As franchises become more common in the float industry, it’s natural for people to start wondering what the benefits and drawbacks are to opening one of them as opposed to simply starting your own center. 

Graham and Ashkahn delve into the nuanced differences between each approach, which both have very tangible benefits and drawbacks and whether or not it’s a good idea definitely depends on what kind of business a person wants to run. 

Sometimes… floaters get out early. That’s just what they do. But how often should that be happening? And how early? Well… it certainly depends on the length of your floats. If it is happening a lot and you run hour long floats, maybe there’s a common issue that people aren’t telling you. This is where those soft skills come in really handy. It doesn’t hurt to ask, but it also might not be anything to worry about.

Graham and Ashkahn share their experiences with this and what they see as regular floater behavior and what might be a little suspicious, along with some tips to suss out exactly what’s going on if you think it’s happening too frequently.

Being open constantly does come with its challenges, even for float centers. What do you do when the rest of the world goes to sleep but you’re still operating? Doesn’t it get dangerous? What sort of precautions do you have to make to protect your business and your employees. 

Graham and Ashkahn discuss security for Float On for the twilight hours when things can go wrong as well as some of the general challenges of running a 24 hour business. 

When dealing with the carefully constructed micro-environment of a float tank, any tiny addition can really throw off the appearance or chemistry (just ask anyone who’s had to deal with their water turning orange or green!). The types of soaps you use in your float rooms, along with shampoos, conditioners, and lotions can and will enter your tanks, so it’s important to consider what impact they’re going to have.

Graham and Ashkahn walk through troubleshooting water chemistry problems for this question, to help solve a particular issue. 

This is a challenging issue for any service based industry. The world still operates on a 9-to-5 schedule, often Mondays through Fridays, finding people with the availability to zen out in those hours can be a challenge, but Graham and Ashkahn have been there and have some insights to the experience. They share what they do at Float On to counter this and when to accept the margins where you’re just not getting people in to float.