Stepping into 2020, we know there are hundreds of entrepreneurs looking forward to the opportunity to finally create their own float centers – the floatation community is full of famously passionate individuals with big dreams. This year, we wanna bring back something that has helped make some of those dreams a reality: Our Start-a-Center Giveaway!
We first did this in 2014 and three years later in 2017. Even just doing twice before, we’ve given out thousands of dollars of product to hundreds of people. Following with tradition, three years since our last giveaway, we’re opening it up again!
Registration takes only 30 seconds!
We’ll send you instructions from there so you can share your unique vision for your float center. Whether you want to open a futuristic float spa that compliments your massage practice or you wanna create an off-the-grid relaxation retreat to provide a mindfulness experience out of time – it’s up to you, and we want to hear about it.
Win $13,905 in FTS Materials
plus thousands of dollars in other salty, floaty prizes
The winner will receive:
Construction Package ($4400)
Attendance for Two to our In-Person Apprenticeship ($3595)
Complete Float Business Package ($2170)
8 Hours of Dedicated Consulting Time ($2400)
Access to the Online Float Apprenticeship ($970)
From Float Tank Solutions
PLUS
Marketing Consulting from Maximum Floats ($4000)
2 Tickets to the Float Conference & Workshop ($2270) 
4 days of Theta State Agency’s Float Center Sitting Service ($1800)
10 Float Halos from Float Ease ($290)
Initial Supply of Organic Body Wash & Organic Castile Soap from Iron Lion Soap ($200)
10 Copies of The Float Tank Cure by Shane Stott ($146.50)
Each Book Released Through Coincidence Control Publishing (~$133)
Everyone who enters a submission will receive:
$1000 off our Float Center Construction Packet, and
2 free months of HelmBot software use (for new Helms)
Tell us what you think is amazing about your future center. Don’t hold anything back!
If you have questions about the giveaway (or anything else), don’t hesitate to reach out. We look forward to reading your submissions!
The Daily Solutions Podcast – Our Top 5 Episodes from December
Since a new episode is released, every day, we thought we should do a roundup of some the top episodes so far to keep you from missing out on important topics in the floatation community.
Behold the creme de la creme of podcastery, if you will. Here they are, in chronological order
Should I Have One or Multiple Styles of Float Tank?
If you had every model and type of float tank you’d be running the Burj Khalifa of float centers, with an estimated 38 unique float tanks, which include pods, custom open pools, cabins, vertical tanks, and inflatable or portable float devices currently on the market (not even counting old models).
This is all to say that there are a ton of options out there when considering tanks for your center.
Whether you’re opening a two-tank center, or a bajillion-tank center, do you want all the same model, or will you have some variety?
Why ROI Calculators Suck! (or at least why you should use caution)
“What is an ROI calculator?” I hear you asking. “ROI” simply stands for “Return on Investment”. An “ROI Calculator” is just a tool that outlines the cost of something and generates what your anticipated profit will be over a certain length of time. Usually annually.
We should make a distinction between a simple ROI calculator (i.e. a widget built into a website with limited inputs), and a financial plan (complete with P&L, cashflow, and balance sheets). Both are going to try and do the same thing, but one is going to be far more detailed and accurate.
Roughly what we’re going to be talking about is a return on investment for your whole business, but return on investment can (and should) be used for lots of different aspects to your business to help you determine how best to spend your company’s money. Usually, though, that’s going to require a lot of detail that a simple widget can’t provide.
How to compete on price without slashing prices
Let’s say you’re a float tank center and more centers are starting to show up in your town…
Or, maybe you are that other center starting up a town that already has float tanks…
As new centers enter the market, the typical response is to run promotions on daily deal sites, promote large specials, and/or run Facebook Ads selling floats for much less than the usual offerings.
The best case scenario is this price slashing behavior subsides shortly after the neighboring center opens.
But what if it doesn’t? What if an existing competitor decides their new price is even lower?
How do you compete with a price slashing neighbor without competing on price?
Learn a few ways to make price a non issue with your customers…
Float On’s Halloween Spooktacular!
‘Twas briny, and the epsom groves fluttered with salt-bats, a lurking fog floating atop the murky bog. From the dark maw of silence came a guttural groan, an eerie utterance akin to those of monsters. From the depths of darkness, that groan turned into what mortals...
Timeline for Opening Up a Float Center
Opening up a float center is a lot like climbing a mountain. Even if you can see the peak, it’s a lot further away than you think, and when you finally get there, the journey and the destination usually end up being different than previously assumed.
In this post we’ll lay out a general process and timeline of what you may encounter on your path, from initial idea to actually operating a center.
Can you have volunteers at your center?
So you’re thinking about using volunteers in your float center?
Before we clarify what a “volunteer” actually means, we’ll first explore why a float center might be considering them in the first place. While it can be a way to provide floats to people who are otherwise unable to pay, the impulse to bring in volunteers can also stem from a desire to get some sort of free labor (later in this post we’ll dive into why you can’t actually do this, but it’s important to recognize that the instinct is understandable, especially when you have someone lined up and willing to work for free).
In addition to a desired boost in overall productivity, it’s also a way to invite more people into your center to experience what you do. Some customers actually want to help out and see what happens behind the scenes at a center.
Floating and Athletics, a Strong Relationship
One of the beautiful things about the float tank is that it serves to rejuvenate the whole person. — the body, mind, heart.
Broadly speaking, it’s a tool for homeostasis, an ideal environment that supports balance, health, and growth. This piece will look specifically at floating and athletics. For anyone who defines themselves as an athlete, or as a general pursuant of athletic endeavors, the float tank can be a powerful asset.
In this post, I’ll discuss individual athletes who float and how to look at this from a marketing perspective. I’ll also discuss past and present research, and share some thoughts on how the relationship between the athletic and floating communities might continue to unfold.
A Skeptic’s Guide to Floating
I think it’s time we addressed the giant metaphorical elephant in the salty metaphorical room — there are lots of exaggerated and untrue claims about the benefits of floating being spread around the industry.
Some are anecdotal, some are only half true, and some are just patently false. Floating has historically had a strong oral tradition tied to it — the practice has survived through word-of-mouth, one passionate floater teaching another everything they know. The unfortunate thing about this is that the information disseminated can’t be reliably tested or shared with others on a broader scale. You can’t use “my buddy Chris” as a source for a health benefit of float tanks in a newspaper article, much less for a research paper.
Now that we’re becoming a bit more mainstream, we thought it would be nice to add some clarity to what we should and shouldn’t be telling people about these difficult-to-understand, saliferous containers.
How Many Float Tanks Should I Have?
Intro If you’ve crossed over into the sacred realm of “Yeah, I’m pretty sure I’m gonna open up a float center,” an obvious question arises — “How many tanks should I have?” Now, if you’re like me, you’re creating a 90 tank float community where everyone who buys in...
