanks would be the first thing to go if you were trying to consider not building a room out fully. You don’t want to just buy float tanks and then put them in storage. That would be really silly.
And then from there, it would probably be your waterproofing because all that is a layer that goes on top of stuff. So if you build a room out and then later you bring someone in to actually put in the kind of floors you’re looking for, or maybe you put the floors in already but you want to put up wall paneling, or something like that, that’s kind of a layer that can be just added on top of the existing construction you did.
Graham: Though we do see some centers, it’s really funny going into a place … Just to back up slightly, a lot of people use these extra rooms for storage.
Ashkahn: Massage.
Graham: Yeah, practitioner rooms so they can rent it out in the meantime, and it’s really funny to go into a massage room that has fully waterproof floors, and drains, and an actual shower fixture. It’s really obvious it’s going to be a float tank room as soon as they can afford the tank to actually put in there, but in the meantime there’s a massage table, and some nice ambient lighting, and things like that. So that is a funny experience.
Ashkahn: And then soundproofing is way harder to not do at first because ideally … It’s not like soundproofing is just something you add on top of non-soundproof material. You’re usually either buying normal building material or soundproof building material when it comes to things like sheetrock, or doors, or stuff like that. So you could save money. You could build double-stud walls and then put normal sheetrock on top of them, and then tear that sheetrock out and replace it with soundproof sheet rock, but that starts to get more and more difficult. And you’re starting to spend more money on temporary things when you’re getting to that point.
Graham: Although extra layers can also be a place to cut corners, so if you could just put a single layer of soundproof drywall or of your soundproofing wall assembly and then later, before you’re adding on all the waterproofing, you know that you’re going to go on and add that whole second layer of walling? That’s doable. You are only wasting the money for mudding and painting and stuff like that.
Ashkahn: And then, pretty much plumbing is where I would really draw the line. You really don’t want to have to … In the middle of wanting to add more rooms bring out someone to cut trenches in your concrete and lay more plumbing lines. It just gets crazy from that point.
Graham: Absolutely, rough in the plumbing.
Ashkahn: And electrical, too.
Graham: So if you are planning to have five tanks, you’re building out two of your rooms totally, immediately, still plumb out the other three rooms. Rough it in. You know, you won’t have to cut in the concrete when you do install your next float tanks. All you have to do is get the plumbers back in there. They can install the fixtures and you are pretty much good to go on the plumbing side.
Ashkahn: Yeah, the stuff that’s really going into the infrastructure of your building: plumbing, electrical, that sort of stuff.
Graham: Even planning for HVAC because the entire system will be load balanced in an HVAC system as well. So knowing where your rooms are going and what you are planning is actually going to be a really important part of getting that accurate.
Ashkahn: That’d be the stuff that’d be really expensive and a huge headache to have to add that in after the fact.
Graham: And with electrical, we’ve done that before, too. Had to go back in and cut into our ceilings and run electrical lines all the way across the course of our entire center in order to tie back in to the electrical box to go into new rooms and add new circuits. That’s so much more expensive than doing the electrical work at the beginning when your space is gutted and you can just get inside the walls and inside the ceiling. Anytime you have to cut back into your construction to add something in is just so painful and more expensive.
Ashkahn: Yeah and not having a big enough breaker box or something. You didn’t really plan for anything sort of scenario. That stuff can really just start to add up.
Graham: Yep. That’s kinda the essentials. And you’re right, as a result of how crazy all this construction is and how expensive it is, this is still the preferred way to do it. The idea of getting a center, building out for two tanks and then later, moving to a place where you could fit all five tanks into means you are kinda losing all of the construction cost going into the rooms for those first two tanks. You can’t really bring the waterproofing or the soundproofing or the plumbing work with you at all into the next location. So that’s why you see so many centers building out – If they don’t have enough money to start with as many rooms as they want initially – you do see them adding those tanks on to the same existing center they’ve already built the first rooms in.
Ashkahn: Then, you just have extra rooms to play with. Turn them into a ball pit or …
Graham: An extra-large ball pit
Ashkahn: Tiny ball pit. There’s all sort of different variations on ball pit that you could use for those different rooms you have.
Graham: And Google is a great place to do more research on that.
Ashkahn: Maybe we should just have … There needs to be an episode about that, I think. Have to dive into it.
Graham: Yeah, I’ll make …
Ashkahn: You got that?
Graham: You got that written down? Yeah, our sound guy has that written down. We’re on top of that. Alright.
Ashkahn: I think that sounds like we have answered this question.
Graham: If you have anymore questions for us, go to FloatTankSolutions.com/podcast.
Recent Podcast Episodes
HIPAA Compliance – DSP 330
The Health Insurance Portability and Accountability Act of 1996 (HIPAA) required the Secretary of the U.S. Department of Health and Human Services (HHS) to develop regulations protecting the privacy and security of certain health information. This means that most medical information recorded by healthcare providers has to be stored based on a certain standard of security.
This is only just now becoming an issue in the float industry as centers are starting to accept insurance and medical referrals. However, this is still extremely rare. If this is something that may affect you personally, definitely research additional resources to make sure you’re in compliance.
Getting High (on air) in Float Tanks – DSP 329
Graham and Ashkahn light one up to honestly answer what they think about people coming into float centers high.
The guys share their experiences having Float On share a wall with a dispensary and the number of problems (or lack thereof) that it has caused over the course of many years.
Sit back, grab some munchies, and enjoy the ride with these guys.
What you Need to Know about UV – DSP 328
Have you ever wondered why the UV light on a float tank needs to be replaced so often? If the light is glowing, doesn’t that mean it’s working?
Ashkahn and Graham tackle everything you need to know about UV light, how it works in a float tank, and most importantly, how it can go wrong. This episode is dense with information useful for anyone who uses UV in their float center.
What’s going on with the MAHC? – DSP 327
The Model Aquatic Health Code is a document released by the CDC and has made waves throughout the float industry as this year it included a section on the ideal health department code for float centers as well as pools and spas. Some folks are worried about this because it may mean more rigid and unruly regulations in certain areas.
It’s been a few months since its release, so Graham and Ashkahn give an update to how it has impacted the industry and what it means going forward. Also, Ashkahn learns to abuse the show notes.
Logo Copycats – DSP 326
If you’ve ever looked at a collection of logos from various float centers, they can start to look a little similar. How do you avoid this when designing your own float center logo? Is it a big deal?
Graham and Ashkahn dish on logo design, the importance of simplicity, and a not so subtle reminder that the “don’t be an asshole” rule exists for a reason.
Latest Blog Posts
Should I Have One or Multiple Styles of Float Tank?
If you had every model and type of float tank you’d be running the Burj Khalifa of float centers, with an estimated 38 unique float tanks, which include pods, custom open pools, cabins, vertical tanks, and inflatable or portable float devices currently on the market (not even counting old models).
This is all to say that there are a ton of options out there when considering tanks for your center.
Whether you’re opening a two-tank center, or a bajillion-tank center, do you want all the same model, or will you have some variety?
Why ROI Calculators Suck! (or at least why you should use caution)
“What is an ROI calculator?” I hear you asking. “ROI” simply stands for “Return on Investment”. An “ROI Calculator” is just a tool that outlines the cost of something and generates what your anticipated profit will be over a certain length of time. Usually annually.
We should make a distinction between a simple ROI calculator (i.e. a widget built into a website with limited inputs), and a financial plan (complete with P&L, cashflow, and balance sheets). Both are going to try and do the same thing, but one is going to be far more detailed and accurate.
Roughly what we’re going to be talking about is a return on investment for your whole business, but return on investment can (and should) be used for lots of different aspects to your business to help you determine how best to spend your company’s money. Usually, though, that’s going to require a lot of detail that a simple widget can’t provide.
How to compete on price without slashing prices
Let’s say you’re a float tank center and more centers are starting to show up in your town…
Or, maybe you are that other center starting up a town that already has float tanks…
As new centers enter the market, the typical response is to run promotions on daily deal sites, promote large specials, and/or run Facebook Ads selling floats for much less than the usual offerings.
The best case scenario is this price slashing behavior subsides shortly after the neighboring center opens.
But what if it doesn’t? What if an existing competitor decides their new price is even lower?
How do you compete with a price slashing neighbor without competing on price?
Learn a few ways to make price a non issue with your customers…
Float On’s Halloween Spooktacular!
‘Twas briny, and the epsom groves fluttered with salt-bats, a lurking fog floating atop the murky bog. From the dark maw of silence came a guttural groan, an eerie utterance akin to those of monsters. From the depths of darkness, that groan turned into what mortals...