Not every float is going to be pure bliss. Sometimes the anxiety doesn’t go away. Sometimes that back pain is still there. Are there ways to float with intention to help control the outcome of a float? 

Graham and Ashkahn share their thoughts on techniques intended on getting the most out of your float and things that may work, as well as the perils of trying to control how your float goes. 

Writing a business plan can often feel like you’re throwing hard work into the void. If you’re not getting a bank loan, who’s going to see it? What’s the point of it if all the numbers are going to be different?

Graham and Ashkahn break down their experiences of starting Float On without a business plan and how useful it was writing one later, as well as how they’ve used that business plan to help dozens of other centers get funding and open their doors. 

Some float centers include a restriction in their wavers stating that people can’t or shouldn’t float during their menstrual cycles. Is there a valid reason for this?

Graham and Ashkahn clear up the confusion around this situation and why float centers started doing this and what every center should know about policies like this.

Let’s say you’ve got a discount going on and you’re counting on your email mailing list to get some traction. How many times should you email? A lot? A little? Well, the answer depends on who you ask and your own business philosophy.

Ashkahn and Graham share Float On’s philosophy on reaching out to mailing lists and how they reached those conclusions.

Dynamic pricing AKA changing prices based on demand or availability, is a pretty common tactic in certain industries. Airlines do it with tickets. Restaurants and bars do it with “happy hour” to get people to come in during slow times.

Graham and Ashkahn weigh in on this practice as it pertains to the float industry and, if you are going to do it, how to do it right so you get the most bang for your buck without confusing your customers.