Something in the world of floating have you stumped?
Show Highlights
Summer may be coming to a close but we’ve still got Tank Topics to help you beat the heat.
This collection focuses on managing employees, so we share everything from what to look for when hiring, what orientation looks like, and how we at Float On have structured our management hierarchy. Also… Ashkahn likes socks, so send him some.
Show Resources
Recent Podcast Episodes
How to Build Community Relationships from Home – DSP 240
Building community relationships when you’re already working 12 hour days at your float center can seem impossible. How do you make those connections when you’re busy during business hours?
Derek and Graham tackle this problem and focus on it from personal experience. When Float On was just starting up, Graham was always running around, but still found time to grab a tea with local wellness professionals in his down time just to chat and hang out. Derek also points out that there’s plenty of social media tools that you can use between transitions when you have a couple minutes.
Tips on Website Copywriting – DSP 239
In another jam packed marketing episode, Derek and Graham get into the nitty gritty of how to write out all the content you need on your website.
They dive in and explain the importance of layout, how to keep things succinct, and some really great resources for copywriting, A/B testing, and general marketing knowledge.
What’s the Best Way to do Referral Programs? – DSP 238
Derek and Graham talk about the many tactics they’ve tried at Float On with developing referral programs. They’ve tried many things with varying success, from affiliates to endorsements to discount codes. All with varying success. The favorite tactic at Float On, of course, is giving away free floats and developing relationships with others in the community.
Are Chatbots a Good Idea? – DSP 237
Graham and Derek break down the benefits of chatbots. They discuss the usefulness of popular marketing tools like these and what place they have in brick and mortar businesses like float centers. They might be marginally useful, but there are almost definitely better things to focus on if a float center is having difficulty with marketing.
Should I Copy Marketing Ideas? – DSP 236
There’s so many inspiring and creative float centers out there, many of who keep coming up with ingenious new ways to get the word out for their centers.
What’s the protocol for borrowing marketing ideas like this? How does proximity factor into it?
Graham and Derek break down the nuances of marketing strategies and where to pull from and what to avoid. It’s all about etiquette.
Latest Blog Posts
The Float Tour Blog – Issue #6
San Diego, Palm Desert, and Landers California wrap up our visit of Float Tank Centers in California. We were fortunate to visit old friends, make some new ones, and even go to Float Camp!
The Float Tour Blog – Issue #5
As you may have read in Issue #4 of The Float Tour Blog, we began diving into the Los Angeles area float centers and visited the current largest float center around as well as the freshly opened second location of a long time float center owner.
There were so many to cover that we decided to split this into two blogs. In this issue, we round out our L.A. journey as we begin to head further south toward San Diego.
The Float Tour Blog – Issue #4
Los Angeles is a major hub for almost every industry in the world in one way or another. Building on the foundations of Hollywood and their harbor, it’s the 2nd largest city in the United States.
Given its population density, it’s large enough to support almost any industry, which for a burgeoning niche like float tanks is especially beneficial. Also, if you’ve ever experienced rush hour traffic on the I-405, you’ll know this city deserves to float.
The Float Tour Blog – Issue #3
Our travels brought the weary Minnie Winnie (our Winnebago, who we call the Minister Winchester for long), to beautiful San Francisco. The culture of floating is much more embedded in this city than many others.
There are nearly a dozen centers in the Bay Area, each one with its own personality and its own path to success. It certainly helps that Steph Curry uses a float center in San Francisco, even making a video endorsement of floating at the Reboot Float Spa which has generated a huge amount of public exposure for the local and even international industry.
In fact, let’s start there.
