Learn best practices for starting and running a float center:
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Something in the world of floating have you stumped?

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Show Highlights

This Tank Topic covers important things you should discuss with your customers before floating. Some of these can be mildly unpleasant to the rare instances of medical issues that could prevent someone from floating. 

Show Resources

Recent Podcast Episodes

What’re the Benefits of Financial Transparency for a Float Center? – DSP 208

There’s a traditional wisdom in business that dictates certain information should be held close to the vest. Financial information, hiring information, performance metrics, and so on should only be shared on a need to know basis. More recently, there’s been a push for more businesses to have transparency in some of these areas. 

Ashkahn and Graham explain their stance on transparency and the thought process behind making Float On as transparent as possible, as well as many of the benefits they see on a regular basis because of it. 

How to Prevent Losing Members to Cheap Discounts – DSP 207

Many float centers rely on memberships, usually monthly, to help maintain a steady flow of income throughout the year. Sometimes that’s not enough, like during slow months, and a steep discount can seem really attractive for filling up float tanks. What’s the best solution to making sure that you aren’t cannibalizing your own sales with discounts and potentially losing members?

Graham and Ashkahn share their tried and true approach to this nuanced question and share some excellent examples of how Float On rewards its members without losing sales during discounts as well as throughout the rest of the year. 

Dealing with Low Flow After Installing a Flow Meter – DSP 206

Flow meters are designed to measure how quickly water travels through a filtration system. This is useful for all sorts of recreational water facilities. Pools and spas have been using them for years. Often times health departments will require them for float tanks, as they help provide a certain level of assurance to the filtration quality of a system. 

The problem arises when using flow meters that aren’t designed to handle the specific gravity of float tank solution. So far, only one flow meter is designed to be accurate for float tanks and if a system isn’t using that one, it can be a bit surprising to find out that the flow is different. Ashkahn and Graham talk all about the reason for flow meters and how to troubleshoot problems that may cause a loss of flow. 

Floating with Intention – DSP 205

Not every float is going to be pure bliss. Sometimes the anxiety doesn’t go away. Sometimes that back pain is still there. Are there ways to float with intention to help control the outcome of a float? 

Graham and Ashkahn share their thoughts on techniques intended on getting the most out of your float and things that may work, as well as the perils of trying to control how your float goes. 

Latest Blog Posts

Handling Tough Decisions…

Handling Tough Decisions…

I’ve written the introduction to the conference program for four years in a row, and each year I like to share it on this blog. For those of you who didn’t make it out for the 2015 Float Conference, here are a few of my thoughts on the work that float center owners do, and the questions they may face in running a float tank center.

How to Drain and Fill a Float Tank

How to Drain and Fill a Float Tank

There are roughly 850 pounds of epsom salt and 200 gallons of waters in an average sized float tank (approximately 8 feet long and 4 feet wide). It takes hard work (and a few tips I’m about to share) to get a tank ready for floating.

The Whys and Hows of Email Marketing

The Whys and Hows of Email Marketing

A trending strategy when a small business goes to market is that social media marketing becomes their main focal point. On the surface, social media marketing is easy to get started with, the costs can be nil, and most people are already using it for personal use. The...

How to Deal with a Power Outage in your Float Center

How to Deal with a Power Outage in your Float Center

Power Outages = Unplanned Sensory Deprivation It only took a day since the publishing of my last blog post before I would have to put my knowledge of unconventional ways of waking up floaters to the test. The incident did not involve “sinkers”  those individuals who...