Something in the world of floating have you stumped?
Show Highlights
It’s no secret that Graham and Ashkahn are shutting down the podcast (check out the resources for details on how to call in for the finale), but why?
Today, Graham and Ashkahn talk about all their projects that they’ll be dedicating themselves too now that they don’t have a daily podcast to rush to, everything from the mundane to the insane.
Show Resources
An Important Announcement from the Daily Solutions Podcast
If you’d like to sign up to ask a question on our two-hour call-in show, November 29th at 3 pm PST, go to floattanksolutions.com/dsplive.
HelmBot.com for more details on the HelmBot.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Graham: So concludes the Mr. Epsom saga.
Ashkahn: Quite a tale.
Graham: I am Graham.
Ashkahn: I am Ashkahn.
Graham: And together we are Grashkahmn.
Ashkahn: We can answer your questions.
Graham: We are answering another question today, but before we get to it, quick announcement.
Ashkahn: Yeah, you probably heard by now, so we’ll just the highlights.
Graham: Yeah, we’re winding down the podcast, we got our final episode on the 29th.
Ashkahn: It’s from three to five o’clock PM Pacific time. It’s a live call-in show.
Graham: Be there or be square.
Ashkahn: We’ll be videoing it. If you don’t know what we look like, it’s gonna be …
Graham: We’re not just illustrated for starters.
Ashkahn: Yeah.
Graham: We’re real people. You could find that out if you-
Ashkahn: You’ve probably been picturing in your head one of those statues of Greek gods.
Graham: And you’d be right.
Ashkahn: Yeah, prepare to be even more impressed.
Graham: All right, today’s question is, “What else do you have going on that’s so important you gotta end the podcast for, huh?!”
Ashkahn: Getting some guff, okay.
Graham: Yeah, and we got a lot of write-ins of congratulations and how much people have been liking it, and also some, not hate mail, but questioning emails. So this is pretty representative, I think more on our side ’cause I thought this was a hilarious question.
Yeah, I don’t know man, probably finally start my-
Ashkahn: We’ve got lives to live.
Graham: Start my dream of actually creating all-terrain animal feet. I really wanna have animal slippers that you can go hiking in.
Ashkahn: Slippers, okay. Not feet? I thought you were talking about genetically modifying animal feet.
Graham: No.
Ashkahn: You’re just talking about slippers.
Graham: Animal feet slippers, yeah.
Ashkahn: Yeah, we’ve talked about this. There’s basically, we think, a very underserved market out there of people who want fun things typically made for children in much more robust adult form. Like really nice animal slippers, or I’ve wanted a really nice bow tie that squirts water out of it. But if you go to get a bow tie that squirts water out of it …
Graham: White tie umbrella hat.
Ashkahn: Yeah, they all look super hokey and cheap and you can clearly see where the squirting is. It’s like, come on.
Graham: Yeah, bring it.
Ashkahn: Yeah.
Graham: And we will, we will bring it, so.
Ashkahn: So.
Graham: That’s where we’re gonna be spending most of our time on from here on here on out.
Ashkahn: Yeah, adulttoys.com I think is what we decided …
Graham: I think that one might be taken.
Ashkahn: We’re still trying to figure it out.
Graham: Don’t go there, we’re not gonna put that one in the show notes. Yeah, that would be awesome, that is actually one of my dreams, that was not a joke but that is not what we’re immediately spending time doing.
Ashkahn: No we’ve had this plan for a while of really wanting to make sure that a properly well-established moon colony exists.
Graham: It’s true, it may sound silly.
Ashkahn: It’s time, we can’t keep putting it off.
Graham: It sounds silly to me.
Ashkahn: The moon’s just gonna keep getting further away, we gotta act now.
Graham: One potato chip of weightless per year is what you weigh on the moon. Yeah, so that’s … If you have money, a lot of it and you wanna contribute to-
Ashkahn: Yeah we’re missing that part.
Graham: The development of humanity, then this is your freaking chance.
Ashkahn: But we have a name already.
Graham: You could be a hero.
Ashkahn: It’s, I’mgonnagetmooned.com.
Graham: I don’t know if that’s probably taken. We’re not gonna put that one in the show notes either. Now that I think about it. Yeah, what should we … That’s pretty much it, right? That’s the big ones.
Actually, what we wanted to spend some time doing, we hoped, was a petting zoo. but instead of animals … No, so we … Part of the weird thing about being Float On is that we immediately started five companies instead of just running a float tank center.
Ashkahn: Yeah.
Graham: And turns out they all take time and attention and –
Ashkahn: A full amount of time each.
Graham: Yeah. So we work five full jobs each, which is crazy and we switch back and forth and really focus on different projects. And fortunately a lot of the things we’ve been doing are stabilizing and able to run themselves a little bit more. We’ve hired androids to take up our role on this podcast for example.
Ashkahn: Yes.
Graham: I am Ashkahn. And the thing that we’re going to be focusing on, at least for the next couple of years probably, is trying to transition more into spending some time on the Helm, and both improving the software for existing clients in the float industry and branching out into some new other industries outside of just floating.
Ashkahn: Yeah, it’s been seven, six years, something like that. It’s been a lot of years since we started Helm.
Graham: Feels like lifetimes.
Ashkahn: So it’s developed a lot, it’s got a pretty nice foundation and it’s really fun for us to work on. We love working on it, and so when we were talking about the work we really enjoy, we kept coming back to the Helm, because I think we’ve been really satisfied with programming and how magical it feels to do something once that then prevents you from having to do the same thing a million times. Making buttons for things.
Graham: And it’s cool. Yeah as we do it, it’s saving everyone in the float industry time. We can add these features that not only benefit us in Float On, but immediately upon implementation, are available to every single center out there. And hopefully can help people save a little more of their time and actually fill up more of their tanks. So in terms of important work and satisfaction per hour spent, it’s also, the Helm feels very productive in that sense for being useful.
Ashkahn: And it’s not just… When we first started, it was like, “Yeah, this is fun. Get a couple of float centers.” And now there’s a bunch of float centers using it, and so it feels really powerful to be able to work on it and improve it and really impact that many people. And hopefully, have other people like massage and stuff like that save people from some of the other generic spa software that they’re using out there.
Graham: Yeah, so things like eventually developing software for escape rooms and all kinds of different silly things like that too, yeah. But yeah, that’s probably gonna be the future for us, is a lot of Helm work and of course, we’ll still be around, we might even pop back on, do Occasional Solutions Podcasts.
Ashkahn: Yeah.
Graham: Is a rough idea. But yeah, we might do some special broadcasts every few months and hop on and see if there are new questions coming in, answer them or just chat about important developments in the industry too. So don’t think we’ll be totally gone.
Ashkahn: Yeah we’re still here.
Graham: Yeah you’re stuck with us.
Ashkahn: Yeah.
Graham: Like it or not.
Ashkahn: We’re just gonna be having these conversations at each other without microphones. But we’ll still get together every day and answer a question that I come up with from now on.
Graham: Or if you have other ideas for not just float related questions you’d like to hear us answer, let us know. We’re open to more general solutions. All right, I think that’s pretty much it-
Ashkahn: Yeah.
Graham: For this episode.
Ashkahn: And yeah, if you’re on the Helm, get pumped. We’re gonna be taking it to the next level-
Graham: Yeah, you’re about to see some-
Ashkahn: In the next year or two.
Graham: Yeah, pretty cool improvements coming your way.
Ashkahn: Yeah we’re shipping every single float center a real Helm robot to do tasks for them.
Graham: Don’t hold us to that, that might be …
Ashkahn: Helmbot is going to be alive.
Graham: All right. Don’t forget to tune in, coming up right around the corner, November 29th.
Ashkahn: Yeah.
Graham: Live two-hour call-in extravaganza, three to five PM, Pacific time.
Ashkahn: Yeah, buy a couple of extra phones just in preparation.
Graham: All right, we’ll see everyone there.
Ashkahn: Right.
Graham: Everyone. Bye.
Recent Podcast Episodes
The Importance of Social Media – DSP 314
Social media seems to be the only marketing platform that anyone talks about anymore. How to do facebook ads, when to post on Instagram, how to improve Google SEO… it’s a broad topic that seems to dominate the conversation in marketing.
Ashkahn and Derek explain not only why it seems this way, but the misconception of relying too heavily on social media in marketing strategies, as well as a defense of social media as a platform.
How to not be salesy selling memberships – DSP 313
Derek and Ashkahn give the low down on pitching memberships to customers. A lot of float center owners don’t want to come off as pushy sales people after people get out of their floats.
Ashkahn sympathizes with this a lot, since that’s exactly how he felt when he first started selling memberships for Float On. He and Derek suggest a perspective shift on the idea of memberships, as lots of customers end up being appreciative of the opportunity, and don’t feel like they’re being overly pitched to.
Why is Water Treatment Important? – DSP 312
If float tank water is safe, in part because of all the salt, then why is there such a huge emphasis in the industry for water treatment? After all, there haven’t been any reports of anyone getting sick because of floating.
Ashkahn and Graham tackle this question and challenge the idea on its face, because, well, just because something hasn’t been reported doesn’t mean it doesn’t happen, and given how little is known about water treatment in float tanks, it’s a good idea, as an industry, to minimize the risk of infections and illness as much as possible. Really, there’s a lot of reasons, from peace of mind, complying with health regulation standards, and even marketing, to maintain your float tank solution to as high a standard that you can.
Soundproofing Windows of Your Float Center – DSP 311
Graham and Ashkahn discuss soundproofing windows of a float center, but first they talk about which situations may even warrant soundproofing in the first place. It may be that soundproofing is better prioritized elsewhere.
If you do decide to soundproof your window, the guys give you some tips on how best to do it and what to look for when picking out which type of glaze you may want along with a few other options.
How to Handle Reopening? – DSP 310
If there’s one thing Ashkahn and Graham have learned, it’s reopening. Float On has had to shut down for repairs so many times over the years that they’ve got the process down to a science.
They share their secrets for making sure you have a full week after opening, build momentum, keep your members happy in the downtime and throw a kickin’ reopening party!
Latest Blog Posts
What? Another Product Announcement? The New and Improved About Float Tanks Guide!
We’ve learned a lot since then, so has the industry and the rest of the world. Floating is no longer considered some obscure practice. The industry has become very well established the world over and is continuing to grow. As such, the About Float Tanks Guide in particular desperately needed updating.
There has been new research, new standards in manufacturing, and as an industry, we have a much better understanding of all things float tank.
Download the latest version today!
Announcing: The 2017 Float Tank Industry Report
In 2014 we started gathering answers to a survey that would eventually become the very first State of the Float Industry Report. We've released one every year since, and this year we (once again) have the most contributions that we've ever had. In total, 193 existing...
Working with a Landlord
If you’re planning on opening up a float center, it’s likely that you’ll end up renting and, therefore, working closely with a landlord. Like any business relationship, it takes communication, discernment, and openness to make a renter-landlord relationship feel truly comfortable.
Everyone involved is taking a risk and the reality is that, when it comes to floating, it’s probably more risk than your average small business – craft shop, bar, hair salon, law office, what-have-you.
This piece also includes a free download – a compilation of support letters from float center landlords!
Employees vs. Independent Contractors. Which is better when offering additional services?
Part of what makes all of this so confusing is there isn’t a one-size-fits-all set of actions that differentiates a standard employee from an independent contractor. Your State regulators, the federal Department of Labor, and the IRS all have their own criteria for what constitutes an “independent contractor”. Here, we’ll just be using the IRS definitions as a sort of jumping off point to the issue. If the status of employees is ever challenged, the IRS determines the status on a case-by-case basis over several criteria by a panel of judges, very similar to American Idol.
Basically it comes down to who is in control of the work. How much control does the company have over the type of job being done vs. how much control does the person providing the service. This manifests in different ways, but to fit the definition of an independent contractor, a service provider really does have to be independent. Beyond just using this guide, you should always consult an HR lawyer if you feel like there’s any confusion or ambiguity.
Basically, the rules fall into three main categories…
