Something in the world of floating have you stumped?
Show Highlights
With Ashkahn still taking his post-conference vacation, Graham and Juliet talk about what it’s like to have unpleasant floats.
Juliet shares her perspective in dealing with her anxiety condition while floating and how it can sometimes hinder the experience. Graham approaches it as an owner as well as someone who’s never experienced those kinds of hindrances in the tank.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham:
Ashkahn:
Recent Podcast Episodes
Is print/TV/radio advertising dead? – DSP 74
Marketing is a big gamble for any industry. You have to invest in a strategy on a platform and just hope that it pays off. It’s certainly one of the most essential investments for your business, but how do you know what will work and what won’t? This problem seems especially aggravated for float centers. Whatever marketing you do needs to tell people more than just that you exist, it also needs to explain what floating is and why people need it. How do you overcome these hurdles? And are traditional mediums even viable?
How to reach out to wellness professionals – DSP 73
Getting together with other wellness businesses seems like a slam dunk for float centers. Or at least it should be. Floating seems to have a special sort of synergy with things like yoga, massage, acupuncture, or what have you, but that doesn’t always mean that other wellness practitioners are going to be your greatest advocates. How do you turn that acupuncturist across the street into your biggest advocate?
Graham and Ashkahn have tried it all and worked closely with tons of businesses in joint marketing ventures as well as referral programs. They share what has worked best for them, and some of the surprises they’ve found with stuff they thought would work that just totally didn’t.
How do you prioritize what to work on in your center? – DSP 72
It’s human nature to suck at planning. we can’t help having inefficient mental systems for establishing the importance of a project when we’re working on it. This problem can be especially bad for float centers too, given that certain projects, if not addressed quickly, can dramatically become exponentially worse, like with salt damage.
Graham and Ashkahn face these exact same problems when they undertake any project, but still manage to find ways to be productive. In this episode, they share some of their tips as well as personal philosophies on work. Plus, Ashkahn’s strong desire to have a waterslide.
What do you put in your email newsletter? – DSP 71
If you’re running a float center, you definitely have a newsletter. Right? If you don’t, then you should. Most businesses these days have them. Establishing a newsletter can be a daunting undertaking if you’re unfamiliar with the process. What goes in a newsletter? How frequent is too frequent to send it out? Who are you sending it to?
Graham and Ashkahn dole out some wisdom on the importance of this correspondence method. Give it a listen.
Benefits of having an intercom in float tank – DSP 70
There’s a lot of debate about intercom systems within float tanks. For some, it seems like a natural progression for the design, and for others it can feel like something that potentially negatively impacts a float.
On the one hand, Intercom systems have a lot of utility (especially in the CYA sense). Inversely, it does seem like something that can easily be abused by customers.
Ashkahn and Graham hash out the pros and cons to these systems and exactly how they feel about them in this episode.
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