We’re just past halfway through the entry period for the 2020 Start-a-Center Giveaway, and so excited by the response thus far!
It’s amazing that we get to help one winner make their dreams come true and we’re so excited to help make that happen. There are tons of great ideas among the entries, and some passionate people who are itching to get their float plans started — we already know it’s going to be incredibly difficult to decide on a winner this year.
There’s still over a week remaining to register and enter the Giveaway if you haven’t yet! Registration closes on the 29th, and the last day to enter is January 31st!
Since it’s coming up so soon, we thought we’d take a moment to let you know a bit more about all of the generous sponsors contributing to this year’s grand prize.
We couldn’t have made the Giveaway as amazing as it was this year without each and every one of these float industry allies, and we thank them whole-heartedly for their contribution!
Leveraging their intimate understanding of the float industry, along with their years of more traditional marketing experience, Maximum Floats is able to create marketing campaigns and strategies that help your float center connect with a larger customer base — without having to depend on Groupon or other outside assistance.
Partnered with nearly 70 float centers already, Maximum Floats offers marketing consulting and direct marketing management, and have generously agreed to offer $4000 worth of their services to the winner of the Start-a-Center Giveaway to help ensure their center has a strong marketing foundation right out of the gate.
For more information, and a FREE case study for float center owners, check out their site, Maximum Floats.
The Float Conference and Workshop
Join us at the world’s largest event celebrating floatation therapy and the float industry!
To be held in late 2020, the 9th Annual Float Conference is sure to be filled with more fascinating presentations from leading experts on all things floaty.
Attending the events offers the perfect opportunity to learn more about all the fascinating floaty things in the world as well as meet the community, which is what will keep you coming back year after year. It’s been said many times, but the Conference feels more like a homecoming than a business event.
Check out the Float Conference site to sign up for updates on the 2020 events — and we hope to see you there!
The winner of the Giveaway will receive 2 tickets to the Conference events themselves, as well as 2 tickets to the Start-a-Center Workshop hosted before the events.
Helmbot (formerly Float Helm)
Appointment scheduling, point-of-sale, customer and staff management, marketing automation, and so much more — the Helmbot is almost an entire suite of software in one, offering your business a complete back-end management system.
The winner of the Giveaway will receive 6 months of free Helmbot access once they’re ready to book. In addition, the winner is also welcome to access the software before then at no cost, allowing them to familiarize themselves and their team with the software leading up to launch.
For anyone and everyone, the Helm offers free in-depth tours of the software if you might be interested in learning more.
Creating and managing any business means signing up for near constant responsibility, and with an industry as particular as floating, you’re likely to be one of the few people around who can effectively manage things…which means things are ripe to fall apart if you ever need some time away.
Designed to solve the problem of float center owner burnout, Theta State Agency offers management for your business from experienced and dedicated float center operation experts whenever you might need a vacation, or if any emergencies arise.
Theta State Agency is offering a 4 day Float Center Sitting Package to the winner of the Giveaway, to be arranged whenever they need a much deserved break.
The brainchild of longtime Float Tank Solutions friend, and passionate floatation enthusiast, Bryan Gray, we’re excited to see this project launch.
Float Halo offers a headrest designed specifically for floatation tanks. Allowing the head to rest in a more supine position, the Float Halo is designed to increase your customer’s comfort while floating, by preventing pain and tension from affecting their floats.
The winner of the Giveaway will be offered an initial supply of 10 Float Halos to stock in their float rooms.
Iron Lion Soap has been offering high quality soap products since 2008, handcrafted from time-tested, 100% plant based ingredients. They have offered an initial supply of both their Organic Body Wash and Organic Castille Soap to the Giveaway winner.
Check out the Iron Lion Soap online store to view their full product line.
The Float Tank Cure by Shane Stott
One of the most well known modern publications on floatation, The Float Tank Cure covers author Shane Stott’s personal journey and research into the world of floating, and offers the reader a fascinating insight into what floatation therapy can do for an individual.
The Giveaway winner will receive 10 copies to stock in their center’s library or retail in their shop.
Coincidence Control Publishing
The publishing arm of Float On’s floaty endeavors, Coincidence Control aims to offer high-quality prints of the works of Dr. John C. Lilly, and serves as distributor for the several other float book projects run through Float On over the years. The winner of the Giveaway will receive a copy of each of the currently available prints, all of which are perfect additions to any float center’s library.
What Happens When the Media Doesn’t Give a Shit
Float tanks have been getting a lot of media love recently, which is unsurprising given how beneficial people seem to find them, and how crazy they sound when you’re explaining them for the first time. Most of the press has been very positive, and coverage like the Nightline piece still bring a giant smile to my face whenever I watch them.
Media Reporters and EditorsUnfortunately, not everyone has taken the time to do the appropriate level of research into floating before writing about it.
Permits: Planning for your Planning Department
Construction permits differ from state to state, and even from county to county. Keep in mind that everywhere has its own quirks, and, more than likely, it’s own unexpected fees that can cost several thousand additional dollars…
#WhyWeFloat – An Industry Wide Social Media Campaign
One of the best ways to tell someone the benefits of floating is through stories and testimonials from others who have floated. To make gathering these powerful stories even easier, join the industry wide social media campaign called #WhyWeFloat.
What Time of Year Is Ideal to Open Your Float Center?
Like most businesses, a float center will experience seasonal slumps. Be sure you’re planning to open your center at a peak time of the year. Find out the pros and cons of opening a float tank center during different times of the year.
What Happens When You Give Out 700 Free Floats?
We’re all about giving out free float sessions as a marketing strategy. However, when you give out 700 floats, there can be some concerns. Find out what happens when we set out to make Float On one of “The Top Things to do When Visiting Portland.”
Wanted… Blog Topics!
We’ve written on a large number of topics about opening / running a float tank center… BUT we want to make sure your questions are getting answered. Use this form to send us blog topics to write about.
Building a Float Business Through Blogger Outreach
Floating is great for a vast diversity of people, but it is really great for travelers. Hours sitting on a cramped plane, surrounded by stimulation, going through the dreaded airport processes, disrupted bio-clock rhythms… the list can go on. All of these things can easily be mitigated by the float experience, wiping away the tensions of travel, and leaving people energized and refreshed for the next adventure!
Handling Tough Decisions…
I’ve written the introduction to the conference program for four years in a row, and each year I like to share it on this blog. For those of you who didn’t make it out for the 2015 Float Conference, here are a few of my thoughts on the work that float center owners do, and the questions they may face in running a float tank center.
How to Drain and Fill a Float Tank
There are roughly 850 pounds of epsom salt and 200 gallons of waters in an average sized float tank (approximately 8 feet long and 4 feet wide). It takes hard work (and a few tips I’m about to share) to get a tank ready for floating.
The Whys and Hows of Email Marketing
A trending strategy when a small business goes to market is that social media marketing becomes their main focal point. On the surface, social media marketing is easy to get started with, the costs can be nil, and most people are already using it for personal use. The...
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