Something in the world of floating have you stumped?
Show Highlights
The float world is a confusing place. The industry is known to disagree on construction materials, ideal float techniques or frequency, and even the benefits of using a float tank. How does anyone in the float industry know who to trust?
Graham and Ashkahn discuss why the industry often feels like it’s full of misinformation and how it compares to other industries. They also offer solid advice on how to find the best information available.
Listen to Just the Audio
Transcription of this episode… (in case you prefer reading)
Ashkahn: All right. Welcome everybody.
Graham: Hey there.
Ashkahn: This is is the Daily Solutions podcast.
Graham: This is the Daily Solutions podcast.
Ashkahn: In case you were confused.
Graham: Yep. Roll your own-
Ashkahn: And clicked the wrong link-
Graham: saving rolls over there if you have your D20s handy. I’m Graham.
Ashkahn: And I’m Ashkahn.
Graham: And today’s question is, “I have heard conflicting information from different people in the industry sometimes about what seemed like very simple things. How do I know who to trust?”
Ashkahn: Yeah.
Graham: Well, definitely don’t trust us.
Ashkahn: Yeah, that’d be your first mistake.
Graham: Yeah, probably-
Ashkahn: So whatever we tell you here you should believe with a certain amount of a hesitance. Yeah, the world is a complicated place.
Graham: It’s hard out there. It’s tricky.
Ashkahn: That’s the thing. Here’s basically the deal.
Graham: Yeah. No one knows anything about anything.
Ashkahn: Basically.
Graham: Even outside of our industry.
Ashkahn: Yeah. There’s not as much certainty and concrete truths in the world as you may think there are.
Graham: And I’m not even sure about that.
Ashkahn: So with floating, it’s been around for a while, but a lot of the questions that we have coming up around science and research and a lot especially about like sanitation and the equipment and stuff like that, these are tough questions to answer and they’re technical, and they involve chemistry and diseases and stuff like that-
Graham: And a math and writing.
Ashkahn: Yeah. We don’t know. There’s not really a lot of people out there who know a huge insane amount about this stuff because there’s just research that’s left to be done. We just haven’t run of the data and have answers to some of these questions. So with floating it’s like when you get to these kind of rough areas and difficult questions basically you’re at the edge of human knowledge. That’s it. You’ve made it as far as people know things in certain directions with flow tanks, which is pretty exciting. It’s one of the cool things about being in the float industry is you’re kind of like a pioneer. Everyone’s out there just pushing the edge of knowledge a little bit further.
Graham: I find it really cool. Yeah, and when we do run actual research experiments, we’re expanding the base of human knowledge. We’re discovering things that no one knew previously.
Ashkahn: But the frustrating part is sometimes you have real simple questions that just are basic things that you want to do on a daily basis in your float center, and the answers are really complicated, and no one really knows.
Graham: Yeah and you have to pay attention to two guys who podcast in their robes for answers, you know?
Ashkahn: That was your first mistake. So we start looking when we look at floating information, we try to look at other information out there. We look at a recreational water like pools and spas. We look at drinking water, we look at other just chemistry involving Epsom salt. We look at-
Graham: We look at microbes on Mars.
Ashkahn: Yeah, yeah. Literally that is in one of the referenced little analysis of float tank sanitation, and this stuff can get complicated, and it’s not just that we’re trying to translate knowledge from a different field into our own, which is certainly part of it. Part of it is also these other fields don’t have everything figured out. We when we learn about pool and spa stuff like we get to see where their edge of knowledge is too, and it’s closer than you may think.
Graham: That was the thing that really drove home how kind of in the dark we are with a lot of float tanks stuff because and I think in the back of my head before we started going to these multiple aquatic conferences per year and hearing different presentations I thought that as a species, as humans we had more knowledge about things as simple as water that we drink and bathe in, and instead presentations on this new research that’s just coming out where in my head I’m like, “Oh, I really would have thought that we’d have that figured out decades ago,” so yeah, as float tanks being so young and new. Is there that we’re so so far away from it and far away from having dozens and dozens of labs with huge millions of dollars budgets that are running research on these things yearly like pools have.
Ashkahn: In the last conference we were at there was a full day long presentation about basically UV used in pools and the interaction of UV and chlorine, and you would be surprised how much we’re still learning about how that works, and that’s something and we’ve been using chlorine for whatever, like over 100 years, and we’ve been using UV in pools with chlorine for a while and still this presenter up there was presenting fresh new data about the interactions of these things, and everyone was like learning for the first time. And these are like the heads of health departments around the country and in some cases from other countries in the world.
Graham: And you don’t get higher than the person presenting on UV at the time.
Ashkahn: We’ve seen talks about hydroxyl radicals where these people who are like the most knowledgeable people about these things are just saying literally conflicting information, opposite information from one another.
Graham: Yeah. Both PhD scientists, yeah, manufacturers versus scientists who are independent conflicting information it’s-
Ashkahn: And it’s complicated. When we were learning about the chlorine UV stuff, there’s hundreds and hundreds of chemical reactions that can happen when you start adding things like chlorine or when UV has it’s rays affecting different things that changes the molecular structure of things and that chlorine interacts with sweat, and makeup, and pharmaceutical drugs that are in our drinking water-
Graham: Vitamins that you would drink earlier that day.
Ashkahn: That gets puts into it, and we don’t know what all those things do where there’s a result of like 200 different molecules all of a sudden that are in a float tank or a pool or whatever, and we don’t know exactly what each of them is doing. It’s just the level of complexity that happens with some of this stuff goes up real fast.
Graham: And that’s just water sanitation. You start getting into construction and best setups and soundproofing and things like that. There’s only so many systems that you can say for certain how soundproof they are, and even then, if anything is done slightly off in your construction, that can really affect it. There’s so many unknowns, not just the water chemistry is a perfect acute example of how it feels to be on the edge of understanding for all these other aspects too like down to marketing, best ways to fill float centers as a kind of new and thriving industry. We’re also on the edges of understanding what goes into just filling up our tanks and being successful and having longevity, and some of these models that we’re testing we won’t really see how many centers either succeed or don’t succeed for-
Ashkahn: Or what construction materials will hold up for 10 years instead of two.
Graham: Yeah. We’re just nearing the year eight, so if things break down after 10 years and don’t show signs of it beforehand, we don’t even know yet. You know?
Ashkahn: Yeah. It’s just like the more we’ve learned about things, the more I think we’ve realized that the world is a nuanced place. If you’re looking at information, if someone’s telling you something, if it sounds really simple and clear cut and very basic, that should be a warning sign to you. That’s what I’ve learned. If anything just sounds real straightforward, probably there’s more to the picture there and you’re only getting a very simplified part of the story and that’s just the case with all this stuff. There’s just nuance, and asterisks, and exceptions and everything is within the realm of the context around it. It’s very hard to just say things in very concrete simple terms.
Graham: Yeah, and some things are true. There are things that are logically true in the world. They call them on a priori truths. Two plus two equals four. But as our good friend, the philosopher David Hume said, “Those are few and far between” and much more common is just truth we have to derive from whatever we see and witness around us, the environment, and try to put them together, and so again, I just wanted to bring it back to it’s not just float tanks that are a kind of nebulous and don’t have a lot of certainty around them it’s the entire universe, just especially float tanks. In a confusing universe they’re especially confusing.
Ashkahn: So just be careful out there. Keep a skeptic’s eye on where, especially for things like The Float Collective or these other online forums. It’s really easy for information to be-
Graham: For podcasts that are out there.
Ashkahn: Podcasts. We’re a very tight knit community, and so information can get bounced around and parroted very, very easily here because we’re really good at-
Graham: Oh, parroted. I thought you said parodied.
Ashkahn: Parodied? So just because you read something online or read it multiple times, it doesn’t mean that a bunch of people aren’t just saying it because they read it a month ago from someone who said something that may or may not have been totally educated on it.
Graham: Yeah, or something they may have heard from a scientists who also didn’t have the full story or know what they were talking about. Stuff gets passed down and misinformation from the highest levels. There are scientific articles out there that have been keystones of the kind of different progress in fields that are now being unable to be replicated out there. Right?
Ashkahn: Yeah.
Graham: Science makes all kinds of mistakes.
Ashkahn: There’s that big replication project that happened, and they found that, it what was like 40% of their these huge important papers couldn’t be replicated. So yeah, we have problems with solid truth way, way high up the chain.
Graham: Confusing universe. Especially confusing float tank universe. So yeah, I’d say, how do you know who to trust? No one. Do your own thinking.
Ashkahn: Build a bunker. Just get down in there. Get some canned food.
Graham: Yeah, and if you do want to know the truth about anything else, send in your own questions to floattanksolutions.com/podcast, and we’ll tell you how it is.
Ashkahn: Yeah. Man, good luck out there.
Graham: Yeah. Be Good. Be Good.
Recent Podcast Episodes
Float Centers in Hip Neighborhoods – DSP 199
Do float centers in the hip part of town do better than ones on the outskirts? Graham and Ashkahn are well versed on this in that Float On is in a fairly hip part of Portland.
The guys break down some of the benefits of being one of the “cool” businesses in town as well as some of the serious drawbacks. Naturally, things like foot traffic aren’t as important. Almost no one walks into a float center and hops in a tank off the street. So there are fringe benefits to it, like awareness, but if you decide on going to a different part of town, then you’re not automatically doing a disservice to your brand.
Can You Clean a Float Tank with Vinegar? – DSP 198
You have to change out your float tank water eventually. Is it a good idea to give your float tank a vinegar cleanse when you do? is that effective? Is it too much work for the results? Are there better solutions to keep your tank clean and fresh?
Graham and Ashkahn discuss while providing assurances like “either you’re not crazy or we’re all crazy”, so that’s nice.
Have you Experienced Challenging Floats? – DSP 197
Graham and Ashkahn share stories about their most challenging floats. Everything from extreme physical discomfort to literally staying in too long.
They also share stories of floats from friends and customers that they’ve accumulated over the years and discuss the value of experiencing these difficult moments in the tank and how you might approach them when one occurs at your center.
What’s the Best Representation of Float Tanks in TV or Movies? – DSP 196
It happens every once in a while, a tv show or a movie will feature a float tank and the entire industry gets a jolt as if to say “we made it to the big time!”
But not all float tank cameos are created equal, so which one does it the best? What is the best representation of floating in media? Graham and Ashkahn go through the list of everything from Altered States to Stranger Things to find out what it is.
Is it Bad for Float Centers to Always be Running Discounts? – DSP 195
Welcome to the last episode in Social Media Week with Derek, Ashkahn, and Graham. If you haven’t listened to the other episodes in the series, it is strongly recommended that you start at the beginning especially for this episode as it references some points brought up earlier in the week.
Derek and Graham share some more intricacies of the Float On business philosophy and share their opinions on constantly running ads for floats through Groupon or on Social Media. Admittedly, Float On doesn’t run discounts very often, and they share why that is. They also talk about how to run discounts effectively and have a tough conversation about what to do if you want to break that cycle of constant discounts for your floats.
Latest Blog Posts
Lessons for Float Centers from a Mainstream Marketing Conference
A couple of weeks ago, I had the opportunity to attend Copyblogger’s Authority Rainmaker Conference in Denver, Colorado. As a self proclaimed marketing nerd, this was an opportunity to mingle with my people. I believe no matter how much experience you have in...
A Quick Note on Insulation…
Insulating the roof/joists of your float center... Basically, what you're trying to do here to create an envelope around your space. You're trying to create a barrier between a conditioned environment (your float room) and an unconditioned environment (open air). This...
Encouraging Creativity After Floating
Most float tanks centers have customers. So as to have a place to put these customers where they will be able to sit, or stand, as they please and not be in the way, most float tank centers also have lobbies. So as to have something - some surface upon which these...
Float Center Education Through Internships
Why Have an Intern Program? I (Marshall) started my career in floating as an intern, coming in to the shop each Monday to learn about floating, sanitation, and better understand the intricacies of construction projects. For every four hours I worked, I was expected to...