Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

About 15% of people have tinnitus, at least in the United States. It’s one of the most common medical conditions in the country, but most people don’t think about how to accommodate it. Many people who have it don’t even notice it unless they’re in total silence, which adds a particular challenge to float centers.

Graham and Ashkahn talk about their experiences in floating people with tinnitus and how to approach the situation when and if a float becomes problematic.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Today’s questions is, “is it possible to float with tinnitus? I’m worried that the silence would be deafening.”

So for those of you who don’t know what tinnitus is, I guess let’s start there.

Ashkahn: Yeah let’s start there.

Graham: So it’s just the constant ringing in the ears that pretty much never goes away.

Ashkahn: And you know, I’ve talked to people with tinnitus and I’ve offered someone with pretty serious tinnitus our free float to try it out before, so we have kind of accounts from a handful of different people, possibly with different levels of severity to their tinnitus.

Graham: Yes. I guess that’s also worth mentioning is, people just have a wide range of how much ringing they have in their ears from, you know, something that they can maybe only hear in the background if they’re in a place like a float tank where usually there’s just enough ambient noise that it’s unnoticeable, to really extreme, where it’s actually affecting their ability to hear other things going on and is constantly a force in their life they need to deal with.

Ashkahn: And I feel like whether the floating experience is enjoyable for them or not, I guess I think depends a little bit on the kind of severity of your tinnitus, because at least with the person I was talking to before, he was at the point where he had to listen to white noise in headphones to go to sleep at night. Like the tinnitus was enough to just keep him up by itself, just during a normal night’s sleep. And he did not have the most enjoyable float experience. Like he said it was super distracting, he was just in there with it, he couldn’t really get away from it. Like it was, the float could not kind of overcome the tinnitus that he was having.

Graham: Yup, and we have at least three of our team at Float On who have tinnitus as well, kind of in different ranges. One of whom also needs static to go to sleep, and my girlfriend Katheryn has tinnitus and it’s sort of different reports that we’ve heard from different people. Everything from, it’s still very present and it doesn’t go away, and they hear the ringing, but it doesn’t distract them. You know, that it’s no more distracting than every day, to yeah, they actually need to play some static sometimes in the float tank, or need to have music in the float tank to not have to listen to that ringing. But there are ways around it even with that extreme kind of version if you have a tank that you can pipe music into.

Ashkahn: Mm-hmm.

Graham: And one of the more interesting ones I guess is, for Kathryn it ranged anywhere from, I wasn’t a problem and felt very much like day to day distracting, so it was fine for hopping in a float, to actually being distracting. So even within the same person some floats can be good with the tinnitus and some floats can be more challenging, which is interesting.

Ashkahn: Yeah I think it really just … I don’t know, maybe like some days are good and some days are bad even, float tanks aside.

Graham: Yep so here’s the deal. Here’s the deal. If you’re floating someone with tinnitus, let them know that … I mean I would say just be very vocal when they get out about whether or not it was a good float for them or not, and just say there’s been mixed reports. And especially if they get out and you’re not planning on playing some kind of noise or music in there, be sure if they didn’t have a good time, I mean first of all offer them a free float to come try it again and just say, “Hey you might want to try it with some white noise or some music in the background during your float and see if that helps.”

Ashkahn: Yeah or offer to give them their money back if they don’t like it. To me it’s one of those things. It’s like, “Yeah I don’t really know how it’s going to be for you, but if you don’t like it I’ll give you your money back.” That’s what I would say.

Graham: Yeah, yeah. So definitely on the customer service side, it’s very manageable. And I don’t think that tinnitus is any reason to turn anyone away. And because I’m selfishly curious about getting more data, I think you should actively actually try to pursue them and let them know that it’s a little bit of a test and you just want to see how it goes.

Ashkahn: Yeah and I’d be curious of the difference between someone floating with or without the white noise in there. Hopefully the white noise, just like it would if they’re trying to go to sleep or something, would be enough to counteract it.

Graham: Yeah just turn on a pump in a neighboring room you know. That’s all I got.

Ashkahn: Yeah I think that’s it, so yeah let us … have them try it out, tell us how it goes.

Graham: Yeah shoot us an email.

Ashkahn: Mixed reports is I guess the answer for this.

Graham: Yeah. Yeah and if you have your own questions, go to floattanksolutions.com/podcast and shoot them along. Studies have actually shown that it does not matter if you suffer from tinnitus for submitting questions to our website. It’s equally satisfying for everybody.

Recent Podcast Episodes

Our Top 10 Marketing Book Suggestions! – DSP 255

Alright, this is a dense episode. Ashkahn is busy planning the Float Conference still, so Derek and Graham nerd out on marketing books (and blogs, and podcasts) to give the industry some of their top recommendations for marketing books that might be helpful for the float industry (or anyone, really).

Check the resource in this episode for links to all their recommendations!

What About Instagram? – DSP 254

Facebook gets a lot of attention on this podcast when it comes to talking about marketing on social media, but what about Instagram? It seems to be getting more and more popular, are Instagram ads just as good as Facebook then? Why or why not?

Derek tackles this question with Graham in tow and explains the nuances of the different platforms and why you’d post on one and not the other, despite that they are both owned by the same company. 

Should I Change the Name of the Float Center I Bought? – DSP 253

Is it a good idea to change the name of a float center after buying it from someone else? As the industry gets older, more and more people are going to have to answer this question.

Branding is definitely part of the equity of a business and you purchase everything that comes with it. But can you put a price on being happy with your business and making it feel like your own? 

Derek and Graham tackle these questions while Ashkahn is away for the Conference. 

What’s a Marketing Funnel? – DSP 252

Graham and Derek break down the ins and outs of what, exactly, a marketing funnel is and how to develop one when speaking to banks and investors.

If this is something you don’t understand, you’re not alone! Graham consistently explains how a marketing funnel works in the Apprenticeship every year to a bewildered class. Don’t be afraid to take notes and ask questions. 

How to Make Great Videos for Social Media – DSP 251

Derek and Graham talk about video content, and how to use it effectively on social media. There’s a lot of wisdom in keeping videos short and to the point, but they also recommend keeping them low tech (unless you can go really high tech). 

Derek also issues a challenge for every float center listening, by September, everyone should go out and film a testimonial video and post it on social media. If you do, let Derek know by sharing it with the Float Tank Solutions facebook page.

Latest Blog Posts

2016 Float Conference Program Introduction

2016 Float Conference Program Introduction

It’s been my pleasure to write the introduction to the conference program for five years in a row, and each year I enjoy posting it up on this blog for everyone who didn’t make it out. I hope to see you all in 2017! – Graham

The Float Tour Blog – Issue #16

The Float Tour Blog – Issue #16

We finally took this trip international! Explaining Float Tour to the border guards was a little bit of a challenge (especially through the language barrier), but – after some creative hand gestures and finding synonyms for “sensory” and “deprivation” – we made it through.

The Float Tour Blog – Issue #15

The Float Tour Blog – Issue #15

New York is where it’s at, and it’s arguably the busiest place on the planet. People here live fast-paced lives and rarely – if ever – have time to slow the fuck down and enjoy themselves.

Just like Jersey, people here also see skepticism as a point of pride, and take it to an even greater extreme. All of this makes New York a sort of “proving grounds” for floating: if it can make it in New York, it can make it anywhere.

The Float Tour Blog – Issue #14

The Float Tour Blog – Issue #14

The Garden State houses probably the highest concentration of float tanks on the East Coast. Jersey is a gateway to the major metropolitan areas nearby: New York City, Philadelphia, and Washington D.C.

This convenience has made Jersey the suburban hub for every major industry on the East Coast for generations, giving it the highest population density of any state in the U.S. This is fantastic for the float industry; if there’s one statistic that correlates with successful float centers, it’s population density.