Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

If you wanna stump the Float On boys, you have to try harder than asking about the cost of utilities for a float center in Maine. They tackled this episode prepared and take the rare opportunity to show specific numbers for utility usage at Float On and what that breakdown would look like in Maine, with help from special guest Jake Marty.

Show Resources

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: Hey everybody. He, welcome to the podcast.

Graham: Hey there, it’s Graham.

Ashkahn: And I’m Ashkahn.

Graham: And today’s question is, “thinking about opening a 4 float center in Maine, what can I expect for utility bills? Heat, electric, etc, anything else.”

Ashkahn: All of those other utilities, whatever those may be.

Graham: So before we answer this, questions like this are not necessarily the easiest thing because they depend on a lot of variables like how many floats you’re running, what the cost of electricity and gas is in your area, etc.

Ashkahn: Mostly those, yeah, those are the main variables. But, you know, what type of appliances you have, if your HVAC system is gas or electric. There’s a lot of things that make it so that this not the most kind of, it’s not just super easy, here’s the numbers that you’re going to be expecting to see sort of answers.

Graham: Yeah, for sure. So, we can give you some estimates. To start off we were actually gonna do a little guest call here.

Ashkahn: Yeah, this might be a good time to ring in our old friend Mr. Jake Marty, another one of the owners here at Float On.

Graham: Yeah, let’s see what he has to say about this.

Ashkahn: Let’s see, let’s see if we can get him in on this podcast.

Jake Marty: Hello.

Graham: Hey, you are live on the air with us. We’re just doing some podcasting right now.

Jake Marty: Awesome, that sounds great.

Ashkahn: How’s it going buddy?

Graham: Yeah.

Jake Marty: It’s going pretty well, how are you guys doing?

Ashkahn: Good, good.

Graham: Nice.

Ashkahn: We got a question here, about utilities.

Graham: Yeah.

Ashkahn: Specifically, thinking about opening a 4 float center in Maine, what can I expect for utility bills? Heat, electric, etc.

Graham: And, so, we thought maybe a good place to start would be, kind of what we run right now in Float On. We also thought you might know those numbers better than we do.

Jake Marty: Yeah, yeah, so I have, no our 2017 numbers, like what we use for water and electricity and stuff like that.

Graham: Hit it.

Jake Marty: In 2017, yeah, no, for sure, obviously water being one of the big things that we use with so many showers and all the stuff we do with filter maintenance, then, of course, adding the tanks, Float On, in 2017, we went through about 385 CCFs, it’s centum cubic feet, it’s a volume of measurement. Which, all that is to say that’s about 30/32 per month, or about 24 thousand gallons of water actually each month, at Float On, on average. Which is kind of a staggering amount of water. Yeah, a lot of showers, right, long showers.

Yeah, Ashkahn always in the shower. Electricity, another one of those big things, since we have to actually power these tanks, and, not only power the tanks, we actually need to power a lot of other stuff, which kind of makes me just want to throw out one little thing here. This is very dependent on what’s actually in your float center. At Float On, we’re using a gas-powered furnace, but we’re using an electric AC split for our cooling capacity. We also have electric water heaters, where those could easily be gas or something like that. And then, of course, the tanks that you pick, it can be very different, the amount of energy that they’re going to draw. Our 6 tanks at Float On, in 2017, we ended up bring in just north of 100 thousand kilowatt hours of usage, I think it actually broke out an average of about 9 thousand kilowatt hours per month. Of course, that’s going to be priced differently per your region and you area, and what your energy costs are.

For natural gas, we ended up using about 300 therms, which is basically a CCF, similar to a centum cubic foot, as far as volume goes, and stuff like that, converting energy to volume and what not. But that was really heavy during the winter, whereas we didn’t really use a lot of gas during the summer, for heating and stuff like that, so it averages out to 300 over 12 months, that’s about 25 therms per month, but big fluctuations where we’re using a lot in the winter and then almost none.

Ashkahn: Our heater is the only thing that’s on gas in our building, right?

Jake Marty: Our heater is gas, we have a 100 thousand BTU furnace.

Ashkahn: Yeah, and there’s nothing else on gas.

Jake Marty: No, that’s the only thing running on gas, our laundry, our dryer and everything like that, that’s all on electric. And any wall heater panels we have, those are electric as well.

Graham: Cool, we were probably running around 1200, 1300 floats a month during this time, just for a comparison there. And there are minimums and different things that go into these too.

Jake Marty: Yeah.

Graham: The calculations, like you were saying Jake, too, of course there is things besides floats that contribute to the costs. So you can’t just really divide that number of floats by your number of floats and take it.

Ashkahn: Yeah, and there’s base amount of electricity and stuff like that. You need to light your lobby, there’s just things that you’re going to be doing no matter how many float tanks you have.

Jake Marty: Plus, there’s things your going to be paying for anyway, like sewer water run-off, storm water drainage, and stuff like that, that’s just going to be automatic costs each month.

Ashkahn: Yeah, and the reason we’re giving these in, kind of, numbers of usage as opposed to the amount of money we’re spending every month is because-

Graham: We like to make you do the work, you know? Why would we do your work for you?

Ashkahn: Because these numbers can fluctuate a lot from place to place. Like the price of water in your area might be decently different. Especially if you’re out in Hawaii or something. Their utilities get especially different from places here.

Jake Marty: Yeah.

Ashkahn: Think of Maine as Hawaii.

Jake Marty: I’ve heard that actually.

Ashkahn: The Hawaii of the northeast.

Jake Marty: I do think it’s a better way to look at it as well. Just because usage, we have a center that’s actually running, and that’s what we’re actually using, as opposed to just costs, yeah they can go all crazy all over the place, so I think it’s a good way to look at it.

Graham: Cool, okay, I think that’s all we had for you.

Jake Marty: Awesome, great.

Graham: Yeah, thanks for answering. Otherwise it would have been really embarrassing when it hit your voicemail.

Jake Marty: Straight to voicemail. No, it’s good to hear from you guys. Have a great day and best of luck with the rest of the podcast.

Graham: Thanks, talk to you soon buddy.

Jake Marty: Yup.

Graham: Alright, so, again Mr. Jake Marty everybody. Whooo

Ashkahn: Big round of applause, please.

Graham: Um, okay and so, that’s our actual usage, so that should give you just a little bit of numbers that you can crunch on your own for figuring out what things might be in your area. And, just to save some time, and hopefully give a slightly more accurate estimate for, specifically, in Maine. We just kind of entered these numbers into the business plan that we have through Float Tank Solutions, which just has a bunch of different variables, if you are not familiar with it, it kind of customizes itself based on the different inputs that you put in.

All of this stuff gets really confusing, first of all, like the actual rates are not one number, if you use below this amount it’s one number, and if you use above another amount it goes to a different number, so I’m kind of trying to take some averages that I could find for Maine in general. And just entered in the cost per kilowatt hour as 16 cents roughly, and the cost for CCF about $19.50 so getting up near twenty dollars per centum cubic foot of water. And what shot out, we crunched a bunch of numbers for Float On over the years and then ran those through a set of equations, so it does a certain assuming that your going to use 1,000 kilowatt hours, for example, every month, regardless of how many floats you run, and then a certain number of kilowatt hours per float, it kind of does these calculations.

If you were running a 4 tank center and your running at maybe like 50/60% capacity, let’s just say around 450/475 floats, the rough numbers you might be looking at. Electric maybe like $750, water $360, gas, depending on the season, maybe between around $50 and $7.

Ashkahn: And assuming that you don’t have gas water heaters and stuff like that.

Graham: Yeah, exactly. And that number would obviously go up. It’s actually a much kind of more affordable long term is having gas water heaters. But it comes with it’s own other issues.

Ashkahn: This is all per month?

Graham: Yup, it’s all per month. And then if we bring that up to more, you’re running at 75/80% capacity, so let’s say 730 floats, or around there, the utility costs rise, but not just totally proportionally. Per month we’re looking at electric maybe $1,000, water/sewer maybe $550, and again gas depends on that seasonality, but maybe between 50 and 75 or 100 for gas. So overall, it’s right around that $1,000 a month range or a little over depending on how many floats your running, is what you’d be looking at.

Ashkahn: Yeah.

Graham: Again, all in theory, all depending on these rates being set in time as well.

Ashkahn: Definitely a lot of electric. We use a lot of electric for the heaters of the float tanks, for running the pumps and the filtration systems the entire time and just for being open and having a retail space with people in it for those lengths of time, and your laundry. These sorts of things all add up.

Graham: And, yeah, I guess that’s about it, so that’s what we do, that’s what you might expect, and again go crunch some numbers yourself, but I wouldn’t expect them to drift too far from that, right, you’re not gonna be looking at like $2,000 a month utility bills.

Ashkahn: $50,000

Graham: for electric. Or in the $500 range for gas, or anything like that, even with gas water heaters probably. At least for Float On, that seems pretty accurate. If you’re, if we were a slightly smaller center with 4 tanks instead of 6, expecting around a little above that $1,000 mark for utilities feels about right.

Ashkahn: Cool, alright, well if you guys have other questions, especially ones that have us do a bunch of math before we hop on here and answer them.

Graham: Guest calls, life lines.

Ashkahn: Go over to that website, what is it? Floattanksolutions.com/podcast and that’s where you can type in questions.

Recent Podcast Episodes

Being the First Float Center – DSP 320

What’s it like to be the first float center to open in an area? How do you handle it? 

Graham and Ashkahn explain what it was like opening Float On, being one of the first dedicated float centers in the United States. The exciting thing is that creating awareness is really fun, but it can be a little stressful since your float center will represent floating as a practice for people.

Many of the tips here are the same for anyone opening a center: focus on awareness, be prepared to educate, and make sure your floats are the best they can be.

What you Need to Know About Algorithms – DSP 318

Ashkahn and Derek talk about algorithms, those pesky bits of code that push your posts up or down on social media and search engines and leave you scrambling for ways to get likes and clicks, constantly mixing it up to just be seen. 

The duo discusses how algorithms affect everyday posts for small businesses and how to keep up on information about the constantly changing nature of these systems. The main takeaway is, if your content is fresh, non-repetitive and you aren’t trying to game the system, you likely have nothing to worry about.

Commissions for Memberships? – DSP 317

Any sales related business knows that commissions are the gold-standard incentive program for drumming up business, but how does it work in a float center for memberships?

Derek and Ashkahn talk about the mixed success they’ve experienced at Float On each time it’s been tried. 

Getting Members to Float More Often – DSP 316

Single float memberships have become increasingly more common in the float industry, typically with the option to purchase additional floats for the month at a discount. But how do you properly incentivize those members to float more than a single time per month? 

Ashkahn and Derek talk marketing tips to keeping your float center top of mind and making sure your members are active regularly. 

Latest Blog Posts

How Many Float Tanks Should I Have?

How Many Float Tanks Should I Have?

Intro If you’ve crossed over into the sacred realm of “Yeah, I’m pretty sure I’m gonna open up a float center,” an obvious question arises — “How many tanks should I have?” Now, if you’re like me, you’re creating a 90 tank float community where everyone who buys in...

The Construction Secret to Soundproofing: Storage Between Float Rooms

The Construction Secret to Soundproofing: Storage Between Float Rooms

If you’ve ever taken a look at our construction materials or gotten advice on soundproofing, you’ve probably heard of the importance of including “air gaps” when building out your center. What that means and why it helps can be a bit of a technical question, and the practical implementation can seem daunting and unreasonable.  

Float Conference 2017 Recap

Float Conference 2017 Recap

Now that the salt has settled, I’m sharing some thoughts from “The Great Gathering of People Who Really Love Being Alone Sometimes in a Dark, Briny Room,” also known as The Float Conference.

The conference has always been an amazing opportunity to connect with the pulse of the broader float industry and, if this year’s gathering showed us anything, it’s that our collective heartbeat is as strong as ever.

2017 Float Conference Program Introduction

2017 Float Conference Program Introduction

Every year, I have the great pleasure of writing the introduction for the Float Conference program, and every year we share it on our blog so that members of the industry who weren’t able to make the journey out to Portland are able to check it out. I hope you enjoy reading it as much as I enjoyed writing it.

From all of us at Float Tank Solutions, where our time is measured as the space between two conferences, thank you again for a wonderful year!

– Graham Talley