Something in the world of floating have you stumped?
Show Highlights
In the second of our Tank Topics episodes, we take a look at what starting a business looks like and how starting a float center is the same as any other business, and how it’s wildly different.
For all those pie in the sky moments where you want to start a business but you don’t know where to start in starting a business. Start here.
Show Resources
Recent Podcast Episodes
Tips on Website Copywriting – DSP 239
In another jam packed marketing episode, Derek and Graham get into the nitty gritty of how to write out all the content you need on your website.
They dive in and explain the importance of layout, how to keep things succinct, and some really great resources for copywriting, A/B testing, and general marketing knowledge.
What’s the Best Way to do Referral Programs? – DSP 238
Derek and Graham talk about the many tactics they’ve tried at Float On with developing referral programs. They’ve tried many things with varying success, from affiliates to endorsements to discount codes. All with varying success. The favorite tactic at Float On, of course, is giving away free floats and developing relationships with others in the community.
Are Chatbots a Good Idea? – DSP 237
Graham and Derek break down the benefits of chatbots. They discuss the usefulness of popular marketing tools like these and what place they have in brick and mortar businesses like float centers. They might be marginally useful, but there are almost definitely better things to focus on if a float center is having difficulty with marketing.
Should I Copy Marketing Ideas? – DSP 236
There’s so many inspiring and creative float centers out there, many of who keep coming up with ingenious new ways to get the word out for their centers.
What’s the protocol for borrowing marketing ideas like this? How does proximity factor into it?
Graham and Derek break down the nuances of marketing strategies and where to pull from and what to avoid. It’s all about etiquette.
Getting Salty with Speakers: James Nestor – DSP 235
James Nestor, a science-adventure journalist with a focus on reporting about humans relationship to water. He is speaking at the Conference this year and Ashkahn took the time to ask him about some of the research John Lilly did on dolphin communication back in the day. He shares cool stories about Lilly’s work at that time as well as the impacts it’s had throughout the scientific community since.
Latest Blog Posts
The Float Tour Blog – Issue #7
As we move further into the desert lands of America, we find that while the temperatures outside are downright unbearable, people seem to fall in love with the warm salty sensation that is float therapy.
The Float Tour Blog – Issue #6
San Diego, Palm Desert, and Landers California wrap up our visit of Float Tank Centers in California. We were fortunate to visit old friends, make some new ones, and even go to Float Camp!
The Float Tour Blog – Issue #5
As you may have read in Issue #4 of The Float Tour Blog, we began diving into the Los Angeles area float centers and visited the current largest float center around as well as the freshly opened second location of a long time float center owner.
There were so many to cover that we decided to split this into two blogs. In this issue, we round out our L.A. journey as we begin to head further south toward San Diego.
The Float Tour Blog – Issue #4
Los Angeles is a major hub for almost every industry in the world in one way or another. Building on the foundations of Hollywood and their harbor, it’s the 2nd largest city in the United States.
Given its population density, it’s large enough to support almost any industry, which for a burgeoning niche like float tanks is especially beneficial. Also, if you’ve ever experienced rush hour traffic on the I-405, you’ll know this city deserves to float.
