To all the fans of our Daily Solutions Podcast, we have heard your request for more of our podcast, but without all of that boring float information. With that in mind, we’re excited to announce that we are releasing all of the intros (and only the intros) in a pay-what-you-want anthology!
For those of you who are reading this but somehow don’t know about the Daily Solutions Podcast, let me provide a brief recap of the project.
In 2017, Graham and Ashkahn decided to start up a podcast where they answered questions from the float community every day for a year. Although it was an already ambitious task, the gods of whimsy demanded even more of them, and they decided to create a unique intro jingle for each episode.
This task might surely have terrified another audio engineer, but not Jordan Lamp, who simply laughed and said, “Yeah. Let’s do it.”
And so the project began.
From getting sound effects for horse races, to making the hosts sound like robots, to crafting songs from literally any genre of music, to humoring our outlandish demands with only minor grumblings of malcontentedness – Jordan is in many ways the unsung hero of the Daily Solutions Podcast.
Which is why we’re dedicating all the proceeds that people donate from this anthology to him. Every dollar spent will go directly to helping him improve his studio and support career as a musician.
So please go and revisit or discover these songs, ballads, skits, and stories. They’re (almost) all amazing, they’re free to stream, and if you do decide to download them, your donations are going to a great home.
To entice you a little further, here’s a few of our favorites right here. One of these is even my personal ringtone, so I listen to it nearly every day (a recommended use for any of our tracks).
And, of course, let’s not forget the Mr. Epsom saga
These are just a handful. Again, there are literally hundreds. Please, go check them out, find the ones you like, and share your favorites with us!
Thank you for listening. This project has been an absolute joy for us and it’s wonderful to know that you’ve all enjoyed it as well.
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Are Google Ads Important – DSP 241
When looking at online marketing, Google Ads seem like an obvious choice, but are as relevant for Float Centers as they are for other businesses? The most useful thing these ads do is boost search result placement, but if the ads are to boost the ranking of a float center that is the only center in town, it’s not going to affect search results much.
Derek and Graham dissect the platform and really focus in on the uses (or lack thereof) of Google Ads for float centers and provide tools and tips for online marketing and how to make it as effective as possible.
How to Build Community Relationships from Home – DSP 240
Building community relationships when you’re already working 12 hour days at your float center can seem impossible. How do you make those connections when you’re busy during business hours?
Derek and Graham tackle this problem and focus on it from personal experience. When Float On was just starting up, Graham was always running around, but still found time to grab a tea with local wellness professionals in his down time just to chat and hang out. Derek also points out that there’s plenty of social media tools that you can use between transitions when you have a couple minutes.
Tips on Website Copywriting – DSP 239
In another jam packed marketing episode, Derek and Graham get into the nitty gritty of how to write out all the content you need on your website.
They dive in and explain the importance of layout, how to keep things succinct, and some really great resources for copywriting, A/B testing, and general marketing knowledge.
What’s the Best Way to do Referral Programs? – DSP 238
Derek and Graham talk about the many tactics they’ve tried at Float On with developing referral programs. They’ve tried many things with varying success, from affiliates to endorsements to discount codes. All with varying success. The favorite tactic at Float On, of course, is giving away free floats and developing relationships with others in the community.
Are Chatbots a Good Idea? – DSP 237
Graham and Derek break down the benefits of chatbots. They discuss the usefulness of popular marketing tools like these and what place they have in brick and mortar businesses like float centers. They might be marginally useful, but there are almost definitely better things to focus on if a float center is having difficulty with marketing.
Should I Copy Marketing Ideas? – DSP 236
There’s so many inspiring and creative float centers out there, many of who keep coming up with ingenious new ways to get the word out for their centers.
What’s the protocol for borrowing marketing ideas like this? How does proximity factor into it?
Graham and Derek break down the nuances of marketing strategies and where to pull from and what to avoid. It’s all about etiquette.
Getting Salty with Speakers: James Nestor – DSP 235
James Nestor, a science-adventure journalist with a focus on reporting about humans relationship to water. He is speaking at the Conference this year and Ashkahn took the time to ask him about some of the research John Lilly did on dolphin communication back in the day. He shares cool stories about Lilly’s work at that time as well as the impacts it’s had throughout the scientific community since.
Talking About the Float Conference! – DSP 234
Today is the last day to buy discounted tickets for the Float Conference!
Today, Graham and Ashkahn talk all about everything they’re excited to see at the Conference this year, everything from the Bus Tour, to the Speakers that are coming (some returning, some coming for the first time), the Bus Tour, The Marketing Forum, other Friday activities, the awesome after parties, and did Graham mention the Bus Tour yet?
It’s Float On’s last year hosting the Conference, and it’s gonna be excellent. See you there!
Getting Salty with Speakers: Gloria Morris – DSP 233
Gloria Morris is a rockstar in her own right, having immediately hit the ground running with Float Sixty out in Chicago. It’s been amazing watching her influence grow throughout the float industry as she helps others consult with marketing as well as help behind the scenes in float projects like her work on the Art of the Float Podcast.
She recently opened up a second location in Schererville, Indiana, basically a suburb of Chicago. Ashkahn takes the time on this episode to ask her about the challenges running a center in a suburban area compared to an urban one and some of the important business lessons she’s learned throughout the experience.
How Do you get Customer Testimonials? – DSP 232
Customer testimonials can have a huge impact on a float center’s marketing. It adds a sense of legitimacy for any small business, after all, who wouldn’t want to hear stories from other who have tried out a service.
Derek and Graham hash out the benefits of having testimonials. Where to get them, third party sites as opposed to personally sourced testimonials, and the different forms that customer experiences can take.
