What IS a float tank, anyway?
If you’re first approaching the idea of a business in the float industry, the best place to get started is to understand what a float tank is, how they work, and what initial concerns there are with offering floating from a business standpoint. So, we wanted to share this article adapted from our About Float Tanks Primer, a free introductory resource we have available that covers the basics of the float industry.
If you’re wanting more information after reading through what we’ve shared here, you can download the full About Float Tanks Primer here for free, and learn more about the history of the industry, and the research into how floating benefits our bodies and minds.
So…what is a float tank, anyway? Let’s kick things off with a simple dictionary definition:
Float Tank
(a.k.a. Flotation Tank, Float Room/Pod/Spa/Chamber, Isolation Tank, Sensory Deprivation Tank, Flotation REST, Flotation Therapy)
A tub that contains a saturated solution of Epsom salt, provides a light and sound reduced environment, and is kept at skin temperature. This environment allows a person to float effortlessly without external stimuli. They are used for many purposes, including meditation, consciousness exploration, relaxation, and physical therapy.
Simple enough, right? Now keep reading for a deeper dive into that definition, and how & why float tanks can be such a benefit to those who use them.
Introductions to a Salty Practice
Float tanks are like a perfect bathtub. They vary in size, but the typical tank is 8 feet long and 5 feet wide, roughly the dimensions of a queen-size mattress. Air is allowed to freely flow in and out, and the door never locks or latches.
Reduced Gravity
Float tanks hold about a foot of water, which is saturated with roughly 1000 lbs. of Epsom salt. This creates a solution with a density comparable to the dead sea, allowing a person to float on the surface about half-in and half-out of the solution.
Neutral Temperature
The temperature of the solution is kept at approximately 93-95°F / 34-35°C, the average external temperature of the human body. This is a temperature known as skin-receptor neutral, meaning the user loses track of where their skin ends and the solution begins.
Light and Sound Reduced
The tanks and the rooms around them are insulated against sound and, when you turn off the light, completely dark.
So What?
The inside of a float tank is an environment unlike any other found on Earth. In its purest form, it is detached/divorced from light, sound, temperature, and the perception of gravity. Devices like these were initially built in the 1950’s to help scientists understand the nature of consciousness. Researchers were initially worried that depriving the brain of all sensation could cause serious trauma, but the reality couldn’t be further from the truth.
Much like the inadvertent discovery of penicillin, the favorable effects caused by these “sensory deprivation tanks” were a total surprise. Instead of fear and anxiety in isolation, most people experienced deep relaxation, with physical and mental benefits that continue well beyond the flotation experience.
Studies on flotation have been overwhelmingly positive, and more benefits are still being uncovered through modern research. It’s a practice that bridges spirituality and physical wellness, consciousness and therapy. More people float for the first time every day as the practice shifts ever further into the mainstream.
Types of Float Tanks
The chambers used for flotation vary in many ways, with a host of different descriptors and features associated with them. The most common in the industry today are “tanks”, “pods”, “cabins”, and “rooms.” There aren’t hard and fast rules on the definitions, and the names are used interchangeably throughout the industry depending on preference (in this guide, for example, “float tank” is treated as a universal term). However, here is a rough breakdown on what people mean when using the common nomenclatures:
Tanks frequently have a boxy design and a hatch-style door.
Rooms are typically completely open and often constructed into the building itself.
Pods are usually egg-shaped and have a clamshell or half-clamshell style door.
Cabins are commonly taller, enclosed systems that allow entry fully upright.
Some units come with internal liners while others have tubs made with fiberglass or other non-porous materials.
Float tanks, regardless of style, vary in size, with some large enough for dual occupancy (or “couples”) floating.
All of them have a heating system for the water and either active ventilation (with a fan) or passive ventilation (with convection currents).
Most – not all – come with lights and internal sound systems for comfort and to gently notify users when their session has ended.
If you’re wanting more information on specific brands and models of float tank, consider downloading the Float Tank Comparison Guide, another free resource we offer which offers a side-by-side comparison environment for the major brands and models of float tank out there.
Basics for Float Business Owners
Building a commercial float center isn’t as simple as throwing float tanks into rooms and charging admission. There’s a lot of specialized construction required to offer a good float (such as soundproofing, lightproofing, and temperature control), and the hyper-salinity of the float tank water is so caustic that, over time, it erodes many common building materials. If a float center isn’t carefully designed, it can require expensive repairs for water & salt damage, as well as costly upgrades to bring the construction back up to adequate levels.
Water & Epsom Salt Damage
When the magnesium sulfate solution (a.k.a Epsom salt) comes in contact with common building materials (such as concrete or wood), it can create a chemical reaction that rapidly breaks down otherwise resilient structures. With materials that are even slightly porous, it allows for the salt solution to seep in and destroy the materials from the inside out, causing further damage.
As a result, float centers need to be designed with non-porous materials for the floors and walls that are more regularly found in laboratory or industrial settings). This kind of salt- and waterproofing is essential, but with an appropriate buildout, issues with salt and water damage are negligible.
Light & Sound Proofing
Contrary to what you might think, the vast majority of float tanks are not manufactured to be soundproof or lightproof, and instead require float businesses to invest in these features for their room design.
Soundproofing, especially, can be an expensive endeavor involving complicated construction and high-end products. As a result, proper waterproofing is even more important, since it will prevent damage to these costly materials.
Lightproofing is a fairly simple process; however, if care is not taken there can be light bleeds that are noticeable in an otherwise completely dark environment, such as inside a float tank.
25-30% salt by volume
Most float tanks require roughly 1000 lbs of Epsom salt (magnesium sulfate) to be effective. Operators use hydrometers to measure and calculate the specific gravity, which is typically kept at 1.25-1.30, allowing anyone to float on the surface of the water.
At 94°F (34.3° C), a magnesium sulfate solution reaches its saturation point not far above a specific gravity of 1.3. This means that any more salt will refuse to dissolve into the solution and will instead gather in clumps at the bottom or float in crystalline form on the surface. For comparison, the ocean is 1.03 specific gravity, making float tanks roughly 30% denser than ocean water.
Common Customer Concerns
Is the water clean?
Floating has been around commercially for over 40 years, and as of 2016 there are over 1,000,000 floats run every year in North America. Even with such a large sample size, there has never been a reported case of illness linked to float tank use.
Commercial float tanks use a rigorous water treatment and filtration process, typically employing either UV+H2O2, UV+ozone, or chlorine/bromine. Float centers have procedures for cleaning float rooms, as well as doing regular maintenance on the equipment. As for the tanks themselves, float systems either drain, filter, and refill the salt solution or recirculate the volume of the solution 3-5 times between users.
The salt itself also makes the solution a hostile environment for most micro-organisms, and studies have shown that common pathogens don’t seem to thrive in the solution, with many naturally lowering over time.
In addition, users don’t interact with the solution as they would with the water in a pool or hot tub. As a result, floating itself is a very low-risk activity: there is a very predictable bather load, people shower before and after each float, children don’t normally use float tanks, and, perhaps most importantly, users don’t swallow the solution, eliminating a very large source of aquatic health risk.
For more detailed advice on keeping your float tank solution clean and sanitary, such as testing equipment, procedures, and advice, check out our FREE Intro to Float Water Treatment video series, or read through this blog article: Testing and Maintaining Float Tank Water Quality
I’m scared of small spaces…
A major reservation first time float tank users have is claustrophobia. Many people are worried that they may experience a fear of float tanks since they are an enclosed space.
The simple fact, though, is that users have complete control of their environment, including the lights and how much the door is open. This means that despite floating in a relatively small space, it doesn’t trigger the anxiety of claustrophobia. In fact, even diagnosed claustrophobics with debilitating symptoms have been able to float in single occupancy tanks without any fear.
I couldn’t do nothing for so long!
One of the most common responses from first time floaters is a disbelief at how quickly the time seemed to pass. Many people end up feeling that a 90 minute float only lasts for 30-45 minutes, or shorter.
Without sensory input, the brain loses track of its time keeping ability, something that otherwise feels like a constant. This happens to first time and veteran float tank users alike. Even after a few minutes in a sensory reduced environment, it can be difficult to tell how much time has passed.
Time dilation is actually fairly common in everyday life, like when waiting in line at the bank, reading a book, or during REM sleep. Given that similar brain centers activate during flotation, it’s not unexpected that a strong sense of timelessness is associated with floating.
Next Steps for Researching the Float Industry
If you’re wanting to learn more about the industry, and what it takes to start a float business or add floating to your existing wellness practice, then you’ve come to the right place.
Check out out selection of free resources, which offer our best bundles of information on the float industry, covering important preliminary topics such costs, timelines, regulatory concerns, and much more.
We also have an extensive blog archive and podcast library which address particular topics and concerns, do a search for any keywords and you’ll likely find an article or three offering some valuable insights.
If you have any specific questions or might want to chat a bit about your plans, don’t hesitate to reach out! We’re here to help (and happy to do so anytime!) – you can reach us anytime at info@floattanksolutions.com.
Will Hard Water Affect a Float Tank? – DSP 165
Hard water is something that comes from having too many minerals in your water source. It can cause a lot of problems with plumbing if it’s too hard, and most buildings will have resources for dealing with this to help avoid calcium buildup in pipes and along tubs or pools. As for how it interacts with a float tank, specifically, it seems like the larger issue is going to be how it impacts the rest of your building.
Graham and Ashkahn break down what they know about how hard water affects float tanks and the differences you’re going to have to look out for if you’re using well water over municipal water sources.
Announcing #FloatForMAPS
#FloatForMAPS is a float industry-wide gift card campaign that will take place this July.
Not only will the #FloatForMAPS campaign generate extra funds for PTSD research, it will also bring in new customers during notoriously slower summer months for float centers.
Participating centers will donate 15% of their #FloatForMAPS Gift Cards to MAPS.org to support the exciting Phase 3 trials of MDMA assisted psychotherapy for PTSD.
Learn more on how you can sign up your float center for the #FloatForMAPS campaign.
How do you Know What to Delegate and When? – DSP 164
The eternal small business challenge. You can’t be everywhere at once, but how do you decide what to delegate and to whom? Unfortunately, there’s not an easy solution, but there are some philosophies behind how you run your business and operate that may be helpful to review.
If you’re reaching this wall and you’re not sure what to do, think about how your work is laid out and what is required of you. Some things are naturally going to be more repetitive and have more built in redundancy. That’s a good place to start looking for delegating responsibility, but it doesn’t have to end there. It all just takes time.
Graham and Ashkahn get into the Float On way and how it’s come about that they’re the owners, but don’t run the shop and are no longer making the major decisions in running it as a business. Worth a listen even if you’ve never even seen a float center before.
Float Room Construction Costs Specifics – DSP 163
In this episode, Graham and Ashkahn succinctly breakdown the cost of float room construction. The average float room cost per the industry survey is $75,000 per room. How much of that is float tank cost and how much is construction? There are some variables to consider based on geography and types of tanks, but the guys lay out the average and clarify some of the numbers we’ve released previously.
How to Delicately Handle Difficult Customers – DSP 162
Sometimes there’s just that one customer. The “Problem Child” customer that you don’t like having to deal with. The one who totally know is definitely (probably) making things up to try and get a free float. And they’re such a nuisance! What can you do about that? Obviously you don’t want them getting vengeful if you tell them to kick rocks and spread lies about you.
How do you handle that situation? Well, Graham and Ashkahn lay out some nice ground rules for how they handle people and it comes down to setting clear boundaries that at least appear rigid on the outset. Then, if those boundaries are crossed, the reactions you have are totally expected.
What’s the Difference Between a Residential and Commercial Float Tank? – DSP 161
Ashkahn and Graham break down the differences between float tanks designed for home use in comparison to ones intended for a commercial setting. Depending on how it’s intended to be used can drastically affect the construction of the tank. Most home use tanks, for example, aren’t made of fiberglass, because those large, rigid structures are difficult to move by yourself or just with one other person. Likewise, the filtration demands for a home use tank are a lot different.
Listen in and check out all the differences and which tanks are more intended for use at home as opposed to commercial use.
Do Floaters really Go into a “Theta State”? – DSP 160
Sometimes it’s difficult to differentiate the claims of scientific benefit of floating from those that are just anecdotal. The idea that floating causing greater theta brainwave activity is one of those things that sounds right, but what does the data say? And how can everyone else find out?
Fortunately, Graham and Ashkahn have done the legwork and even talked to the researchers who do this kind of stuff. They break down exactly how true the Theta claim is and what, if any, real research corroborates it.
Can People Undergoing Chemotherapy Float? – DSP 159
Naturally, most float centers want to be available for anyone who needs it, but there are practical limitations that they may not know about with certain conditions. Is there any risk or issue to having someone with cancer float in a float center? Do they need special instruction or care? Are float centers opening themselves up to liability by providing them floats?
Ashkahn and Graham answer a few of these questions, but the most important thing to remember is to consult the patient’s doctor. Leave the medical advice to the professionals.
Quick ways to get cash now for your business – DSP 158
Being strapped for cash isn’t a fun situation to be in. With an operating business, you have options, fortunately.
Graham and Ashkahn brainstorm some ideas for quick cash and some they’ve even used at Float On when a surprise expense has come up. It’s worth noting that to get money in the short term, you’re likely sacrificing something in the long term.
The Daily Solutions Podcast – Our Top 5 Episodes from April
April was quite a month for the float industry, not only did the Rise Float Gathering take place in St. Louis, but we also convinced several people that drop bears were real! If you didn’t check out the live blog feed from Rise where we covered the events in detail, I...