Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

What makes a good float center employee? What does Float On look for when trying to find someone to take care of their salt monster tanks and their blissed out customers at the same time? Ashkahn and Graham break down the qualities they look for when hiring, and what makes the people at Float On so special.

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: Welcome, everybody.

Graham: Hello there.

Ashkahn: I’m Ashkahn.

Graham: This be Graham.

Ashkahn: Yeah, that be Graham.

Graham: Sometimes I just open my mouth, and things come out, you know? It’s good most of the time, I’d say.

Ashkahn: Pretty much this whole podcast.

Graham: Today’s question is, “what do you look for when hiring employees?” A question, which I’ve thought about so much, I actually feel like we’ve answered before.

Ashkahn: We may have. There may be little nuggets of this in various other episodes.

Graham: Scattered about, so let’s consolidate that.

Ashkahn: Let’s put the puzzle together.

Graham: What do we look for? I look for someone who’s willing to bring me nice whiskey, when they come in for the job interview, and probably every week from then on.

Ashkahn: Yeah, bribery is the main qualifying factor.

Graham: You can’t tell, but I’m touching my nose lightly right now, which is a symbol of agreement. It means on the nose.

Ashkahn: It means on the nose. I mean, I guess so, yeah.

Graham: What are we-

Ashkahn: It means on point.

Graham: What are we looking for? We like people who love cleaning, and we like people who love floating.

Ashkahn: Not in that order. The number one thing we look for in people is people who like floating. That-

Graham: Yeah, for sure.

Ashkahn: Everything else is easier if that is true, and everything else is more difficult if that is not true.

Graham: I mean, honestly, what are you doing in a float center if you don’t enjoy floating?

Ashkahn: Yeah.

Graham: People ask you, “How often do you float?” It’s like, “Oh, once when I first got hired here.”

Ashkahn: Yeah, yeah, it’s a bunch of nonsense.

Graham: It’s a weird thing. It’s such an industry of passion, and the customers who are coming in, especially your members, often are so passionate about it, and it’s changed their lives, and to not have that on the other side of the desk just feels strange.

Ashkahn: If someone is really passionate about floating, everything else fits into place so much easier, in terms of what else is required of them for their job. The next biggest thing we look for is cleaning. If they are good at/like cleaning, passionate.

Graham: Passionate.

Ashkahn: Passionate.

Graham: Passionate about cleaning.

Ashkahn: Passionate about cleaning, because it’s a cleaning job. It’s more cleaning than it is anything else. There’s a lot of cleaning, and cleaning’s a very important part of it, and it’s not easy. There’s salt. We have pretty strict sanitation guidelines, in terms of what we like to see for cleaning, and it’s frequent. You’re doing it every few hours, and in between floats, you’re cleaning the lobby and the bathroom and the dishes, and all that sort of stuff, so it’s just lots and lots and lots of cleaning.

Graham: Yeah, and there are many other parts of the job, interacting with customers and working behind the computers and sending off emails and stuff like that, but if you don’t enjoy the cleaning part, then it can really wear on you. Even the parts of the job that you do really enjoy can be less exciting, if every single day you’re doing this huge portion of it cleaning, which you enjoy less and less every time you do it.

Ashkahn: Yeah, and it can wear on the other people working the shop. If you’re just not pulling your weight cleaning, that gets annoying to everybody who works with you. I guess what we found is the more people like floating, the less the cleaning tends to feel like a burden.

Graham: True.

Ashkahn: When you really like floating, the cleaning feels like you’re taking care of some sort of shrine or something. You’re the gatekeepers of the float experience, and your duty is to provide people this great access to this thing. If you don’t have that, then you’re just like, “Man, there’s a lot of salt,” and like, “Oh, my God, this is salty again!” I think it just wears you down unless you feel like it’s towards a greater purpose.

Graham: I can’t remember now whether it-

Ashkahn: It really will burn you out.

Graham: Whether it was one of our own staff, who said this to me initially, but I always think of the ideal employee sort of views it as sweeping the stairs to a temple, or something like that, this repetitive motion that needs to get done in temples. Buddhist temples, I guess, is where I know of this happening, they’ll specifically plant trees that do drop leaves and that do create a mess, so that they have this task to do that is more meditative than cleanup, and-

Ashkahn: Yeah, I sprinkle salt around the float center sometimes, too.

Graham: It’s out of kindness. As long as your staff can know that, then they’re good for the job. That’s what I’m saying.

Ashkahn: I really feel like customer service falls into a very similar place.

Graham: Similar to what?

Ashkahn: Similar to the cleaning thing, where-

Graham: Okay, I thought you meant you sprinkle odd customer service interactions around the shop just to challenge the-

Ashkahn: Yeah, little testimonials here and there.

Graham: Yeah.

Ashkahn: It’s one of those things where I think it’s our instinct at first to want to hire people with really good people skills, who are good talkers and stuff like that, and I’ve just found that to not be as important in a float center. If someone’s really into floating, they have a very easy time relating to the other people coming out of the float tank, and it’s very easy for them to pick up on conversations and have discussions with people and provide that good customer service, whether or not they have amazing social skills in other contexts in their life.

Graham: Yeah, and same thing for even doing sales and stuff like that, having a qualified person behind the counter, who knows how to upsell a membership and has all this retail experience. There’s no better sales tactic or ability to get someone to float regularly just than being passionate about it yourself and being willing to share that with people and connect on whatever level that they floated at. Even for some of the more technical aspects of retail help, I’d still say that just being passionate about floating is the trump card above all of those.

Ashkahn: When we try to hire people, we try to pull, as much as possible, from places that have already pre-filtered people into that camp of liking floating, so Craigslist ads are generally our last resort. We like to pull from our internship, because those people are interning because they really care about floating and really enjoy it. We’ll ask our current employees to refer people, because they’ll often have that same sort of perspective in mind, and we’ll ask our customers. I mean, it’s almost the difference between posting a help wanted ad on your window, facing out of your business, versus on the desk, inside of your business, right?

Graham: Sure, yeah, that’s a good analogy.

Ashkahn: Where we don’t want the people who are just wandering by. We want the people who are coming in.

Graham: Yeah, and it’s worked out well. I’d say the more that someone not only knows about floating and knows that they like it and has floated maybe a dozen or a couple dozen times before even applying, but the more that they’ve done that at our business and the more they’ve interacted with our staff, and they really understand the Float On vibe, because our float center is going to be very different from your float center. Beyond that, every business has its own personality. Even more than floating, or in addition to floating, I should say, knowing they connect with what you’re trying to do and with the general business that you have, and even the other staff, and the way that you run things, I think, is really important, too, so same thing, like a sign on the front desk, or just appealing to the people who have already liked your Facebook page. I thought the front desk thing was a great analogy, so way to knock it out of the park with that one.

Ashkahn: Yeah, that’s why I got hired on, you know, is my analogy skills.

Graham: I thought you meant it was the sign on the front desk. Cool, and yeah, again, everything else is secondary to those.

Ashkahn: Yeah.

Graham: As far as the most important things that we look for in employees, that’s them: love of floating and love of taking care of the tanks and preparing a room for the next person coming in.

Ashkahn: Yeah, for sure.

Graham: If you have your own questions, or if you want to apply for our float center, you can go to dailysolutions.com/podcast.

Ashkahn: That’s not right. That’s not the right URL.

Graham: That’s true. That’s not even … You can go to dailysolutionspodcast.com, though, and see what happens.

Ashkahn: Yeah, go to dailysolutionspodcast.com. It’ll be fun.

Graham: Yeah, you’ll enjoy it.

Ashkahn: I’ve enjoyed it before, so-

Graham: All right, get out of here.

Ashkahn: Okay, yeah, it’s getting crazy now.

Recent Podcast Episodes

Problems with Free Floats – DSP 354

The question asker today calls out Graham and Ashkahn on their most common marketing tip: giving away free floats!

The guys are put on trial and forced to defend the practice from someone who has experienced some major fallout from giving out floats to people. They offer some solid advice on how to make sure your free floats reach maximum effect and reassurance in the fact that it’s a relatively low risk practice.

If Money were No Object – DSP 353

Graham and Ashkahn have some fun and talk about all the crazy things they’d add to Float On if money were no object. They cover everything from the impractical to the insane. And Ashkahn reveals his love of robots… and sandwiches.

Accepting Insurance for Floats – DSP 352

There are rumors everywhere in the float industry about float centers billing insurance for floats and how they pulled it off. This podcast is no exception! 

Listen to Graham and Ashkahn opine on the hypothetical and the barely confirmed tales they’ve heard about the possibility of float centers getting that sweet sweet insurance payout, and then listen to the guys talk about the realities of accepting insurance and how it’s not all it’s cracked up to be.

Surviving a Recession – DSP 351

Graham and Ashkahn take on the unenviable task of talking about the harsh realities that the float industry will likely face in an upcoming recession, as well as how to be prepared for it. 

The guys discuss what it was like for Float On opening during 2010, and the pragmatic view of the things most likely to get cut and who will and likely won’t survive an economic downturn. 

How to Talk to New Float Enthusiasts – DSP 350

One of the most amazing things about the float industry is how open and friendly everyone is. Every float center we’ve ever talked to has stories about receiving help, advice, or information from another center or offering it themselves. It makes sense that float center owners would want to pass this goodwill on to the next enthusiast who comes knocking, but it can get a little time consuming talking to everyone. 

Graham and Ashkahn share advice on how to enthusiastically and efficiently talk to new floaters without burning yourself out or make it feel like you’re having the same conversation 100 times in a row. 

Latest Blog Posts

Announcing: The 2018 State of the Industry Report

Announcing: The 2018 State of the Industry Report

In 2014 we started gathering answers to a survey that would eventually become the very first State of the Float Industry Report. We’ve released one every year since, and this year we (once again) have the most contributions that we’ve ever had. In total, 293 existing...

2018 Conference Program Introduction

2018 Conference Program Introduction

It was absolutely our pleasure to, once again, host the Float Conference here in Portland. We couldn’t help but be slightly nostalgic remembering all the Conferences we’ve held, all the way back to 2012. Below is the complete introduction for this year’s program intro. While this may be our last year hosting, we look forward to what the rest of the industry has in store for us in the future.