Sometimes it’s difficult to differentiate the claims of scientific benefit of floating from those that are just anecdotal. The idea that floating causing greater theta brainwave activity is one of those things that sounds right, but what does the data say? And how can everyone else find out?

Fortunately, Graham and Ashkahn have done the legwork and even talked to the researchers who do this kind of stuff. They break down exactly how true the Theta claim is and what, if any, real research corroborates it. 

Naturally, most float centers want to be available for anyone who needs it, but there are practical limitations that they may not know about with certain conditions. Is there any risk or issue to having someone with cancer float in a float center? Do they need special instruction or care? Are float centers opening themselves up to liability by providing them floats?
Ashkahn and Graham answer a few of these questions, but the most important thing to remember is to consult the patient’s doctor. Leave the medical advice to the professionals. 

Being strapped for cash isn’t a fun situation to be in. With an operating business, you have options, fortunately. 

Graham and Ashkahn brainstorm some ideas for quick cash and some they’ve even used at Float On when a surprise expense has come up. It’s worth noting that to get money in the short term, you’re likely sacrificing something in the long term. 

Obviously float center construction is expensive, in no small part due to the soundproofing in each of your rooms. The last thing you want to do is screw it up by making a simple mistake when installing your float tanks. 

Graham and Ashkahn delve into everything you need to consider during installation to not screw up your soundproofing, including what additional materials to purchase and how to ideally set up your float rooms. 

It’s no secret Graham and Ashkahn love to read, often about business methodology and philosophy. In this episode, they provide a list of the books they would consider to be their biggest influences that helped shape their own business philosophies and methods, along with what exactly about each of these titles is so interesting and engaging.