Not everyone is a social media wizard, but fortunately for Social Media Week, Derek is here to answer all the questions the float industry might have, from the obvious to the obscure.

In this episode, Derek, Graham, and Ashkahn discuss what it means to have good social media engagement. The effect of things like Facebook likes, reacts to posts, and how to cultivate those. 

Certain areas are prone to particular natural events. Some more terrifying for float centers than others. Lightning storms come to mind. Because water is conductive and the last thing you want in your float tanks are electrocuted customers.

So, is it a bad idea to float during lightning storms or does it even matter? Graham and Ashkahn weigh in with a heavy dose of skepticism and repeated calls to consult with a professional electrician before making any big decisions. 

One of the biggest decisions you have to make for your float center is what tank to choose. This is what your business is based around. So how do you go about making this decision? A lot of newer float center owners want to know what the “Best Tank” is. The reality is that there isn’t some clear front runner in float tank quality. Every tank has it’s strengths and weaknesses. It really depends on what you’re looking for and what you want to spend. 
Graham and Ashkahn share what they think are the most important things to consider when choosing your float tank. 

Often times banks will want your building plans to approve your business loan, but you can’t purchase a building before the loan is approved. Sometimes health departments will want to know which tanks you’ll get before they’ll approve your business which can also hold up your bank loan. It feels like a Catch-22 and has definitely infuriated plenty of float center owners just starting out. 

Graham and Ashkahn lay out the confusing battle you’ll have to take on to get your business started and the ways in which you can get approved, plus the silver linings these extra hoops can offer you.

Humidity can be a subtle, difficult, and persistent challenge for a lot of float centers. Aside from just the massive amount of humidity that a float tank can create, showers also generate a lot of humidity. This can be a challenge for your construction, your soundproofing, and your floater’s comfort. 

Fortunately, everyone has to deal with this issue, so there’s a lot of tips out there. Unfortunately, there isn’t an exact science on the best humidity for float rooms as of yet. Graham and Ashkahn unmuddle this quandary a bit before muddling it back up again.