Something in the world of floating have you stumped?
Show Highlights
There’s a lot of options for floaty music out there. Some are free with a creative commons license, some are built into tanks by manufacturers, some float centers will use meditation tracks to pull people out of it, or self compose music on occasion.
How does Float On pick their post-float music? Ashkahn and Graham explain their thoughts on post-float music, why they maintain a minimalist approach, and explain the formation of Theta State Records.
Show Resources
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: Alright.
Ashkahn: Hey everybody welcome.
Graham: Hello another day another podcast.
Ashkahn: Yep that’s right. Everyday. My name is Ashkahn.
Graham: And I’m Graham.
Ashkahn: Alright.
Graham: And today’s question is-
Ashkahn: Off to a good start here.
Graham: “What kind of wake up music do you use or do you let each person choose?” It actually says “decide” but “choose” sounded better.
Ashkahn: It sounded more like a musical. It sounded more like the lyrics to a nice wake up song. Yeah we basically just play these podcasts intros for you.
Graham: That’s absolutely not what we do. But we have created music that we play inside our float tanks which is kind of cool. So we’ve had some different artist programs that we’ve run throughout the years and one of those programs was for musicians and they actually floated and during their time floating came up with kind of different compositions that they then recorded and we have a whole music publishing company as well. A label. That’s what they call it in the biz.
Ashkahn: Mus-labe
Graham: Yep. Thetastaterecords.com. If you go there you can stream all of our many tracks-
Ashkahn: And the program was-
Graham: A success.
Ashkahn: Yes, but it was also focused on this idea of making float music. We went into it with the musicians telling them that what we were hoping to inspire people to do is write music they thought would be nice to listen to at the end of a float.
Graham: Then commercially successful.
Ashkahn: And make us a bunch of money. So some of those songs I definitely would not play for people to bring them out of the tank.
Graham: But still, yeah.
Ashkahn: Some it would be a little intense.
Graham: Kind of like playing intros.
Ashkahn: But a good handful of them are really nice and that is since we started that program years ago what we’ve been using as the music to let people know that their floats are done.
Graham: And I kind of like it so we don’t play music leading into their floats.
Ashkahn: No.
Graham: At least by default or during their floats.
Ashkahn: No.
Graham: And really if someone wants that it takes a lot of arguing with us in order for them to get it like we can technically do it.
Ashkahn: We’re pretty hard headed about it. We’re just like you shouldn’t.
Graham: You shouldn’t want this. You should question.
Ashkahn: “You’re wrong for even thinking that. Get out of our shop!” Like it escalates pretty fast.
Graham: So, with music at the end of the, I guess the reason for that is and we don’t play music in the lobby or anything like that either. And it kind of feels like we’re throwing people into this really sensitive environment where they’re with themselves and they get to have a dialog with their own mind and body and kind of influencing that by queuing them with different music that’s played in the lobby or going into a tank, it just kind of feels wrong for leading into this solitary personal experience to us. And even for music coming out of the tank I’m still like, at the beginning before we had recorded kind of our own track with local musicians we had the same thought of “What are we supposed to play that’s bringing people out of this almost sacred float space that’s not going to influence it in someone? How do we play music that’s perfect for everyone?” You know?
Ashkahn: And we don’t know but.
Graham: But then.
Ashkahn: Here, one I know. I’m gonna make one argument that I think is a nice argument for playing music at the beginning of peoples’ floats, which is that a lot of people, when it’s their first time floating, I think get nervous that they won’t hear the music at the end. You know, that they’re sitting there in their float a little bit in the back of their head being like “Oh boy I shouldn’t miss this music” and it’s one thing to anchor you or kind of be something that’s on your mind or a little worrisome. And so I think there is something nice about hearing the music beforehand and hearing the volume and seeing that you’ll definitely, it’s very easy to hear, and stuff like that, that I think that gives people some amount of comfort if it’s their first time. Not quite stress out about perhaps missing it.
Graham: Yeah.
Ashkahn: Which still isn’t enough to make us do it. We still don’t play music beforehand but I do think that’s a legit argument.
Graham: If this didn’t come across you’re strictly in Float On opinion land when you’re going through all this stuff. We do things weird. We market differently than you do. We decide to play music differently than you do. Do a lot of very strange things. Put all of that through the float filter.
Ashkahn: Not the actual float filter.
Graham: I guess to get back to the actual question now about what kind of music we play at the end of our floats, playing anything to me kind of feels like a compromise to be honest. I’d really kind of rather have people be, if you could channel mental music that people had tie into their brain waves and they’re creating their own music to wake themselves up. In my mind that’s the ideal.
Ashkahn: Yeah. We don’t have the technology yet, but it’s going there.
Graham: Nor are we working on it actively so. But having people from the city that you’re in float in the same tanks that you’re floating in, and themselves compose music to be woken up from, from those tanks, feels almost like as close as we could get to kind of tailoring things to this float experience and hopefully ending up with something that I guess was both inoffensive to wake up to and also hopefully actually pleasant in complimenting the experience to a better degree than even just kind of downloading some of your own favorite music tracks or getting rights to play those to wake people up.
Ashkahn: Yeah and the other part of the question. Do we let people choose/decide is hard from an operational standpoint too. Some float tanks are different.
Graham: Yeah, depending on the tanks. We have a bunch of different styles.
Ashkahn: We have a bunch of different styles.
Graham: Some aggressive.
Ashkahn: Some music is loaded onto an SD card that’s in the controller box of the float tank.
Graham: Buried deep underground, in a control bunker.
Ashkahn: With lava all around it.
Graham: That one’s harder to get to.
Ashkahn: And then other ones make it a lot easier but it’s not always the easiest thing in the world to just casually let someone choose the music and especially to not have that same music be played for multiple but like everyone who you’re turning the music on for at the same time. You have to have kind of the right setup to even be able to really have that as an option. I don’t know. I guess it just seemed like a lot of effort and complexity for exactly what it was worth.
Graham: Yeah so different points we’ve had kind of different amounts that we can either play music in peoples’ tanks for them that’s their own music and that we can wake them up with it.
Ashkahn: We technically can now for like I think 4 of our 6 tanks?
Graham: Yeah, I think.
Ashkahn: We can do it.
Graham: I think 4 of the tanks.
Ashkahn: But it’s still even with the wires and everything it’s just infrequent enough that it kind of breaks our flow and so we don’t really do it or tell people about it that often.
Graham: Yeah, but we can and we have on request.
Ashkahn: Yeah.
Graham: In which we probably will in the future.
Ashkahn: Much more often is people requesting to listen to something during their float, like an experienced floater wanting to come in and hear whatever whale noises or something.
Graham: Yeah or an employee wanting to pull a tank prank on another employee playing death metal or something.
Ashkahn: I will say that I feel like we’re not the best at changing our music.
Graham: Yeah for sure. We could probably do a better job of switching up the track. I do wonder how much people actually care about that though. I know our employees sometimes complain about hearing the same music every time they go in but I almost feel like you have to be at that level of regularity to literally have it-
Ashkahn: Yeah you really gotta float quite often to I think even really notice or have a great sense of it.
Graham: I personally actually like being woken up by the same track every time. It just sort of concludes my own personal journey that I have a certain familiarity in feeling this.
Ashkahn: I kind of like hearing different, when I float at other peoples’ centers it’s always kind of exciting to hear some different song at the end.
Graham: Yeah it shakes me up man. Rattles me to my core.
Ashkahn: I had this idea way when we first started to have a progression of music that people would go through over the course of their first like 10 floats. Like everyone’s first float here is this ending song, and then their second float they hear this one, their third float they hear this one. I mean it was just unbelievably complicated to actually do something like that in reality but that was my vision going into opening Float On.
Graham: Just progressively more subliminal messaging about memberships mixed in you know. By like the fifth or sixth float you don’t really care, like you’re used to it and it’s also part of your ritual.
Ashkahn: Gift cards are a great thing around the holidays.
Graham: Yeah, so that’s our general approach. And honestly if you do want to hear some of the tracks that we use to wake people up go over to Theta State Records. Stream some of the stuff for free.
Ashkahn: Right. Dot com?
Graham: Yeah dot com. Yeah. Or just Google it. Google Theta State Records. Don’t go looking for like a local store in your area. We don’t have a brick and mortar in any town. Yeah there’s a lot of good tracks on there and it will give you an idea and if you want to use them to wake up your clients you’re very welcome to contact us and we’ll ship along a track to you or something.
Ashkahn: Yeah.
Graham: And I guess.
Ashkhan: That’s good. Yes. You guys have other questions you can go to floattanksolutions.com/podcast.
Graham: And they’ll go into the giant master list of questions that we get from all around the world.
Ashkahn: That’s very exciting.
Graham: Every single minute of every single day.
Ashkahn: An exciting list.
Graham: Talk to you tomorrow.
Ashkahn: Goodbye. See you later.
Recent Podcast Episodes
Using Ozone in Float Tanks – DSP 340
Ashkahn and Graham talk about Ozone in this episode. Everything from different types of ozonators to the efficacy of it as a water treatment system compared to other systems.
Ozone is very effective, but there are concerns about its use that aren’t present in other types of water treatment, and fortunately the guys give us a lot of information on what to consider when putting together our own systems.
Credit Card Processing – DSP 339
Graham and Ashkahn delve into the wild world of credit card processing. There’s a massive industry of businesses that exist between when your customer swipes their credit card and when it goes into your bank account. The industry seems to be designed to be confusing and some companies only perform certain tasks, making it very difficult to compare services.
The guys give their advice on how to handle finding the right credit card processor for float centers and what to look out for when you’re on the hunt.
Floating While Pregnant – DSP 338
There are tons of anecdotal stories about pregnant people having great experiences with floating, but what are some of the things you should consider if you’re going to encourage floating while pregnant.
Graham and Ashkahn share what they’ve heard about it and how to frame the conversation with an expecting parent while still covering your bases from a liability standpoint.
Giving Shares of Your Company – DSP 337
A lot of small businesses have a romanticized idea of what “shares” in a business actually mean. Float On did, once upon a time. What does it mean to give shares of your company to someone? Is it a good way to reward a valuable and dedicated employee? Are there other, more appropriate rewards that you can offer instead?
Graham and Ashkahn review this question in detail, sharing many questions that any float center owner should consider before offering an employee ownership of your company.
Is a Business Plan Necessary When Buying an Existing Center? – DSP 336
Do you need a business plan if you’re not building a business from the ground up?
Graham and Ashkahn chime in and give a solid “maybe” as a response. It depends on a lot of factors, for sure. Do you already have financing? Are you maintaining the existing business model or revamping it?
Latest Blog Posts
Beginner’s Guides from Everywhere!
If you’re not familiar with the Beginner’s Guide, it’s basically our intro brochure at Float On. About 5 years ago now we made the creation files easily available so folks could edit it as they pleased and sent it out to everyone with an open invitation to do with it as they pleased for their own centers. We know most centers don’t have graphic designers on staff so it seemed like a nice way to help others have reliable, easy to access information for their clients and also serve as a way to save them time and money from having to create their own.
The result of this is that years later, dozens and dozens of centers have a version of these brochures, some of them not even realizing where they originated from. Naturally, we’ve taken a copy from all the centers we’ve visited and we thought we’d share some of them with the rest of you.
The Daily Solutions Podcast – Our Top 5 Episodes from March
Here we go again. Another month, another difficult choice of deciding which episodes will make it into the Top 5. We had some really killer episodes this month, including our 100th episode and a special interview with Justin Feinstein. Here are the episodes that we...
Float Success Story – Float Los Alamos
At the Float Conference every year we hear inspirational stories from float center owners who have carved a piece of the industry out in their salty image. Everyone defines "success" in their own way, and we thought it would be cool to share what that meant to some of...
The Daily Solutions Podcast – Our Top 5 Episodes from February
Well, we’ve done it again. We’ve gone through an entire month listening to Graham and Ashkahn share their floaty knowledge. In any case, here are a few of our favorites from the month of February. We're almost at episode 100 (in which we have something special...
