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Show Highlights

What makes a good float center employee? What does Float On look for when trying to find someone to take care of their salt monster tanks and their blissed out customers at the same time? Ashkahn and Graham break down the qualities they look for when hiring, and what makes the people at Float On so special.

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Transcription of this episode… (in case you prefer reading)

Ashkahn: Welcome, everybody.

Graham: Hello there.

Ashkahn: I’m Ashkahn.

Graham: This be Graham.

Ashkahn: Yeah, that be Graham.

Graham: Sometimes I just open my mouth, and things come out, you know? It’s good most of the time, I’d say.

Ashkahn: Pretty much this whole podcast.

Graham: Today’s question is, “what do you look for when hiring employees?” A question, which I’ve thought about so much, I actually feel like we’ve answered before.

Ashkahn: We may have. There may be little nuggets of this in various other episodes.

Graham: Scattered about, so let’s consolidate that.

Ashkahn: Let’s put the puzzle together.

Graham: What do we look for? I look for someone who’s willing to bring me nice whiskey, when they come in for the job interview, and probably every week from then on.

Ashkahn: Yeah, bribery is the main qualifying factor.

Graham: You can’t tell, but I’m touching my nose lightly right now, which is a symbol of agreement. It means on the nose.

Ashkahn: It means on the nose. I mean, I guess so, yeah.

Graham: What are we-

Ashkahn: It means on point.

Graham: What are we looking for? We like people who love cleaning, and we like people who love floating.

Ashkahn: Not in that order. The number one thing we look for in people is people who like floating. That-

Graham: Yeah, for sure.

Ashkahn: Everything else is easier if that is true, and everything else is more difficult if that is not true.

Graham: I mean, honestly, what are you doing in a float center if you don’t enjoy floating?

Ashkahn: Yeah.

Graham: People ask you, “How often do you float?” It’s like, “Oh, once when I first got hired here.”

Ashkahn: Yeah, yeah, it’s a bunch of nonsense.

Graham: It’s a weird thing. It’s such an industry of passion, and the customers who are coming in, especially your members, often are so passionate about it, and it’s changed their lives, and to not have that on the other side of the desk just feels strange.

Ashkahn: If someone is really passionate about floating, everything else fits into place so much easier, in terms of what else is required of them for their job. The next biggest thing we look for is cleaning. If they are good at/like cleaning, passionate.

Graham: Passionate.

Ashkahn: Passionate.

Graham: Passionate about cleaning.

Ashkahn: Passionate about cleaning, because it’s a cleaning job. It’s more cleaning than it is anything else. There’s a lot of cleaning, and cleaning’s a very important part of it, and it’s not easy. There’s salt. We have pretty strict sanitation guidelines, in terms of what we like to see for cleaning, and it’s frequent. You’re doing it every few hours, and in between floats, you’re cleaning the lobby and the bathroom and the dishes, and all that sort of stuff, so it’s just lots and lots and lots of cleaning.

Graham: Yeah, and there are many other parts of the job, interacting with customers and working behind the computers and sending off emails and stuff like that, but if you don’t enjoy the cleaning part, then it can really wear on you. Even the parts of the job that you do really enjoy can be less exciting, if every single day you’re doing this huge portion of it cleaning, which you enjoy less and less every time you do it.

Ashkahn: Yeah, and it can wear on the other people working the shop. If you’re just not pulling your weight cleaning, that gets annoying to everybody who works with you. I guess what we found is the more people like floating, the less the cleaning tends to feel like a burden.

Graham: True.

Ashkahn: When you really like floating, the cleaning feels like you’re taking care of some sort of shrine or something. You’re the gatekeepers of the float experience, and your duty is to provide people this great access to this thing. If you don’t have that, then you’re just like, “Man, there’s a lot of salt,” and like, “Oh, my God, this is salty again!” I think it just wears you down unless you feel like it’s towards a greater purpose.

Graham: I can’t remember now whether it-

Ashkahn: It really will burn you out.

Graham: Whether it was one of our own staff, who said this to me initially, but I always think of the ideal employee sort of views it as sweeping the stairs to a temple, or something like that, this repetitive motion that needs to get done in temples. Buddhist temples, I guess, is where I know of this happening, they’ll specifically plant trees that do drop leaves and that do create a mess, so that they have this task to do that is more meditative than cleanup, and-

Ashkahn: Yeah, I sprinkle salt around the float center sometimes, too.

Graham: It’s out of kindness. As long as your staff can know that, then they’re good for the job. That’s what I’m saying.

Ashkahn: I really feel like customer service falls into a very similar place.

Graham: Similar to what?

Ashkahn: Similar to the cleaning thing, where-

Graham: Okay, I thought you meant you sprinkle odd customer service interactions around the shop just to challenge the-

Ashkahn: Yeah, little testimonials here and there.

Graham: Yeah.

Ashkahn: It’s one of those things where I think it’s our instinct at first to want to hire people with really good people skills, who are good talkers and stuff like that, and I’ve just found that to not be as important in a float center. If someone’s really into floating, they have a very easy time relating to the other people coming out of the float tank, and it’s very easy for them to pick up on conversations and have discussions with people and provide that good customer service, whether or not they have amazing social skills in other contexts in their life.

Graham: Yeah, and same thing for even doing sales and stuff like that, having a qualified person behind the counter, who knows how to upsell a membership and has all this retail experience. There’s no better sales tactic or ability to get someone to float regularly just than being passionate about it yourself and being willing to share that with people and connect on whatever level that they floated at. Even for some of the more technical aspects of retail help, I’d still say that just being passionate about floating is the trump card above all of those.

Ashkahn: When we try to hire people, we try to pull, as much as possible, from places that have already pre-filtered people into that camp of liking floating, so Craigslist ads are generally our last resort. We like to pull from our internship, because those people are interning because they really care about floating and really enjoy it. We’ll ask our current employees to refer people, because they’ll often have that same sort of perspective in mind, and we’ll ask our customers. I mean, it’s almost the difference between posting a help wanted ad on your window, facing out of your business, versus on the desk, inside of your business, right?

Graham: Sure, yeah, that’s a good analogy.

Ashkahn: Where we don’t want the people who are just wandering by. We want the people who are coming in.

Graham: Yeah, and it’s worked out well. I’d say the more that someone not only knows about floating and knows that they like it and has floated maybe a dozen or a couple dozen times before even applying, but the more that they’ve done that at our business and the more they’ve interacted with our staff, and they really understand the Float On vibe, because our float center is going to be very different from your float center. Beyond that, every business has its own personality. Even more than floating, or in addition to floating, I should say, knowing they connect with what you’re trying to do and with the general business that you have, and even the other staff, and the way that you run things, I think, is really important, too, so same thing, like a sign on the front desk, or just appealing to the people who have already liked your Facebook page. I thought the front desk thing was a great analogy, so way to knock it out of the park with that one.

Ashkahn: Yeah, that’s why I got hired on, you know, is my analogy skills.

Graham: I thought you meant it was the sign on the front desk. Cool, and yeah, again, everything else is secondary to those.

Ashkahn: Yeah.

Graham: As far as the most important things that we look for in employees, that’s them: love of floating and love of taking care of the tanks and preparing a room for the next person coming in.

Ashkahn: Yeah, for sure.

Graham: If you have your own questions, or if you want to apply for our float center, you can go to dailysolutions.com/podcast.

Ashkahn: That’s not right. That’s not the right URL.

Graham: That’s true. That’s not even … You can go to dailysolutionspodcast.com, though, and see what happens.

Ashkahn: Yeah, go to dailysolutionspodcast.com. It’ll be fun.

Graham: Yeah, you’ll enjoy it.

Ashkahn: I’ve enjoyed it before, so-

Graham: All right, get out of here.

Ashkahn: Okay, yeah, it’s getting crazy now.

Recent Podcast Episodes

How Marketing Strategies Evolve – DSP 230

Graham and Ashkahn wax nostalgic in this episode tracing back the history of Float On to its origins. They were younger, bright eyed and the world felt full of possibility. How they advertised floating was a whole different beast back then, too. Part of it was how different the industry was, part of it was how different awareness in Portland was, and parts of it were just about Float On still being a young business.

The guys share their successes, lessons, and bold faced mistakes they made along the way in learning how to deal with the idea of filling tanks, as well as some of the constants that have remained throughout the years.

Future Proofing Float Tanks – DSP 229

Float Tanks are expensive. Purchasing tanks can easily end up being half of your opening costs when starting out, so it makes sense to want to purchase tanks that have a long lifespan. 

Thinking about which float tank manufacturers might last the longest, though, is probably not the way to think about this issue. For one, it’s impossible to tell what manufacturer is going to be around the longest. What’s more, if anything does break, the vast majority of the time you don’t need to go to the manufacturer to get it fixed in the first place. 

Ashkahn and Graham share their thoughts on proper float tank care and the steps any float center owner should take when considering a tank. 

How to Run Experiments with Floaters – DSP 228

It’s important to acknowledge that float center owners without a scientific background probably shouldn’t be running experiments on floaters willy nilly. It should also be noted that Graham and Ashkahn aren’t scientists, despite being huge fans of self-experimentation. 

There has been a lot of talk recently, however, of float centers collaborating with student researchers to help run experiments, though. Graham and Ashkahn discuss (with a fair amount of levity) what it might take to properly run experiments in a float tank, which they understand is no easy task. 

What are Good Plants to Have in a Float Center? – DSP 227

Plants give life, both aesthetically and literally, to any room they’re placed in. The environment inside a float center, however, can be the absolute worst place for certain plants, even ones that would normally be considered fine for your local area. 

Graham and Ashkahn pull in Jordan to talk about different plants that thrive in a humid float center environment and some tips on how to take care of them.

Getting Salty With Speakers: Roy Vore – DSP 226

With the Float Conference coming up, Graham and Ashkahn are talking with lots of really smart people who will be presenting this year. It’s not every day that they get to ask molecular biologists questions about float tank sanitation, so they decided to take the opportunity to ask the experts the questions that the industry needs answers to.

Today Roy Vore is taking time to share some of his knowledge about microbiology and water sanitation, along with his work in the pool and spa industry.

Latest Blog Posts

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You may not be surprised to hear that a Float Center is a business which has a hefty water requirement. You may, however, be surprised to hear that the majority of the water demand you’ll be facing day-to-day is going to be in the form of showers and (if you’re doing any laundry on-site) a washing machine.

The factors of energy usage and cost over time should also be taken into consideration when deciding upon your water heater…

Float Fund – NSF Magnesium Sulfate Test Results

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I’m happy to announce to first results from the Float Fund testing. This experiment, run through the NSF, was to see how salt water, with no other form of disinfection, actually effected harmful organisms. We ran tests with two different microorganisms, and in this post we’ll talk about how one (Pseudomonas) got its ass kicked by salt-water and how the other one (Enterococcus) didn’t seem phased in the slightest.

If you want to skip straight to the test results, you can download them in their entirety. Since they have a lot of fancy laboratory lingo, we’ll spend the rest of this post breaking down the different aspects of the testing.

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Float Memberships and Packages

Customers are great, but getting those customers to commit to returning on a regular basis is even better. There are a few different schools of thought in regards to encouraging return customers, but they’ll generally fall into two main categories, Memberships and Packages.

We’re going to provide a little insight into how to utilize each of them at your center.

Marketing is all About Relationships

Marketing is all About Relationships

Marketing is one of those words that has a lot of different meanings from one person to the next. Personally, I’ve studied marketing in one way or another for the past 20 years. I suppose you can say I’m a marketing nerd (I’ll wear that badge proudly). I even annually budget myself a different marketing conference to go to… for fun.