Something in the world of floating have you stumped?
Show Highlights
If you wanna stump the Float On boys, you have to try harder than asking about the cost of utilities for a float center in Maine. They tackled this episode prepared and take the rare opportunity to show specific numbers for utility usage at Float On and what that breakdown would look like in Maine, with help from special guest Jake Marty.
Show Resources
FTS Product – Float Center Business Plan
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Ashkahn: Hey everybody. He, welcome to the podcast.
Graham: Hey there, it’s Graham.
Ashkahn: And I’m Ashkahn.
Graham: And today’s question is, “thinking about opening a 4 float center in Maine, what can I expect for utility bills? Heat, electric, etc, anything else.”
Ashkahn: All of those other utilities, whatever those may be.
Graham: So before we answer this, questions like this are not necessarily the easiest thing because they depend on a lot of variables like how many floats you’re running, what the cost of electricity and gas is in your area, etc.
Ashkahn: Mostly those, yeah, those are the main variables. But, you know, what type of appliances you have, if your HVAC system is gas or electric. There’s a lot of things that make it so that this not the most kind of, it’s not just super easy, here’s the numbers that you’re going to be expecting to see sort of answers.
Graham: Yeah, for sure. So, we can give you some estimates. To start off we were actually gonna do a little guest call here.
Ashkahn: Yeah, this might be a good time to ring in our old friend Mr. Jake Marty, another one of the owners here at Float On.
Graham: Yeah, let’s see what he has to say about this.
Ashkahn: Let’s see, let’s see if we can get him in on this podcast.
Jake Marty: Hello.
Graham: Hey, you are live on the air with us. We’re just doing some podcasting right now.
Jake Marty: Awesome, that sounds great.
Ashkahn: How’s it going buddy?
Graham: Yeah.
Jake Marty: It’s going pretty well, how are you guys doing?
Ashkahn: Good, good.
Graham: Nice.
Ashkahn: We got a question here, about utilities.
Graham: Yeah.
Ashkahn: Specifically, thinking about opening a 4 float center in Maine, what can I expect for utility bills? Heat, electric, etc.
Graham: And, so, we thought maybe a good place to start would be, kind of what we run right now in Float On. We also thought you might know those numbers better than we do.
Jake Marty: Yeah, yeah, so I have, no our 2017 numbers, like what we use for water and electricity and stuff like that.
Graham: Hit it.
Jake Marty: In 2017, yeah, no, for sure, obviously water being one of the big things that we use with so many showers and all the stuff we do with filter maintenance, then, of course, adding the tanks, Float On, in 2017, we went through about 385 CCFs, it’s centum cubic feet, it’s a volume of measurement. Which, all that is to say that’s about 30/32 per month, or about 24 thousand gallons of water actually each month, at Float On, on average. Which is kind of a staggering amount of water. Yeah, a lot of showers, right, long showers.
Yeah, Ashkahn always in the shower. Electricity, another one of those big things, since we have to actually power these tanks, and, not only power the tanks, we actually need to power a lot of other stuff, which kind of makes me just want to throw out one little thing here. This is very dependent on what’s actually in your float center. At Float On, we’re using a gas-powered furnace, but we’re using an electric AC split for our cooling capacity. We also have electric water heaters, where those could easily be gas or something like that. And then, of course, the tanks that you pick, it can be very different, the amount of energy that they’re going to draw. Our 6 tanks at Float On, in 2017, we ended up bring in just north of 100 thousand kilowatt hours of usage, I think it actually broke out an average of about 9 thousand kilowatt hours per month. Of course, that’s going to be priced differently per your region and you area, and what your energy costs are.
For natural gas, we ended up using about 300 therms, which is basically a CCF, similar to a centum cubic foot, as far as volume goes, and stuff like that, converting energy to volume and what not. But that was really heavy during the winter, whereas we didn’t really use a lot of gas during the summer, for heating and stuff like that, so it averages out to 300 over 12 months, that’s about 25 therms per month, but big fluctuations where we’re using a lot in the winter and then almost none.
Ashkahn: Our heater is the only thing that’s on gas in our building, right?
Jake Marty: Our heater is gas, we have a 100 thousand BTU furnace.
Ashkahn: Yeah, and there’s nothing else on gas.
Jake Marty: No, that’s the only thing running on gas, our laundry, our dryer and everything like that, that’s all on electric. And any wall heater panels we have, those are electric as well.
Graham: Cool, we were probably running around 1200, 1300 floats a month during this time, just for a comparison there. And there are minimums and different things that go into these too.
Jake Marty: Yeah.
Graham: The calculations, like you were saying Jake, too, of course there is things besides floats that contribute to the costs. So you can’t just really divide that number of floats by your number of floats and take it.
Ashkahn: Yeah, and there’s base amount of electricity and stuff like that. You need to light your lobby, there’s just things that you’re going to be doing no matter how many float tanks you have.
Jake Marty: Plus, there’s things your going to be paying for anyway, like sewer water run-off, storm water drainage, and stuff like that, that’s just going to be automatic costs each month.
Ashkahn: Yeah, and the reason we’re giving these in, kind of, numbers of usage as opposed to the amount of money we’re spending every month is because-
Graham: We like to make you do the work, you know? Why would we do your work for you?
Ashkahn: Because these numbers can fluctuate a lot from place to place. Like the price of water in your area might be decently different. Especially if you’re out in Hawaii or something. Their utilities get especially different from places here.
Jake Marty: Yeah.
Ashkahn: Think of Maine as Hawaii.
Jake Marty: I’ve heard that actually.
Ashkahn: The Hawaii of the northeast.
Jake Marty: I do think it’s a better way to look at it as well. Just because usage, we have a center that’s actually running, and that’s what we’re actually using, as opposed to just costs, yeah they can go all crazy all over the place, so I think it’s a good way to look at it.
Graham: Cool, okay, I think that’s all we had for you.
Jake Marty: Awesome, great.
Graham: Yeah, thanks for answering. Otherwise it would have been really embarrassing when it hit your voicemail.
Jake Marty: Straight to voicemail. No, it’s good to hear from you guys. Have a great day and best of luck with the rest of the podcast.
Graham: Thanks, talk to you soon buddy.
Jake Marty: Yup.
Graham: Alright, so, again Mr. Jake Marty everybody. Whooo
Ashkahn: Big round of applause, please.
Graham: Um, okay and so, that’s our actual usage, so that should give you just a little bit of numbers that you can crunch on your own for figuring out what things might be in your area. And, just to save some time, and hopefully give a slightly more accurate estimate for, specifically, in Maine. We just kind of entered these numbers into the business plan that we have through Float Tank Solutions, which just has a bunch of different variables, if you are not familiar with it, it kind of customizes itself based on the different inputs that you put in.
All of this stuff gets really confusing, first of all, like the actual rates are not one number, if you use below this amount it’s one number, and if you use above another amount it goes to a different number, so I’m kind of trying to take some averages that I could find for Maine in general. And just entered in the cost per kilowatt hour as 16 cents roughly, and the cost for CCF about $19.50 so getting up near twenty dollars per centum cubic foot of water. And what shot out, we crunched a bunch of numbers for Float On over the years and then ran those through a set of equations, so it does a certain assuming that your going to use 1,000 kilowatt hours, for example, every month, regardless of how many floats you run, and then a certain number of kilowatt hours per float, it kind of does these calculations.
If you were running a 4 tank center and your running at maybe like 50/60% capacity, let’s just say around 450/475 floats, the rough numbers you might be looking at. Electric maybe like $750, water $360, gas, depending on the season, maybe between around $50 and $7.
Ashkahn: And assuming that you don’t have gas water heaters and stuff like that.
Graham: Yeah, exactly. And that number would obviously go up. It’s actually a much kind of more affordable long term is having gas water heaters. But it comes with it’s own other issues.
Ashkahn: This is all per month?
Graham: Yup, it’s all per month. And then if we bring that up to more, you’re running at 75/80% capacity, so let’s say 730 floats, or around there, the utility costs rise, but not just totally proportionally. Per month we’re looking at electric maybe $1,000, water/sewer maybe $550, and again gas depends on that seasonality, but maybe between 50 and 75 or 100 for gas. So overall, it’s right around that $1,000 a month range or a little over depending on how many floats your running, is what you’d be looking at.
Ashkahn: Yeah.
Graham: Again, all in theory, all depending on these rates being set in time as well.
Ashkahn: Definitely a lot of electric. We use a lot of electric for the heaters of the float tanks, for running the pumps and the filtration systems the entire time and just for being open and having a retail space with people in it for those lengths of time, and your laundry. These sorts of things all add up.
Graham: And, yeah, I guess that’s about it, so that’s what we do, that’s what you might expect, and again go crunch some numbers yourself, but I wouldn’t expect them to drift too far from that, right, you’re not gonna be looking at like $2,000 a month utility bills.
Ashkahn: $50,000
Graham: for electric. Or in the $500 range for gas, or anything like that, even with gas water heaters probably. At least for Float On, that seems pretty accurate. If you’re, if we were a slightly smaller center with 4 tanks instead of 6, expecting around a little above that $1,000 mark for utilities feels about right.
Ashkahn: Cool, alright, well if you guys have other questions, especially ones that have us do a bunch of math before we hop on here and answer them.
Graham: Guest calls, life lines.
Ashkahn: Go over to that website, what is it? Floattanksolutions.com/podcast and that’s where you can type in questions.
Recent Podcast Episodes
How to Build your Mailing List – DSP 325
Graham and Ashkahn consistently emphasize the importance of mailing lists, but today they dive in deep to talk about how to build a mailing list, giving their best tips and tricks to collecting emails and how to make sure you’re getting the right people signed up.
How to Deal with Employee Conflict – DSP 324
Graham and Ashkahn address the unenviable task of dealing with disagreements between staff members as a small business. This is an area that Float On has needed a lot of help with in the past. The best practices of Human Resources aren’t very intuitive in interpersonal relationships, so hiring a professional is almost always a good idea.
Float Tanks in the Military – DSP 323
The military is famously tight lipped about the research it does in general. No less so than when researching seemingly benign practices like float tanks.
Graham and Ashkahn give their scoop on what they know about the military’s use of float tanks in their research and training programs.
Best Cleaning Practices without Burning Out Employees – DSP 322
Every float center has to compromise somewhere on how much cleaning to do between transitions. Where do you draw the line and how do you make sure that you’re keeping your employees happy without sacrificing sanitation?
Graham and Ashkahn remind everyone that “perfect” sanitation doesn’t exist and that making solutions collaborative in a work environment can do wonders for morale and problem solving in situations like this one.
Good Website Copy for Float Centers – DSP 321
Most websites you visit are filled with words. And that may seem simple, but if you build a website, you’re going to have to be the one to come up with those words. How do you decide what to put up there and how much is too much? What should you focus on?
Graham and Ashkahn tackle the elusive web copy problem for float centers and provide some helpful tips for anyone who’s feeling a little overwhelmed at the concept.
Latest Blog Posts
Timeline for Opening Up a Float Center
Opening up a float center is a lot like climbing a mountain. Even if you can see the peak, it’s a lot further away than you think, and when you finally get there, the journey and the destination usually end up being different than previously assumed.
In this post we’ll lay out a general process and timeline of what you may encounter on your path, from initial idea to actually operating a center.
Can you have volunteers at your center?
So you’re thinking about using volunteers in your float center?
Before we clarify what a “volunteer” actually means, we’ll first explore why a float center might be considering them in the first place. While it can be a way to provide floats to people who are otherwise unable to pay, the impulse to bring in volunteers can also stem from a desire to get some sort of free labor (later in this post we’ll dive into why you can’t actually do this, but it’s important to recognize that the instinct is understandable, especially when you have someone lined up and willing to work for free).
In addition to a desired boost in overall productivity, it’s also a way to invite more people into your center to experience what you do. Some customers actually want to help out and see what happens behind the scenes at a center.
Floating and Athletics, a Strong Relationship
One of the beautiful things about the float tank is that it serves to rejuvenate the whole person. — the body, mind, heart.
Broadly speaking, it’s a tool for homeostasis, an ideal environment that supports balance, health, and growth. This piece will look specifically at floating and athletics. For anyone who defines themselves as an athlete, or as a general pursuant of athletic endeavors, the float tank can be a powerful asset.
In this post, I’ll discuss individual athletes who float and how to look at this from a marketing perspective. I’ll also discuss past and present research, and share some thoughts on how the relationship between the athletic and floating communities might continue to unfold.
A Skeptic’s Guide to Floating
I think it’s time we addressed the giant metaphorical elephant in the salty metaphorical room — there are lots of exaggerated and untrue claims about the benefits of floating being spread around the industry.
Some are anecdotal, some are only half true, and some are just patently false. Floating has historically had a strong oral tradition tied to it — the practice has survived through word-of-mouth, one passionate floater teaching another everything they know. The unfortunate thing about this is that the information disseminated can’t be reliably tested or shared with others on a broader scale. You can’t use “my buddy Chris” as a source for a health benefit of float tanks in a newspaper article, much less for a research paper.
Now that we’re becoming a bit more mainstream, we thought it would be nice to add some clarity to what we should and shouldn’t be telling people about these difficult-to-understand, saliferous containers.