Not every float center owner wants to be tethered to working their shop for the rest of their lives. In fact, even some that enjoy that work immensely can be doing their business a disservice by focusing on day-to-day operations as opposed to dedicating their time to marketing or expansion. 

So how do float center owners get out of the shop? How many managers (Or Taco Supremes as they’re called at Float On) does it take to effectively replace the shop owner at a business.  Ashkahn and Graham have successfully implemented a system at Float On that allows them to be much more hands off on the business than when they first opened and they share how got to that point and how their business structure has evolved.  

Do float centers in the hip part of town do better than ones on the outskirts? Graham and Ashkahn are well versed on this in that Float On is in a fairly hip part of Portland.

The guys break down some of the benefits of being one of the “cool” businesses in town as well as some of the serious drawbacks. Naturally, things like foot traffic aren’t as important. Almost no one walks into a float center and hops in a tank off the street. So there are fringe benefits to it, like awareness, but if you decide on going to a different part of town, then you’re not automatically doing a disservice to your brand. 

You have to change out your float tank water eventually. Is it a good idea to give your float tank a vinegar cleanse when you do? is that effective? Is it too much work for the results? Are there better solutions to keep your tank clean and fresh?

Graham and Ashkahn discuss while providing assurances like “either you’re not crazy or we’re all crazy”, so that’s nice.

Graham and Ashkahn share stories about their most challenging floats. Everything from extreme physical discomfort to literally staying in too long. 

They also share stories of floats from friends and customers that they’ve accumulated over the years and discuss the value of experiencing these difficult moments in the tank and how you might approach them when one occurs at your center. 

It happens every once in a while, a tv show or a movie will feature a float tank and the entire industry gets a jolt as if to say “we made it to the big time!” 

But not all float tank cameos are created equal, so which one does it the best? What is the best representation of floating in media? Graham and Ashkahn go through the list of everything from Altered States to Stranger Things to find out what it is.