What IS a float tank, anyway?
If you’re first approaching the idea of a business in the float industry, the best place to get started is to understand what a float tank is, how they work, and what initial concerns there are with offering floating from a business standpoint. So, we wanted to share this article adapted from our About Float Tanks Primer, a free introductory resource we have available that covers the basics of the float industry.
If you’re wanting more information after reading through what we’ve shared here, you can download the full About Float Tanks Primer here for free, and learn more about the history of the industry, and the research into how floating benefits our bodies and minds.
So…what is a float tank, anyway? Let’s kick things off with a simple dictionary definition:
Float Tank
(a.k.a. Flotation Tank, Float Room/Pod/Spa/Chamber, Isolation Tank, Sensory Deprivation Tank, Flotation REST, Flotation Therapy)
A tub that contains a saturated solution of Epsom salt, provides a light and sound reduced environment, and is kept at skin temperature. This environment allows a person to float effortlessly without external stimuli. They are used for many purposes, including meditation, consciousness exploration, relaxation, and physical therapy.
Simple enough, right? Now keep reading for a deeper dive into that definition, and how & why float tanks can be such a benefit to those who use them.
Introductions to a Salty Practice
Float tanks are like a perfect bathtub. They vary in size, but the typical tank is 8 feet long and 5 feet wide, roughly the dimensions of a queen-size mattress. Air is allowed to freely flow in and out, and the door never locks or latches.
Reduced Gravity
Float tanks hold about a foot of water, which is saturated with roughly 1000 lbs. of Epsom salt. This creates a solution with a density comparable to the dead sea, allowing a person to float on the surface about half-in and half-out of the solution.
Neutral Temperature
The temperature of the solution is kept at approximately 93-95°F / 34-35°C, the average external temperature of the human body. This is a temperature known as skin-receptor neutral, meaning the user loses track of where their skin ends and the solution begins.
Light and Sound Reduced
The tanks and the rooms around them are insulated against sound and, when you turn off the light, completely dark.
So What?
The inside of a float tank is an environment unlike any other found on Earth. In its purest form, it is detached/divorced from light, sound, temperature, and the perception of gravity. Devices like these were initially built in the 1950’s to help scientists understand the nature of consciousness. Researchers were initially worried that depriving the brain of all sensation could cause serious trauma, but the reality couldn’t be further from the truth.
Much like the inadvertent discovery of penicillin, the favorable effects caused by these “sensory deprivation tanks” were a total surprise. Instead of fear and anxiety in isolation, most people experienced deep relaxation, with physical and mental benefits that continue well beyond the flotation experience.
Studies on flotation have been overwhelmingly positive, and more benefits are still being uncovered through modern research. It’s a practice that bridges spirituality and physical wellness, consciousness and therapy. More people float for the first time every day as the practice shifts ever further into the mainstream.
Types of Float Tanks
The chambers used for flotation vary in many ways, with a host of different descriptors and features associated with them. The most common in the industry today are “tanks”, “pods”, “cabins”, and “rooms.” There aren’t hard and fast rules on the definitions, and the names are used interchangeably throughout the industry depending on preference (in this guide, for example, “float tank” is treated as a universal term). However, here is a rough breakdown on what people mean when using the common nomenclatures:
Tanks frequently have a boxy design and a hatch-style door.
Rooms are typically completely open and often constructed into the building itself.
Pods are usually egg-shaped and have a clamshell or half-clamshell style door.
Cabins are commonly taller, enclosed systems that allow entry fully upright.
Some units come with internal liners while others have tubs made with fiberglass or other non-porous materials.
Float tanks, regardless of style, vary in size, with some large enough for dual occupancy (or “couples”) floating.
All of them have a heating system for the water and either active ventilation (with a fan) or passive ventilation (with convection currents).
Most – not all – come with lights and internal sound systems for comfort and to gently notify users when their session has ended.
If you’re wanting more information on specific brands and models of float tank, consider downloading the Float Tank Comparison Guide, another free resource we offer which offers a side-by-side comparison environment for the major brands and models of float tank out there.
Basics for Float Business Owners
Building a commercial float center isn’t as simple as throwing float tanks into rooms and charging admission. There’s a lot of specialized construction required to offer a good float (such as soundproofing, lightproofing, and temperature control), and the hyper-salinity of the float tank water is so caustic that, over time, it erodes many common building materials. If a float center isn’t carefully designed, it can require expensive repairs for water & salt damage, as well as costly upgrades to bring the construction back up to adequate levels.
Water & Epsom Salt Damage
When the magnesium sulfate solution (a.k.a Epsom salt) comes in contact with common building materials (such as concrete or wood), it can create a chemical reaction that rapidly breaks down otherwise resilient structures. With materials that are even slightly porous, it allows for the salt solution to seep in and destroy the materials from the inside out, causing further damage.
As a result, float centers need to be designed with non-porous materials for the floors and walls that are more regularly found in laboratory or industrial settings). This kind of salt- and waterproofing is essential, but with an appropriate buildout, issues with salt and water damage are negligible.
Light & Sound Proofing
Contrary to what you might think, the vast majority of float tanks are not manufactured to be soundproof or lightproof, and instead require float businesses to invest in these features for their room design.
Soundproofing, especially, can be an expensive endeavor involving complicated construction and high-end products. As a result, proper waterproofing is even more important, since it will prevent damage to these costly materials.
Lightproofing is a fairly simple process; however, if care is not taken there can be light bleeds that are noticeable in an otherwise completely dark environment, such as inside a float tank.
25-30% salt by volume
Most float tanks require roughly 1000 lbs of Epsom salt (magnesium sulfate) to be effective. Operators use hydrometers to measure and calculate the specific gravity, which is typically kept at 1.25-1.30, allowing anyone to float on the surface of the water.
At 94°F (34.3° C), a magnesium sulfate solution reaches its saturation point not far above a specific gravity of 1.3. This means that any more salt will refuse to dissolve into the solution and will instead gather in clumps at the bottom or float in crystalline form on the surface. For comparison, the ocean is 1.03 specific gravity, making float tanks roughly 30% denser than ocean water.
Common Customer Concerns
Is the water clean?
Floating has been around commercially for over 40 years, and as of 2016 there are over 1,000,000 floats run every year in North America. Even with such a large sample size, there has never been a reported case of illness linked to float tank use.
Commercial float tanks use a rigorous water treatment and filtration process, typically employing either UV+H2O2, UV+ozone, or chlorine/bromine. Float centers have procedures for cleaning float rooms, as well as doing regular maintenance on the equipment. As for the tanks themselves, float systems either drain, filter, and refill the salt solution or recirculate the volume of the solution 3-5 times between users.
The salt itself also makes the solution a hostile environment for most micro-organisms, and studies have shown that common pathogens don’t seem to thrive in the solution, with many naturally lowering over time.
In addition, users don’t interact with the solution as they would with the water in a pool or hot tub. As a result, floating itself is a very low-risk activity: there is a very predictable bather load, people shower before and after each float, children don’t normally use float tanks, and, perhaps most importantly, users don’t swallow the solution, eliminating a very large source of aquatic health risk.
For more detailed advice on keeping your float tank solution clean and sanitary, such as testing equipment, procedures, and advice, check out our FREE Intro to Float Water Treatment video series, or read through this blog article: Testing and Maintaining Float Tank Water Quality
I’m scared of small spaces…
A major reservation first time float tank users have is claustrophobia. Many people are worried that they may experience a fear of float tanks since they are an enclosed space.
The simple fact, though, is that users have complete control of their environment, including the lights and how much the door is open. This means that despite floating in a relatively small space, it doesn’t trigger the anxiety of claustrophobia. In fact, even diagnosed claustrophobics with debilitating symptoms have been able to float in single occupancy tanks without any fear.
I couldn’t do nothing for so long!
One of the most common responses from first time floaters is a disbelief at how quickly the time seemed to pass. Many people end up feeling that a 90 minute float only lasts for 30-45 minutes, or shorter.
Without sensory input, the brain loses track of its time keeping ability, something that otherwise feels like a constant. This happens to first time and veteran float tank users alike. Even after a few minutes in a sensory reduced environment, it can be difficult to tell how much time has passed.
Time dilation is actually fairly common in everyday life, like when waiting in line at the bank, reading a book, or during REM sleep. Given that similar brain centers activate during flotation, it’s not unexpected that a strong sense of timelessness is associated with floating.
Next Steps for Researching the Float Industry
If you’re wanting to learn more about the industry, and what it takes to start a float business or add floating to your existing wellness practice, then you’ve come to the right place.
Check out out selection of free resources, which offer our best bundles of information on the float industry, covering important preliminary topics such costs, timelines, regulatory concerns, and much more.
We also have an extensive blog archive and podcast library which address particular topics and concerns, do a search for any keywords and you’ll likely find an article or three offering some valuable insights.
If you have any specific questions or might want to chat a bit about your plans, don’t hesitate to reach out! We’re here to help (and happy to do so anytime!) – you can reach us anytime at info@floattanksolutions.com.
Addressing customer misinformation – DSP 82
Every float center owner has to deal with customers who get, maybe, a little overenthusiastic about the float experience. What is the best way to deal with customers who say things that are just patently false about the benefits of floating? Do you just let it slide? Do you correct them and potentially offend your customer? It’s not their fault, they’re just excited. It doesn’t seem right to punish them.
This is definitely a tightrope walk type of conversation and it can have an impact on your customers and your reputation as a business, as well as the whole industry. As stewards of the tank, Graham and Ashkahn offer their advice on how best to have this difficult conversation and offer some resources to help with it as well.
Our Report on the Chinese Float Conference – DSP 81
Ashkahn went to China and brought another one of the owners of Float On along, Jake. The two of them share their experiences of visiting the Chinese Float Conference this year and learning about all of the developments in the Chinese float industry, which seems to have exploded in just the last couple of years.
Handling Common Client Concerns: Claustrophobia – DSP 80
This is something pretty much every float center deals with on a regular basis. The first objection that a lot of people will say when they first hear about floating is “Oh, I’m too claustrophobic for that”. Which… feels like getting shut down straight out of the gate.
Graham and Ashkahn, as seasoned float center owners, have heard this all too often and are not only familiar with it, but have some excellent ideas as to why this is the first major objection people throw out there as well as good ways to combat this concern.
Pros/Cons of having Business Partners – DSP 79
Graham and Ashkahn talk from their (admittedly very biased) perspectives on the merits and flaws of getting involved with a business partner for a float center. Most of the things they talk about are just universal truths for starting any startup. Realistically, it’s going to have a major impact on your workload, your decision making, your investments, and even your free time.
It’s worked out well for these two, but the reality is that sometimes having a business partner is a lot like being married. How do you find the right person? How do you handle disagreements? It can be one of the most daunting, and rewarding decisions to make when starting up.
The Relationship Between the MAHC and Float Tanks
The MAHC stands for the Model Aquatic Health Code. This is a document put out by the Centers for Disease Control that is a set of guidelines for recreational water sanitation and operations.
The MAHC is what is called a “model code,” which means it is not a regulation in and of itself. Instead, the CDC puts out the MAHC as a document which they consider to be a really nice set of code language for recreational water facilities (mostly pools and spas). The MAHC includes everything from the process of getting permits…
A list of our favorite podcasts – DSP 78
Sure, this is a great podcast, but it’s over after ten minutes in the day. What other podcasts are out there for you to get your fix once the high of listening to Graham and Ashkahn wears off? Fortunately, Graham and Ashkahn have solved this problem too!
So this episode is all about other podcasts. This one isn’t the only one in the industry, and there’s tons of other podcasts that are great for any startup, so they talk about some of their favorites as well. Graham also throws out some philosophy podcasts for those who want to flex their mental muscles too.
Check out the resources on this episode for some great suggestions!
How much Epsom salt do you keep on hand? – DSP 77
Obviously float centers need a lot of salt. The average float tank requires roughly a thousand pounds of salt to maintain a specific gravity high enough to be functional. What about after you get your tanks filled and ready to go, how much do you need to have on hand just for maintaining that level? Fortunately, Graham and Ashkahn have a good rule of thumb for how they run Float On to use as a metric, as well as some good simple tips to keep in mind about storage in your float centers.
Where to cut corners in opening a float tank center – DSP 76
Opening a float center is a huge expense. There are several major investments that can seem daunting being on the outside looking in. Where to you skimp? The float tanks themselves are definitely a huge part of that, but getting everything right for construction seems even more daunting possibly. It’s a natural inclination to save money and it can definitely seem like there has to be a corner to cut somewhere to bring that bottom line down a little bit more. You want to do it correctly though, it doesn’t really seem worth it if it’s going to end up costing you more money down the line to fix or replace whatever it is you have now.
Doing Float Center Construction Yourself – DSP 75
Construction and buildout are likely going to be some of the largest expenses for any float center. Possibly even more than the float tanks themselves in some situations. Most float center owners aren’t millionaires, and when faced with these large expenditures, it can be difficult to decide what to cut to keep your costs down. Doing your own construction can be an effective way to go about that, but with so much technical work needed to go into building a float center, is that really the right thing to do?
Graham and Ashkahn lay down some knowledge on this, having both worked on a lot of their buildout themselves initially, as well as hired out workers for repairs and upgrades.
Is print/TV/radio advertising dead? – DSP 74
Marketing is a big gamble for any industry. You have to invest in a strategy on a platform and just hope that it pays off. It’s certainly one of the most essential investments for your business, but how do you know what will work and what won’t? This problem seems especially aggravated for float centers. Whatever marketing you do needs to tell people more than just that you exist, it also needs to explain what floating is and why people need it. How do you overcome these hurdles? And are traditional mediums even viable?