What to do when People have Really Bad Floats – DSP 278

Float On has been known throughout the years for pulling off outlandish marketing stunts with mixed success. For example, we ran a giveaway on social media back in 2014 for a full year of free floats to our lucky winner. 

Derek and Ashkahn provide a follow up on the success of that campaign and talk about the primary, secondary, and tertiary benefits that came from doing such a major giveaway. 

Social media seems to be the only marketing platform that anyone talks about anymore. How to do facebook ads, when to post on Instagram, how to improve Google SEO… it’s a broad topic that seems to dominate the conversation in marketing. 

Ashkahn and Derek explain not only why it seems this way, but the misconception of relying too heavily on social media in marketing strategies, as well as a defense of social media as a platform.

Derek and Ashkahn give the low down on pitching memberships to customers. A lot of float center owners don’t want to come off as pushy sales people after people get out of their floats. 

Ashkahn sympathizes with this a lot, since that’s exactly how he felt when he first started selling memberships for Float On. He and Derek suggest a perspective shift on the idea of memberships, as lots of customers end up being appreciative of the opportunity, and don’t feel like they’re being overly pitched to. 

If float tank water is safe, in part because of all the salt, then why is there such a huge emphasis in the industry for water treatment? After all, there haven’t been any reports of anyone getting sick because of floating.

Ashkahn and Graham tackle this question and challenge the idea on its face, because, well, just because something hasn’t been reported doesn’t mean it doesn’t happen, and given how little is known about water treatment in float tanks, it’s a good idea, as an industry, to minimize the risk of infections and illness as much as possible. Really, there’s a lot of reasons, from peace of mind, complying with health regulation standards, and even marketing, to maintain your float tank solution to as high a standard that you can. 

Graham and Ashkahn discuss soundproofing windows of a float center, but first they talk about which situations may even warrant soundproofing in the first place. It may be that soundproofing is better prioritized elsewhere.

If you do decide to soundproof your window, the guys give you some tips on how best to do it and what to look for when picking out which type of glaze you may want along with a few other options.