Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

What makes a good float center employee? What does Float On look for when trying to find someone to take care of their salt monster tanks and their blissed out customers at the same time? Ashkahn and Graham break down the qualities they look for when hiring, and what makes the people at Float On so special.

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: Welcome, everybody.

Graham: Hello there.

Ashkahn: I’m Ashkahn.

Graham: This be Graham.

Ashkahn: Yeah, that be Graham.

Graham: Sometimes I just open my mouth, and things come out, you know? It’s good most of the time, I’d say.

Ashkahn: Pretty much this whole podcast.

Graham: Today’s question is, “what do you look for when hiring employees?” A question, which I’ve thought about so much, I actually feel like we’ve answered before.

Ashkahn: We may have. There may be little nuggets of this in various other episodes.

Graham: Scattered about, so let’s consolidate that.

Ashkahn: Let’s put the puzzle together.

Graham: What do we look for? I look for someone who’s willing to bring me nice whiskey, when they come in for the job interview, and probably every week from then on.

Ashkahn: Yeah, bribery is the main qualifying factor.

Graham: You can’t tell, but I’m touching my nose lightly right now, which is a symbol of agreement. It means on the nose.

Ashkahn: It means on the nose. I mean, I guess so, yeah.

Graham: What are we-

Ashkahn: It means on point.

Graham: What are we looking for? We like people who love cleaning, and we like people who love floating.

Ashkahn: Not in that order. The number one thing we look for in people is people who like floating. That-

Graham: Yeah, for sure.

Ashkahn: Everything else is easier if that is true, and everything else is more difficult if that is not true.

Graham: I mean, honestly, what are you doing in a float center if you don’t enjoy floating?

Ashkahn: Yeah.

Graham: People ask you, “How often do you float?” It’s like, “Oh, once when I first got hired here.”

Ashkahn: Yeah, yeah, it’s a bunch of nonsense.

Graham: It’s a weird thing. It’s such an industry of passion, and the customers who are coming in, especially your members, often are so passionate about it, and it’s changed their lives, and to not have that on the other side of the desk just feels strange.

Ashkahn: If someone is really passionate about floating, everything else fits into place so much easier, in terms of what else is required of them for their job. The next biggest thing we look for is cleaning. If they are good at/like cleaning, passionate.

Graham: Passionate.

Ashkahn: Passionate.

Graham: Passionate about cleaning.

Ashkahn: Passionate about cleaning, because it’s a cleaning job. It’s more cleaning than it is anything else. There’s a lot of cleaning, and cleaning’s a very important part of it, and it’s not easy. There’s salt. We have pretty strict sanitation guidelines, in terms of what we like to see for cleaning, and it’s frequent. You’re doing it every few hours, and in between floats, you’re cleaning the lobby and the bathroom and the dishes, and all that sort of stuff, so it’s just lots and lots and lots of cleaning.

Graham: Yeah, and there are many other parts of the job, interacting with customers and working behind the computers and sending off emails and stuff like that, but if you don’t enjoy the cleaning part, then it can really wear on you. Even the parts of the job that you do really enjoy can be less exciting, if every single day you’re doing this huge portion of it cleaning, which you enjoy less and less every time you do it.

Ashkahn: Yeah, and it can wear on the other people working the shop. If you’re just not pulling your weight cleaning, that gets annoying to everybody who works with you. I guess what we found is the more people like floating, the less the cleaning tends to feel like a burden.

Graham: True.

Ashkahn: When you really like floating, the cleaning feels like you’re taking care of some sort of shrine or something. You’re the gatekeepers of the float experience, and your duty is to provide people this great access to this thing. If you don’t have that, then you’re just like, “Man, there’s a lot of salt,” and like, “Oh, my God, this is salty again!” I think it just wears you down unless you feel like it’s towards a greater purpose.

Graham: I can’t remember now whether it-

Ashkahn: It really will burn you out.

Graham: Whether it was one of our own staff, who said this to me initially, but I always think of the ideal employee sort of views it as sweeping the stairs to a temple, or something like that, this repetitive motion that needs to get done in temples. Buddhist temples, I guess, is where I know of this happening, they’ll specifically plant trees that do drop leaves and that do create a mess, so that they have this task to do that is more meditative than cleanup, and-

Ashkahn: Yeah, I sprinkle salt around the float center sometimes, too.

Graham: It’s out of kindness. As long as your staff can know that, then they’re good for the job. That’s what I’m saying.

Ashkahn: I really feel like customer service falls into a very similar place.

Graham: Similar to what?

Ashkahn: Similar to the cleaning thing, where-

Graham: Okay, I thought you meant you sprinkle odd customer service interactions around the shop just to challenge the-

Ashkahn: Yeah, little testimonials here and there.

Graham: Yeah.

Ashkahn: It’s one of those things where I think it’s our instinct at first to want to hire people with really good people skills, who are good talkers and stuff like that, and I’ve just found that to not be as important in a float center. If someone’s really into floating, they have a very easy time relating to the other people coming out of the float tank, and it’s very easy for them to pick up on conversations and have discussions with people and provide that good customer service, whether or not they have amazing social skills in other contexts in their life.

Graham: Yeah, and same thing for even doing sales and stuff like that, having a qualified person behind the counter, who knows how to upsell a membership and has all this retail experience. There’s no better sales tactic or ability to get someone to float regularly just than being passionate about it yourself and being willing to share that with people and connect on whatever level that they floated at. Even for some of the more technical aspects of retail help, I’d still say that just being passionate about floating is the trump card above all of those.

Ashkahn: When we try to hire people, we try to pull, as much as possible, from places that have already pre-filtered people into that camp of liking floating, so Craigslist ads are generally our last resort. We like to pull from our internship, because those people are interning because they really care about floating and really enjoy it. We’ll ask our current employees to refer people, because they’ll often have that same sort of perspective in mind, and we’ll ask our customers. I mean, it’s almost the difference between posting a help wanted ad on your window, facing out of your business, versus on the desk, inside of your business, right?

Graham: Sure, yeah, that’s a good analogy.

Ashkahn: Where we don’t want the people who are just wandering by. We want the people who are coming in.

Graham: Yeah, and it’s worked out well. I’d say the more that someone not only knows about floating and knows that they like it and has floated maybe a dozen or a couple dozen times before even applying, but the more that they’ve done that at our business and the more they’ve interacted with our staff, and they really understand the Float On vibe, because our float center is going to be very different from your float center. Beyond that, every business has its own personality. Even more than floating, or in addition to floating, I should say, knowing they connect with what you’re trying to do and with the general business that you have, and even the other staff, and the way that you run things, I think, is really important, too, so same thing, like a sign on the front desk, or just appealing to the people who have already liked your Facebook page. I thought the front desk thing was a great analogy, so way to knock it out of the park with that one.

Ashkahn: Yeah, that’s why I got hired on, you know, is my analogy skills.

Graham: I thought you meant it was the sign on the front desk. Cool, and yeah, again, everything else is secondary to those.

Ashkahn: Yeah.

Graham: As far as the most important things that we look for in employees, that’s them: love of floating and love of taking care of the tanks and preparing a room for the next person coming in.

Ashkahn: Yeah, for sure.

Graham: If you have your own questions, or if you want to apply for our float center, you can go to dailysolutions.com/podcast.

Ashkahn: That’s not right. That’s not the right URL.

Graham: That’s true. That’s not even … You can go to dailysolutionspodcast.com, though, and see what happens.

Ashkahn: Yeah, go to dailysolutionspodcast.com. It’ll be fun.

Graham: Yeah, you’ll enjoy it.

Ashkahn: I’ve enjoyed it before, so-

Graham: All right, get out of here.

Ashkahn: Okay, yeah, it’s getting crazy now.

Recent Podcast Episodes

Should we Pay for SEO (Search Engine Optimization) Services? – DSP 169

When opening any small business, you want to do what’s best to gain an edge in marketing and make sure that you’re doing your best for your flowering company. The new trends and changes can be daunting if you’re unfamiliar with technology or the marketing world. 

Float centers are no exception. So when you get a call from someone claiming to be able to boost your SEO standing, it can seem like a really good deal. How do you tell if these companies are legit? And do float centers really need SEO help? Graham and Ashkahn break this down and simplify it for the uninitiated. 

Should we do Tank Maintenance Ourselves? – DSP 168

As it turns out, there’s no certification program to running a float center. You buy these big expensive machines that require constant, technical maintenance and you’re on your own for how to accomplish that. There aren’t float tank repair persons that you can call (yet) and just have them show up and do it for you, so making sure you’re knowledgeable and prepared for this maintenance is a really good idea. 

Graham and Ashkahn lay out the Float On best practices for how to plan for maintenance so that it’s the least disruptive for your center if something goes wrong. 

What to Consider With a Home Float Center – DSP 167

Getting a tank in your house and floating some people is a great first step on the path to opening a float center. It helps you figure out exactly what the maintenance is going to be like, along with just the experience of floating other people and introducing them to this neat salty practice. 

There are things to consider and there’s a right way and a wrong way to run a home based float center. First thing to consider is your local laws for small businesses and making sure you comply with those. Additionally, you need to decide if you’re just floating friends and family or if you’re going to have paying customers. This is also going to impact what type of float tank you should use and the demands you should consider on your house. Graham and Ashkahn have seen plenty of these and share the best practices as they’ve seen them laid out. 

How to Deal With Burnout – DSP 166

Running a float center is hard work. Especially if you just opened up and dealt with months of agonizing, crazy construction, and then go straight into pulling long hours keeping your center open. Even with the reward of seeing floater’s post float glow can fall short of satisfying in some moments. 

It’s important in these moments to take time for yourself so as not to get devoured by your work. Ashkahn and Graham share some of the things that helped them stay sane working long, thankless shifts at Float On in the early days and get through the hard days so that they could thrive. 

Will Hard Water Affect a Float Tank? – DSP 165

Hard water is something that comes from having too many minerals in your water source. It can cause a lot of problems with plumbing if it’s too hard, and most buildings will have resources for dealing with this to help avoid calcium buildup in pipes and along tubs or pools. As for how it interacts with a float tank, specifically, it seems like the larger issue is going to be how it impacts the rest of your building. 

Graham and Ashkahn break down what they know about how hard water affects float tanks and the differences you’re going to have to look out for if you’re using well water over municipal water sources.

Latest Blog Posts

Listening to Music in a Float Tank

Listening to Music in a Float Tank

To play or not to play music in the tank…

Some centers start the float with a few minutes of music and then fade away, some don’t play music until the end, and another float center will not let you turn off the light. In fact, they also have the noise of a automatic massage table, pounding away next to you, while other places will leave it up to the floater to decide. READ MORE…

Specific Gravity Specifics

Specific Gravity Specifics

Specific gravity is the ratio of the density of a substance to the density (mass of the same unit volume) of a reference substance. The reference substance is nearly always water for liquids or air for gases.” Specific gravity, then, in the case of our float tanks, is how dense the salt water is compared to regular, run of the mill water.

So, where should we keep the specific gravity of a float tank? READ MORE…

Don’t Squander Water in Your Showers

Don’t Squander Water in Your Showers

Once you start planning out the monthly costs for your float center, you’ll quickly come to appreciate a running joke in the industry: although you may think you’re providing floats, what you’re really doing is running a shower business.

Each person that floats at your center will take two showers: one before their float, and one after. These showers are definitely necessary. Before a customer enters a float tank, you’ll want them to shower in order to make sure that water contamination from skin oils and dirt is minimized, and after a float a customer is going to need a shower to remove the salty residue from their skin. READ MORE…

How Do You Properly Use Hydrogen Peroxide?

How Do You Properly Use Hydrogen Peroxide?

The Art of Floating, a great blog by the Float Shoppe here in Portland, has been answering questions that hit their inbox. Which is brilliant, and gives a second life to the extensive novellas on that minutiae of float tanks that I find myself writing daily. Here’s the first in what will hopefully be a series. READ MORE…