Learn best practices for starting and running a float center:
  • This field is for validation purposes and should be left unchanged.

Something in the world of floating have you stumped?

  • This field is for validation purposes and should be left unchanged.

Show Highlights

The float world is a confusing place. The industry is known to disagree on construction materials, ideal float techniques or frequency, and even the benefits of using a float tank. How does anyone in the float industry know who to trust?

Graham and Ashkahn discuss why the industry often feels like it’s full of misinformation and how it compares to other industries. They also offer solid advice on how to find the best information available.

Listen to Just the Audio

Transcription of this episode… (in case you prefer reading)

Ashkahn: All right. Welcome everybody.

Graham: Hey there.

Ashkahn: This is is the Daily Solutions podcast.

Graham: This is the Daily Solutions podcast.

Ashkahn: In case you were confused.

Graham: Yep. Roll your own-

Ashkahn: And clicked the wrong link-

Graham: saving rolls over there if you have your D20s handy. I’m Graham.

Ashkahn: And I’m Ashkahn.

Graham: And today’s question is, “I have heard conflicting information from different people in the industry sometimes about what seemed like very simple things. How do I know who to trust?”

Ashkahn: Yeah.

Graham: Well, definitely don’t trust us.

Ashkahn: Yeah, that’d be your first mistake.

Graham: Yeah, probably-

Ashkahn: So whatever we tell you here you should believe with a certain amount of a hesitance. Yeah, the world is a complicated place.

Graham: It’s hard out there. It’s tricky.

Ashkahn: That’s the thing. Here’s basically the deal.

Graham: Yeah. No one knows anything about anything.

Ashkahn: Basically.

Graham: Even outside of our industry.

Ashkahn: Yeah. There’s not as much certainty and concrete truths in the world as you may think there are.

Graham: And I’m not even sure about that.

Ashkahn: So with floating, it’s been around for a while, but a lot of the questions that we have coming up around science and research and a lot especially about like sanitation and the equipment and stuff like that, these are tough questions to answer and they’re technical, and they involve chemistry and diseases and stuff like that-

Graham: And a math and writing.

Ashkahn: Yeah. We don’t know. There’s not really a lot of people out there who know a huge insane amount about this stuff because there’s just research that’s left to be done. We just haven’t run of the data and have answers to some of these questions. So with floating it’s like when you get to these kind of rough areas and difficult questions basically you’re at the edge of human knowledge. That’s it. You’ve made it as far as people know things in certain directions with flow tanks, which is pretty exciting. It’s one of the cool things about being in the float industry is you’re kind of like a pioneer. Everyone’s out there just pushing the edge of knowledge a little bit further.

Graham: I find it really cool. Yeah, and when we do run actual research experiments, we’re expanding the base of human knowledge. We’re discovering things that no one knew previously.

Ashkahn: But the frustrating part is sometimes you have real simple questions that just are basic things that you want to do on a daily basis in your float center, and the answers are really complicated, and no one really knows.

Graham: Yeah and you have to pay attention to two guys who podcast in their robes for answers, you know?

Ashkahn: That was your first mistake. So we start looking when we look at floating information, we try to look at other information out there. We look at a recreational water like pools and spas. We look at drinking water, we look at other just chemistry involving Epsom salt. We look at-

Graham: We look at microbes on Mars.

Ashkahn: Yeah, yeah. Literally that is in one of the referenced little analysis of float tank sanitation, and this stuff can get complicated, and it’s not just that we’re trying to translate knowledge from a different field into our own, which is certainly part of it. Part of it is also these other fields don’t have everything figured out. We when we learn about pool and spa stuff like we get to see where their edge of knowledge is too, and it’s closer than you may think.

Graham: That was the thing that really drove home how kind of in the dark we are with a lot of float tanks stuff because and I think in the back of my head before we started going to these multiple aquatic conferences per year and hearing different presentations I thought that as a species, as humans we had more knowledge about things as simple as water that we drink and bathe in, and instead presentations on this new research that’s just coming out where in my head I’m like, “Oh, I really would have thought that we’d have that figured out decades ago,” so yeah, as float tanks being so young and new. Is there that we’re so so far away from it and far away from having dozens and dozens of labs with huge millions of dollars budgets that are running research on these things yearly like pools have.

Ashkahn: In the last conference we were at there was a full day long presentation about basically UV used in pools and the interaction of UV and chlorine, and you would be surprised how much we’re still learning about how that works, and that’s something and we’ve been using chlorine for whatever, like over 100 years, and we’ve been using UV in pools with chlorine for a while and still this presenter up there was presenting fresh new data about the interactions of these things, and everyone was like learning for the first time. And these are like the heads of health departments around the country and in some cases from other countries in the world.

Graham: And you don’t get higher than the person presenting on UV at the time.

Ashkahn: We’ve seen talks about hydroxyl radicals where these people who are like the most knowledgeable people about these things are just saying literally conflicting information, opposite information from one another.

Graham: Yeah. Both PhD scientists, yeah, manufacturers versus scientists who are independent conflicting information it’s-

Ashkahn: And it’s complicated. When we were learning about the chlorine UV stuff, there’s hundreds and hundreds of chemical reactions that can happen when you start adding things like chlorine or when UV has it’s rays affecting different things that changes the molecular structure of things and that chlorine interacts with sweat, and makeup, and pharmaceutical drugs that are in our drinking water-

Graham: Vitamins that you would drink earlier that day.

Ashkahn: That gets puts into it, and we don’t know what all those things do where there’s a result of like 200 different molecules all of a sudden that are in a float tank or a pool or whatever, and we don’t know exactly what each of them is doing. It’s just the level of complexity that happens with some of this stuff goes up real fast.

Graham: And that’s just water sanitation. You start getting into construction and best setups and soundproofing and things like that. There’s only so many systems that you can say for certain how soundproof they are, and even then, if anything is done slightly off in your construction, that can really affect it. There’s so many unknowns, not just the water chemistry is a perfect acute example of how it feels to be on the edge of understanding for all these other aspects too like down to marketing, best ways to fill float centers as a kind of new and thriving industry. We’re also on the edges of understanding what goes into just filling up our tanks and being successful and having longevity, and some of these models that we’re testing we won’t really see how many centers either succeed or don’t succeed for-

Ashkahn: Or what construction materials will hold up for 10 years instead of two.

Graham: Yeah. We’re just nearing the year eight, so if things break down after 10 years and don’t show signs of it beforehand, we don’t even know yet. You know?

Ashkahn: Yeah. It’s just like the more we’ve learned about things, the more I think we’ve realized that the world is a nuanced place. If you’re looking at information, if someone’s telling you something, if it sounds really simple and clear cut and very basic, that should be a warning sign to you. That’s what I’ve learned. If anything just sounds real straightforward, probably there’s more to the picture there and you’re only getting a very simplified part of the story and that’s just the case with all this stuff. There’s just nuance, and asterisks, and exceptions and everything is within the realm of the context around it. It’s very hard to just say things in very concrete simple terms.

Graham: Yeah, and some things are true. There are things that are logically true in the world. They call them on a priori truths. Two plus two equals four. But as our good friend, the philosopher David Hume said, “Those are few and far between” and much more common is just truth we have to derive from whatever we see and witness around us, the environment, and try to put them together, and so again, I just wanted to bring it back to it’s not just float tanks that are a kind of nebulous and don’t have a lot of certainty around them it’s the entire universe, just especially float tanks. In a confusing universe they’re especially confusing.

Ashkahn: So just be careful out there. Keep a skeptic’s eye on where, especially for things like The Float Collective or these other online forums. It’s really easy for information to be-

Graham: For podcasts that are out there.

Ashkahn: Podcasts. We’re a very tight knit community, and so information can get bounced around and parroted very, very easily here because we’re really good at-

Graham: Oh, parroted. I thought you said parodied.

Ashkahn: Parodied? So just because you read something online or read it multiple times, it doesn’t mean that a bunch of people aren’t just saying it because they read it a month ago from someone who said something that may or may not have been totally educated on it.

Graham: Yeah, or something they may have heard from a scientists who also didn’t have the full story or know what they were talking about. Stuff gets passed down and misinformation from the highest levels. There are scientific articles out there that have been keystones of the kind of different progress in fields that are now being unable to be replicated out there. Right?

Ashkahn: Yeah.

Graham: Science makes all kinds of mistakes.

Ashkahn: There’s that big replication project that happened, and they found that, it what was like 40% of their these huge important papers couldn’t be replicated. So yeah, we have problems with solid truth way, way high up the chain.

Graham: Confusing universe. Especially confusing float tank universe. So yeah, I’d say, how do you know who to trust? No one. Do your own thinking.

Ashkahn: Build a bunker. Just get down in there. Get some canned food.

Graham: Yeah, and if you do want to know the truth about anything else, send in your own questions to floattanksolutions.com/podcast, and we’ll tell you how it is.

Ashkahn: Yeah. Man, good luck out there.

Graham: Yeah. Be Good. Be Good.

Recent Podcast Episodes

How do you Know What to Delegate and When? – DSP 164

The eternal small business challenge. You can’t be everywhere at once, but how do you decide what to delegate and to whom? Unfortunately, there’s not an easy solution, but there are some philosophies behind how you run your business and operate that may be helpful to review. 

If you’re reaching this wall and you’re not sure what to do, think about how your work is laid out and what is required of you. Some things are naturally going to be more repetitive and have more built in redundancy. That’s a good place to start looking for delegating responsibility, but it doesn’t have to end there. It all just takes time.

Graham and Ashkahn get into the Float On way and how it’s come about that they’re the owners, but don’t run the shop and are no longer making the major decisions in running it as a business. Worth a listen even if you’ve never even seen a float center before. 

Float Room Construction Costs Specifics – DSP 163

In this episode, Graham and Ashkahn succinctly breakdown the cost of float room construction. The average float room cost per the industry survey is $75,000 per room. How much of that is float tank cost and how much is construction? There are some variables to consider based on geography and types of tanks, but the guys lay out the average and clarify some of the numbers we’ve released previously. 

How to Delicately Handle Difficult Customers – DSP 162

Sometimes there’s just that one customer. The “Problem Child” customer that you don’t like having to deal with. The one who totally know is definitely (probably) making things up to try and get a free float. And they’re such a nuisance! What can you do about that? Obviously you don’t want them getting vengeful if you tell them to kick rocks and spread lies about you.

How do you handle that situation? Well, Graham and Ashkahn lay out some nice ground rules for how they handle people and it comes down to setting clear boundaries that at least appear rigid on the outset. Then, if those boundaries are crossed, the reactions you have are totally expected.

What’s the Difference Between a Residential and Commercial Float Tank? – DSP 161

Ashkahn and Graham break down the differences between float tanks designed for home use in comparison to ones intended for a commercial setting. Depending on how it’s intended to be used can drastically affect the construction of the tank. Most home use tanks, for example, aren’t made of fiberglass, because those large, rigid structures are difficult to move by yourself or just with one other person. Likewise, the filtration demands for a home use tank are a lot different.

Listen in and check out all the differences and which tanks are more intended for use at home as opposed to commercial use.

Do Floaters really Go into a “Theta State”? – DSP 160

Sometimes it’s difficult to differentiate the claims of scientific benefit of floating from those that are just anecdotal. The idea that floating causing greater theta brainwave activity is one of those things that sounds right, but what does the data say? And how can everyone else find out?

Fortunately, Graham and Ashkahn have done the legwork and even talked to the researchers who do this kind of stuff. They break down exactly how true the Theta claim is and what, if any, real research corroborates it. 

Latest Blog Posts

Prepayment for Floats

Prepayment for Floats

Do you make people pay when they schedule an appointment?

We at Float On always strive to be as easy to deal with and non-intimidating as possible, so from the very beginning we have allowed people to book floats over the phone without payment. READ MORE…

The Difference Between Night and Day

The Difference Between Night and Day

We've all heard the expression, “It’s like the difference between night and day.” The term is used to draw extreme contrast. How much different is our experience of nighttime and daytime? How does it affect how we live? How we work? How we interact with our...

A Peek at the Float On Renovation

A Peek at the Float On Renovation

Well, we did it again. We've been closed for 2 weeks of construction already, and we still have another week to go. We're installing two new flooring and shower systems to test out, a new lobby wall for soundproofing, and we're replacing one of our Ocean Float Rooms...

The Best Time to Start a Float Center (response)

The Best Time to Start a Float Center (response)

I usually don't share the responses I get from our posts, but they always spawn great conversations. After this last one, I got hit with more emails than usual, and I wanted to share one of them with you which is representative of many of the others. I've been...