Something in the world of floating have you stumped?
Show Highlights
Summer may be coming to a close but we’ve still got Tank Topics to help you beat the heat.
This collection focuses on managing employees, so we share everything from what to look for when hiring, what orientation looks like, and how we at Float On have structured our management hierarchy. Also… Ashkahn likes socks, so send him some.
Show Resources
Recent Podcast Episodes
Our Top 10 Marketing Book Suggestions! – DSP 255
Alright, this is a dense episode. Ashkahn is busy planning the Float Conference still, so Derek and Graham nerd out on marketing books (and blogs, and podcasts) to give the industry some of their top recommendations for marketing books that might be helpful for the float industry (or anyone, really).
Check the resource in this episode for links to all their recommendations!
What About Instagram? – DSP 254
Facebook gets a lot of attention on this podcast when it comes to talking about marketing on social media, but what about Instagram? It seems to be getting more and more popular, are Instagram ads just as good as Facebook then? Why or why not?
Derek tackles this question with Graham in tow and explains the nuances of the different platforms and why you’d post on one and not the other, despite that they are both owned by the same company.
Should I Change the Name of the Float Center I Bought? – DSP 253
Is it a good idea to change the name of a float center after buying it from someone else? As the industry gets older, more and more people are going to have to answer this question.
Branding is definitely part of the equity of a business and you purchase everything that comes with it. But can you put a price on being happy with your business and making it feel like your own?
Derek and Graham tackle these questions while Ashkahn is away for the Conference.
What’s a Marketing Funnel? – DSP 252
Graham and Derek break down the ins and outs of what, exactly, a marketing funnel is and how to develop one when speaking to banks and investors.
If this is something you don’t understand, you’re not alone! Graham consistently explains how a marketing funnel works in the Apprenticeship every year to a bewildered class. Don’t be afraid to take notes and ask questions.
How to Make Great Videos for Social Media – DSP 251
Derek and Graham talk about video content, and how to use it effectively on social media. There’s a lot of wisdom in keeping videos short and to the point, but they also recommend keeping them low tech (unless you can go really high tech).
Derek also issues a challenge for every float center listening, by September, everyone should go out and film a testimonial video and post it on social media. If you do, let Derek know by sharing it with the Float Tank Solutions facebook page.
Latest Blog Posts
The Float Tour Blog – Issue #16
We finally took this trip international! Explaining Float Tour to the border guards was a little bit of a challenge (especially through the language barrier), but – after some creative hand gestures and finding synonyms for “sensory” and “deprivation” – we made it through.
The Float Tour Blog – Issue #15
New York is where it’s at, and it’s arguably the busiest place on the planet. People here live fast-paced lives and rarely – if ever – have time to slow the fuck down and enjoy themselves.
Just like Jersey, people here also see skepticism as a point of pride, and take it to an even greater extreme. All of this makes New York a sort of “proving grounds” for floating: if it can make it in New York, it can make it anywhere.
The Float Tour Blog – Issue #14
The Garden State houses probably the highest concentration of float tanks on the East Coast. Jersey is a gateway to the major metropolitan areas nearby: New York City, Philadelphia, and Washington D.C.
This convenience has made Jersey the suburban hub for every major industry on the East Coast for generations, giving it the highest population density of any state in the U.S. This is fantastic for the float industry; if there’s one statistic that correlates with successful float centers, it’s population density.
The Float Tour Blog – Issue #13
Passing through Virginia and Maryland, we thought that if all serving politicians, lobbyists, Supreme Court justices, and the President of the United States of America floated on a regular basis, it’d be easy to imagine that the world would be a better place.
