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Show Highlights

The float world is a confusing place. The industry is known to disagree on construction materials, ideal float techniques or frequency, and even the benefits of using a float tank. How does anyone in the float industry know who to trust?

Graham and Ashkahn discuss why the industry often feels like it’s full of misinformation and how it compares to other industries. They also offer solid advice on how to find the best information available.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: All right. Welcome everybody.

Graham: Hey there.

Ashkahn: This is is the Daily Solutions podcast.

Graham: This is the Daily Solutions podcast.

Ashkahn: In case you were confused.

Graham: Yep. Roll your own-

Ashkahn: And clicked the wrong link-

Graham: saving rolls over there if you have your D20s handy. I’m Graham.

Ashkahn: And I’m Ashkahn.

Graham: And today’s question is, “I have heard conflicting information from different people in the industry sometimes about what seemed like very simple things. How do I know who to trust?”

Ashkahn: Yeah.

Graham: Well, definitely don’t trust us.

Ashkahn: Yeah, that’d be your first mistake.

Graham: Yeah, probably-

Ashkahn: So whatever we tell you here you should believe with a certain amount of a hesitance. Yeah, the world is a complicated place.

Graham: It’s hard out there. It’s tricky.

Ashkahn: That’s the thing. Here’s basically the deal.

Graham: Yeah. No one knows anything about anything.

Ashkahn: Basically.

Graham: Even outside of our industry.

Ashkahn: Yeah. There’s not as much certainty and concrete truths in the world as you may think there are.

Graham: And I’m not even sure about that.

Ashkahn: So with floating, it’s been around for a while, but a lot of the questions that we have coming up around science and research and a lot especially about like sanitation and the equipment and stuff like that, these are tough questions to answer and they’re technical, and they involve chemistry and diseases and stuff like that-

Graham: And a math and writing.

Ashkahn: Yeah. We don’t know. There’s not really a lot of people out there who know a huge insane amount about this stuff because there’s just research that’s left to be done. We just haven’t run of the data and have answers to some of these questions. So with floating it’s like when you get to these kind of rough areas and difficult questions basically you’re at the edge of human knowledge. That’s it. You’ve made it as far as people know things in certain directions with flow tanks, which is pretty exciting. It’s one of the cool things about being in the float industry is you’re kind of like a pioneer. Everyone’s out there just pushing the edge of knowledge a little bit further.

Graham: I find it really cool. Yeah, and when we do run actual research experiments, we’re expanding the base of human knowledge. We’re discovering things that no one knew previously.

Ashkahn: But the frustrating part is sometimes you have real simple questions that just are basic things that you want to do on a daily basis in your float center, and the answers are really complicated, and no one really knows.

Graham: Yeah and you have to pay attention to two guys who podcast in their robes for answers, you know?

Ashkahn: That was your first mistake. So we start looking when we look at floating information, we try to look at other information out there. We look at a recreational water like pools and spas. We look at drinking water, we look at other just chemistry involving Epsom salt. We look at-

Graham: We look at microbes on Mars.

Ashkahn: Yeah, yeah. Literally that is in one of the referenced little analysis of float tank sanitation, and this stuff can get complicated, and it’s not just that we’re trying to translate knowledge from a different field into our own, which is certainly part of it. Part of it is also these other fields don’t have everything figured out. We when we learn about pool and spa stuff like we get to see where their edge of knowledge is too, and it’s closer than you may think.

Graham: That was the thing that really drove home how kind of in the dark we are with a lot of float tanks stuff because and I think in the back of my head before we started going to these multiple aquatic conferences per year and hearing different presentations I thought that as a species, as humans we had more knowledge about things as simple as water that we drink and bathe in, and instead presentations on this new research that’s just coming out where in my head I’m like, “Oh, I really would have thought that we’d have that figured out decades ago,” so yeah, as float tanks being so young and new. Is there that we’re so so far away from it and far away from having dozens and dozens of labs with huge millions of dollars budgets that are running research on these things yearly like pools have.

Ashkahn: In the last conference we were at there was a full day long presentation about basically UV used in pools and the interaction of UV and chlorine, and you would be surprised how much we’re still learning about how that works, and that’s something and we’ve been using chlorine for whatever, like over 100 years, and we’ve been using UV in pools with chlorine for a while and still this presenter up there was presenting fresh new data about the interactions of these things, and everyone was like learning for the first time. And these are like the heads of health departments around the country and in some cases from other countries in the world.

Graham: And you don’t get higher than the person presenting on UV at the time.

Ashkahn: We’ve seen talks about hydroxyl radicals where these people who are like the most knowledgeable people about these things are just saying literally conflicting information, opposite information from one another.

Graham: Yeah. Both PhD scientists, yeah, manufacturers versus scientists who are independent conflicting information it’s-

Ashkahn: And it’s complicated. When we were learning about the chlorine UV stuff, there’s hundreds and hundreds of chemical reactions that can happen when you start adding things like chlorine or when UV has it’s rays affecting different things that changes the molecular structure of things and that chlorine interacts with sweat, and makeup, and pharmaceutical drugs that are in our drinking water-

Graham: Vitamins that you would drink earlier that day.

Ashkahn: That gets puts into it, and we don’t know what all those things do where there’s a result of like 200 different molecules all of a sudden that are in a float tank or a pool or whatever, and we don’t know exactly what each of them is doing. It’s just the level of complexity that happens with some of this stuff goes up real fast.

Graham: And that’s just water sanitation. You start getting into construction and best setups and soundproofing and things like that. There’s only so many systems that you can say for certain how soundproof they are, and even then, if anything is done slightly off in your construction, that can really affect it. There’s so many unknowns, not just the water chemistry is a perfect acute example of how it feels to be on the edge of understanding for all these other aspects too like down to marketing, best ways to fill float centers as a kind of new and thriving industry. We’re also on the edges of understanding what goes into just filling up our tanks and being successful and having longevity, and some of these models that we’re testing we won’t really see how many centers either succeed or don’t succeed for-

Ashkahn: Or what construction materials will hold up for 10 years instead of two.

Graham: Yeah. We’re just nearing the year eight, so if things break down after 10 years and don’t show signs of it beforehand, we don’t even know yet. You know?

Ashkahn: Yeah. It’s just like the more we’ve learned about things, the more I think we’ve realized that the world is a nuanced place. If you’re looking at information, if someone’s telling you something, if it sounds really simple and clear cut and very basic, that should be a warning sign to you. That’s what I’ve learned. If anything just sounds real straightforward, probably there’s more to the picture there and you’re only getting a very simplified part of the story and that’s just the case with all this stuff. There’s just nuance, and asterisks, and exceptions and everything is within the realm of the context around it. It’s very hard to just say things in very concrete simple terms.

Graham: Yeah, and some things are true. There are things that are logically true in the world. They call them on a priori truths. Two plus two equals four. But as our good friend, the philosopher David Hume said, “Those are few and far between” and much more common is just truth we have to derive from whatever we see and witness around us, the environment, and try to put them together, and so again, I just wanted to bring it back to it’s not just float tanks that are a kind of nebulous and don’t have a lot of certainty around them it’s the entire universe, just especially float tanks. In a confusing universe they’re especially confusing.

Ashkahn: So just be careful out there. Keep a skeptic’s eye on where, especially for things like The Float Collective or these other online forums. It’s really easy for information to be-

Graham: For podcasts that are out there.

Ashkahn: Podcasts. We’re a very tight knit community, and so information can get bounced around and parroted very, very easily here because we’re really good at-

Graham: Oh, parroted. I thought you said parodied.

Ashkahn: Parodied? So just because you read something online or read it multiple times, it doesn’t mean that a bunch of people aren’t just saying it because they read it a month ago from someone who said something that may or may not have been totally educated on it.

Graham: Yeah, or something they may have heard from a scientists who also didn’t have the full story or know what they were talking about. Stuff gets passed down and misinformation from the highest levels. There are scientific articles out there that have been keystones of the kind of different progress in fields that are now being unable to be replicated out there. Right?

Ashkahn: Yeah.

Graham: Science makes all kinds of mistakes.

Ashkahn: There’s that big replication project that happened, and they found that, it what was like 40% of their these huge important papers couldn’t be replicated. So yeah, we have problems with solid truth way, way high up the chain.

Graham: Confusing universe. Especially confusing float tank universe. So yeah, I’d say, how do you know who to trust? No one. Do your own thinking.

Ashkahn: Build a bunker. Just get down in there. Get some canned food.

Graham: Yeah, and if you do want to know the truth about anything else, send in your own questions to floattanksolutions.com/podcast, and we’ll tell you how it is.

Ashkahn: Yeah. Man, good luck out there.

Graham: Yeah. Be Good. Be Good.

Recent Podcast Episodes

Different Reasons for Writing a Float Center Business Plan – DSP 204

Writing a business plan can often feel like you’re throwing hard work into the void. If you’re not getting a bank loan, who’s going to see it? What’s the point of it if all the numbers are going to be different?

Graham and Ashkahn break down their experiences of starting Float On without a business plan and how useful it was writing one later, as well as how they’ve used that business plan to help dozens of other centers get funding and open their doors. 

How Many Times Should A Float Center E-mail about Deals? – DSP 202

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Should my Float Center Have Dynamic Pricing? – DSP 201

Dynamic pricing AKA changing prices based on demand or availability, is a pretty common tactic in certain industries. Airlines do it with tickets. Restaurants and bars do it with “happy hour” to get people to come in during slow times.

Graham and Ashkahn weigh in on this practice as it pertains to the float industry and, if you are going to do it, how to do it right so you get the most bang for your buck without confusing your customers. 

How Many Managers Does it Take to Run a Float Center? – DSP 200

Not every float center owner wants to be tethered to working their shop for the rest of their lives. In fact, even some that enjoy that work immensely can be doing their business a disservice by focusing on day-to-day operations as opposed to dedicating their time to marketing or expansion. 

So how do float center owners get out of the shop? How many managers (Or Taco Supremes as they’re called at Float On) does it take to effectively replace the shop owner at a business.  Ashkahn and Graham have successfully implemented a system at Float On that allows them to be much more hands off on the business than when they first opened and they share how got to that point and how their business structure has evolved.  

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