Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

Float centers require a lot of upfront capital to get started up, and because of that it can feel like float centers should operate like big business, or perhaps bigger businesses than they actually are. Some centers may consider, at some point, having their employees sign non-compete clauses to prevent them from sharing trade secrets with competitors. Graham and Ashkahn have been at this for a while and express their opinions as to why this probably isn’t the most practical approach for your float center.

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Graham: Today’s question, “What’s your opinion on non-competes being mandatory for your employees?”

Ashkahn: Is that a thing? People at float centers or …

Graham: Well it’s a business thing. I don’t know if it’s necessarily a float center thing.

It’s the idea of non-competes is if you stop working at this float center, you can’t just go share all of their float secrets with the float center across town-

Ashkahn: Yeah.

Graham: … when you get hired on, you know.

Ashkahn: Yeah, I guess I feel like maybe people have a bigger concern over right now, because float centers are so new in some areas.

Graham: Right,  if you’re a barista at a coffee shop-

Ashkahn: Right, right.

Graham: … You don’t sign a non-compete saying you’re not gonna work at any coffee shops for a year if you get fired from this one, you know?

Ashkahn: And I guess that’s kinda how I’m thinking about it. To me it feels a little bit silly, because it feels more like the barista in the coffee shop example. Like, if you sign non-competes when you’re a high level consultant or working for some sort of real technical something or another, you know, when you could actually … You have some sort of proprietary information, that will allow you to go start … or you have a group of … a relationship with a bunch of customers or your clients or something, that you can take with you to theoretically start your own firm, whatever sort of business, right? Those are the areas are I feel like that non-competes have some significance, but non-competes just for like your employee or staff, like working in a shop feels …

Graham: A little extreme?

Ashkahn: It feels a little extreme to me, I guess.

Graham: So here’s … I’ve noticed that there’s a tendency, this is getting a little beyond the scope of this question specifically. But getting into running a business, especially something that costs as much money as a float tank center and you spend as much time setting up beforehand. I think there’s this instinct to try to act like a big business or try to do things like you’ve seen bigger businesses do and I’m not sure that’s the right way to kinda approach a lot of the decisions that have to be made at a float tank center level. So you hear about things, like non-competes or even when you’re talking to other people about your idea of setting up a float tank center, having them sign a non disclosure or something like that in order for them to kinda hear your float tank center in so-and-so city pitch. I don’t know, I don’t think that those are as necessary. Like Ashkahn was saying, these things are important for bigger businesses, because they’re trying to go public or they have investors, they actually have to take-

Ashkahn: Like bigger positions in a much more significant …

Graham: So yeah, maybe if you’re talking about a manager of your franchise. Like you have a float franchise and you’re hiring on-

Ashkahn: Kinda like your business partner you’re trying to bring on or something. That’s the scale I would start considering this is … I just feel like if you were to hire someone on off Craigslist for, you know, 12 bucks an hour and have them sign a non-compete thing, it’d be a little silly.

Graham: Also, our industry is so open in sharing anyway. It’s not like the float center across town is relying on the information from someone who worked at your float center. They can just kinda go on Float Collective and get information about a bunch of float centers open and a bunch of proprietary information. And it’s never really kinda been in the spirit of float tanks, I think to have a really tight control on that.

Ashkahn: I mean if you even consider the proprietary information that we’re talking about here. Because they’re not gonna randomly take all your customers with them to go open another float center.

Graham: Nor are they probably gonna open another float center themselves, I mean that’s a really long humongous process-

Ashkahn: That’s unlikely to begin with. So, what we’re talking about is you protecting yourself from someone opening up another float center where they already have construction knowledge and sanitation knowledge, I guess those are the most kinda technical things that they’d be taking with them. And if they were to open another float center, wouldn’t you want them to have construction knowledge and sanitation knowledge? It’s gonna be worse if another float center is next to you doing a horrible job running floats, and nothing is soundproof, and the sanitation’s all gross. So I gotta know, I don’t know, I guess I don’t know exactly what you’re protecting, other than just trying to stop someone who might be interested in opening a float center from opening one near you. But I don’t know, it just feels like such a slim situation.

Graham: Yeah, so there’s our opinion, don’t protect yourself at all, just kinda pull people on willy nilly.

Ashkahn: Yeah, that’s fine.

Graham: And honestly, I just think putting it in the context of, if someone’s working another retail job, they’re working at Macy’s and are you gonna have them sign a non-compete for not working at other retail places? Or anything like that. I don’t think that at that level, when you’re the one behind the counter checking people in that a non-compete is really appropriate.

Ashkahn: Yeah.

Graham: And this comes from … We’ve had lots of employees leave our center and eventually find jobs at other float centers, sometimes nearby, either because they’re moving for school or whatever the reason. I mean, some we’ve fired and they’ve gotten jobs at other float tank centers and that’s still been fine, we’ve never seen any problems arise from it. So this is something we’ve actively been through and coming out the other side totally unscathed. I can say I’ve never felt the need for a non-compete.

Ashkahn: Yeah, I would agree with that.

Graham: So for further questions, go to floattanksolutions.com/podcast and send them our way.

Recent Podcast Episodes

Common Float Tank Issues – DSP 295

Graham and Ashkahn give the skinny on the foibles one my encounter when purchasing a float tank. These aren’t specific to any one manufacturer, but they are useful things to look out for when shopping around for a tank. 

What is Float On’s North Star Metric? – DSP 294

Graham and Ashkahn talk about the guiding principles and metrics that dictate how they run Float On and what they measure for success. While they don’t have any float center secrets, they do provide some useful advice in how to look at numbers, when to pay attention to them, and perhaps more importantly, when to ignore them. 

What Can you Say About Float Centers Closing? – DSP 293

It happens every once in a while that a center you knew closes down and it can seem like a dark omen for the rest of the industry. The reality is that these are individual circumstances that are brought about not because of a major trend as much as just life events coming up. 

Graham and Ashkahn share their take on other float centers closing and what they know about it and how frequently they think it’s occurring. 

How to Build a Green Float Center – DSP 292

Graham and Ashkahn talk about the options available for sustainable options when building a float center, or more accurately, the lack thereof. Unfortunately, the materials necessary to make a float room saltproof and waterproof tend to be very unfriendly for the environment.

The guys break down the specific options available and what to consider when adding green technology to your own center. 

How We Financed Float On – DSP 291

Graham and Ashkahn are asked about how they financed Float On. 

As the guys explain how they started, they go along slight detours to talk about all the mistakes they made along the way and how they’re unsure that Float On could even start today like it did back in 2010. They then go on to explain the pros and cons of the extreme bootstrapping they did to make Float On happen. 

Latest Blog Posts

The Heart of Floating – Guest Post by Kevin McCulloch

The Heart of Floating – Guest Post by Kevin McCulloch

“When we commit to The Heart of Floating, we form relationships and communities. We share experiences, we connect, we learn, we teach. We care.”

In this guest post, Kevin McCulloch, owner of Float St. Louis and organizer of the Rise: Float Community Gathering, explores the heart of floating and it’s power and potential to connect, heal, and grow individuals, relationships, and communities.

The Most Ambitious Float On Project Yet

The Most Ambitious Float On Project Yet

We have a new endeavor that we’ve been working on in private for awhile now, and we think that it’s going to make a big splash in our salty little industry. After many years of testing behind closed doors, we’re finally ready to take the plunge and release our secret project to you, the floatation community.

You might want to sit down for this one….

The Start-a-Center Giveaway Returns!

The Start-a-Center Giveaway Returns!

Everyone knows that, when it comes to gifts, it’s much more fun to give than to receive. With this year’s Start-a-Center Giveaway, however, I’m not so sure anymore. With over $13,000 in Float Tank Solutions products going to one lucky duck (plus $4,000 worth of goodies from other float industry homies), we humbly suggest that we may have finally tipped the scales in favor of the recipient.

If you’re Charlie, this Giveaway is the Golden Ticket, which I guess makes the Construction Package a Wonka bar and the Ninja Fans are the Fizzy Lifting Drink. So, what do you have to do for a chance at all the Everlasting Gobstoppers?

It’s been three years since our last Giveaway, and we thought that it was long overdue for another one. So, what’s the dealio? The Giveaway is a chance to give a big ol’ boost to a deserving Float-Center-To-Be. This time around, we’re taking things to a whole new level, with over three times the value of products and services being given away. To you. For free.

Dear Everyone: Please reconsider building your own tanks

Dear Everyone: Please reconsider building your own tanks

Look, we get it. Really. Float tanks are expensive – especially for what can seem, from the outside, like a glorified bathtub with spa parts attached. It doesn’t take long to go from, “Why is this so expensive?” to “I’ll bet I could save money by making my own tank!” After you start mulling it over, you get excited. You could be offering something no one else does right now… because it’d be your own creation! How hard can it possibly be?

As experts in only thinking about half of the consequences of our actions (at best), we’d like to say, “Incredibly hard, actually!”