Tank Topic – Writing E-mails

Graham and Ashkahn talk about what it’s like when inspiration strikes, how they chase their floaty muse to a solid marketing idea and form it into an actionable plan. 

The reality is that it mostly involves a lot of listening and willingness to try, and fail at, new things. As with so many things, play to your strengths, focus on the things you’re passionate about and the rest is practice. 

Ashkahn and Graham talk about how the Float Conference has been going since they handed off the reigns this year. Big decisions are still incoming, but there’s a lot of ways you can help out or get involved. 

If you’d like to offer your help, services, or suggestions for the new Non-profit of the Float Conference, or if you’d just like updates to how it’s going and where it might be held next year, email conference@floathq.com, and the Conference will know to contact you. 

While they haven’t tried it themselves, Ashkahn and Graham liberally distribute their opinions on the use of VR in float tanks and what they think might be better, using it before, after, or during a float.

A/B Testing is a method to compare one system against another. Most often, this is used to compare the performance of one version of a website to another in real time.

Graham and Ashkahn talk about A/B testing (or “the old onesie-twosies” as Ashkahn says) and how it can be used to improve a float center’s website.

Graham and Ashkahn break down the real truth about how closely they watch their budget for Float On on  a monthly basis. 

The truth is… not much. As it turns out, monthly expenses for float centers don’t have huge variations unlike businesses that rely on retail, for example. Graham and Ashkahn explain they developed a sense for what’s within reason.