Something in the world of floating have you stumped?
Show Highlights
The holidays are a busy time for float centers and it often means lots of new customers asking questions. This means it can be a really great time to brush up on the facts about floating. Fortunately we’ve formed a folio of fantastic studies for you to fancy. Feliz Navidad!
Show Resources
Recent Podcast Episodes
Are Light or Dark Colored Float Rooms better? – DSP 319
Is it better to have a light colored room that hides salt, or a dark colored room that easily shows it?
Graham and Ashkahn dish out some strong opinions on this idea, especially the idea that dark colored rooms and tanks are good for maintaining employee accountability.
What you Need to Know About Algorithms – DSP 318
Ashkahn and Derek talk about algorithms, those pesky bits of code that push your posts up or down on social media and search engines and leave you scrambling for ways to get likes and clicks, constantly mixing it up to just be seen.
The duo discusses how algorithms affect everyday posts for small businesses and how to keep up on information about the constantly changing nature of these systems. The main takeaway is, if your content is fresh, non-repetitive and you aren’t trying to game the system, you likely have nothing to worry about.
Commissions for Memberships? – DSP 317
Any sales related business knows that commissions are the gold-standard incentive program for drumming up business, but how does it work in a float center for memberships?
Derek and Ashkahn talk about the mixed success they’ve experienced at Float On each time it’s been tried.
Getting Members to Float More Often – DSP 316
Single float memberships have become increasingly more common in the float industry, typically with the option to purchase additional floats for the month at a discount. But how do you properly incentivize those members to float more than a single time per month?
Ashkahn and Derek talk marketing tips to keeping your float center top of mind and making sure your members are active regularly.
Benefits of a Free Float Giveaway – DSP 315
Float On has been known throughout the years for pulling off outlandish marketing stunts with mixed success. For example, we ran a giveaway on social media back in 2014 for a full year of free floats to our lucky winner.
Derek and Ashkahn provide a follow up on the success of that campaign and talk about the primary, secondary, and tertiary benefits that came from doing such a major giveaway.
Latest Blog Posts
How Many Float Tanks Should I Have?
Intro If you’ve crossed over into the sacred realm of “Yeah, I’m pretty sure I’m gonna open up a float center,” an obvious question arises — “How many tanks should I have?” Now, if you’re like me, you’re creating a 90 tank float community where everyone who buys in...
The Construction Secret to Soundproofing: Storage Between Float Rooms
If you’ve ever taken a look at our construction materials or gotten advice on soundproofing, you’ve probably heard of the importance of including “air gaps” when building out your center. What that means and why it helps can be a bit of a technical question, and the practical implementation can seem daunting and unreasonable.
Float Conference 2017 Recap
Now that the salt has settled, I’m sharing some thoughts from “The Great Gathering of People Who Really Love Being Alone Sometimes in a Dark, Briny Room,” also known as The Float Conference.
The conference has always been an amazing opportunity to connect with the pulse of the broader float industry and, if this year’s gathering showed us anything, it’s that our collective heartbeat is as strong as ever.
2017 Float Conference Program Introduction
Every year, I have the great pleasure of writing the introduction for the Float Conference program, and every year we share it on our blog so that members of the industry who weren’t able to make the journey out to Portland are able to check it out. I hope you enjoy reading it as much as I enjoyed writing it.
From all of us at Float Tank Solutions, where our time is measured as the space between two conferences, thank you again for a wonderful year!
– Graham Talley