Something in the world of floating have you stumped?
Show Highlights
With Ashkahn still taking his post-conference vacation, Graham and Juliet talk about what it’s like to have unpleasant floats.
Juliet shares her perspective in dealing with her anxiety condition while floating and how it can sometimes hinder the experience. Graham approaches it as an owner as well as someone who’s never experienced those kinds of hindrances in the tank.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham:
Ashkahn:
Recent Podcast Episodes
What’s a Reasonable Amount to Spend on Facebook Ads? – DSP 194
Welcome back to Social Media Week!
After talking so much about the fundamentals of social media and its impact on float center marketing, we’re finally able to answer some of the more complex questions that float centers ask. If you haven’t listened to the rest of the Social Media posts from this week, it is strongly recommended you check those out first.
In this episode, Derek provides practical advice for how much to spend on ads for your center, and while each location is going to be different, there are some tried and true tips to follow to help each center find their ideal advertising system.
Choosing Facebook Ad Options for Float Centers – DSP 193
Today on Social Media week, Derek educates Ashkahn and Graham on what exactly it’s like placing an ad on Facebook.
Facebook, as well as other social media sites, provide a cornucopia of options for targeting your ad based on employment, interests, age range, and lots of others. For float centers, this can become fairly confusing, especially since floating doesn’t have demographics in the traditional sense.
Derek clears things up and explains to Graham, Ashkahn, and the rest of the float community, exactly why these options exist and what might work for a specific center.
What the Hell is Facebook Pixel? – DSP 192
Welcome back to Social Media Week!
A Pixel is a tool used when creating an ad account that allows you to create target audiences for your ads. How you use it and what to use it on are more complicated answers though.
Fortunately, Graham and Ashkahn have Derek to use as a resource and they have him break down how best to utilize target audiences and how to get the best bang for your buck.
Can you Cross Post to Different Social Media Platforms? – DSP 191
Today on Social Media Week, Ashkahn and Graham pick Derek’s brain about how to get content for several different social media platforms.
Derek shares his tips for how best to broaden your reach with your social media and not fatigue your audience with the same content on multiple platforms. He also shares what type of content works well on different platforms.
How Often Should I Post on my Float Center’s Social Media? – DSP 190
On the second day of social media week, Ashkahn and Graham ask Derek how often float centers should post as well as what makes good content.
Derek lays out practical tips for how to schedule your social media (DON’T AUTOMATE), as well as what makes a good post. Facebook has several algorithms to limit your reach depending on the post so it’s important to avoid certain keywords and post topics to reach the broadest audience without paying for it.
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