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Rise is coming up soon, May 3rd through 5th, and while many of you have probably heard about it, most of you probably haven’t been there. I’d like to talk about how it compares to other industry events, and what makes it so special.

We’ve attended Rise every year, and it continues to be a wonderful collection of kind humans perpetuating greater gentleness to the rest of the world. This is the third annual Rise gathering, and it promises to be just as third eye-opening as the previous ones.

Last year, Graham and Ashkahn got to sit down with Kevin McCulloch and Jacob Resch, the organizers of Rise and owners of Float STL, for the Daily Solutions Podcast which was right in the middle of its run at the time. You could tell from the conversation that there was a certain delight from everyone involved in getting to share horror stories about the stresses of running a conference for the float industry.

During that conversation, Kevin shared his thoughts on how Rise compares to the Float Conference. As he says, it’s a “gift that the Float Conference is already operating” since it’s “the pulse of the entire industry… and we wanna focus on this little sliver. And it wouldn’t even make sense to do that if the Float Conference wasn’t servicing the whole industry.”

(If you’d like to see some of our coverage from last year, you can check out the podcast episodes where Graham and Ashkahn took live questions all day or you can check out the live blog we ran during the presentations.)

It’s difficult to talk about Rise without referencing the Float Conference, despite them being very different. The Float Conference was birthed out of necessity. It was started because there was no other industry event at the time and so Float on started one.

Rise is another conference for the float industry. Absolutely. But that doesn’t make it an East coast Float Conference. While the Float Conference is for the entire industry, Rise is much more focused on float center owners, and even more specifically, those who focus on spreading the practice of floating. You could say that Rise is more a cultural event than a business one. It’s for the float community as opposed to the float industry.

Kevin and Jake will no doubt be leading us in thoughtful conversations, introspective meditations, and sharing the warmth and love that they feel for everyone who comes.

At Rise, everyone does everything together at the same time. If there’s a presentation going on, everyone is in the audience. If there’s lunch, everyone is at lunch. If it’s time for guided meditation, you’re right there for guided meditation. Each event bonds you closer with the rest of the people there until by the end of the weekend, you feel like you’ve just shared an intimate experience with loved ones. Even if you’ve never met them before a few days ago.

One of the best ways to see this contrast is to look at the speakers who attend both events. Justin Feinstein, the head researcher at the Float Lab at the Laureate Institute for Brain Research, shares updates on his research every year at the Float Conference, and at Rise he focused far more on how to get float center owners involved in contributing to the scientific community.

While Glenn and Lee Perry are consistently delightful and kind, in the context of Rise, their talk feels much more like a fireside chat than the TEDTalk style presentation it appears to be at the Float Conference.

Even Graham and Ashkahn are more laid back at Rise – they did their presentation there in bathrobes last year!

Not to mention that St. Louis itself is such a lovely city. There’s always something to do, and getting to visit Float STL is really a treat.

So far, every year we visit, we take a group trip out to the City Museum, which is like no other place on Earth. If you’ve never been, it’s a surrealist wonderland for children and adults. Beyond being just a museum, it’s a monument to the oddities that exist within the human mind. While yes, there are historical artifacts, artwork on display, and educational experiences aplenty to be had, the entire building functions more as a giant playground filled with wrought iron structures, disturbing tile mosaics, and a giant ball pit at the center of a climbing maze. Honestly, it’s something that needs to be seen to be believed.

In short, if the Float Conference is like a family reunion, Rise is like coming home for the holidays. It feels so cozy and familiar. In both cases, everyone there is family, but the setting for Rise is more intimate, less overwhelming. It’s so much easier to say hello to everyone you know at Rise, even if you know everyone!

*Also, consider this an open invitation to join us this year at the City Museum! We’ll be visiting Monday, May 6th, after the Rise gathering has concluded. Below are just a handful of images from the museum to help entice you.

 

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Should I Hire a Marketer? – DSP 231

Should I Hire a Marketer? – DSP 231

Owning a small business is a juggling act of priorities that range from putting out small metaphorical fires, to big picture thinking about the scope of the company. At what point does a float center owner prioritize hiring a marketer to shoulder some of this burden and how can an inexperienced business owner find the right one for them. 

Graham and Derek tackle these questions and offer some advice for running a small business and the types of mentalities and practices that lead to the longevity and peace of mind that comes with finding someone to trust with some of that big picture thinking.

Should I Hire a Marketer? – DSP 231

How Marketing Strategies Evolve – DSP 230

Graham and Ashkahn wax nostalgic in this episode tracing back the history of Float On to its origins. They were younger, bright eyed and the world felt full of possibility. How they advertised floating was a whole different beast back then, too. Part of it was how different the industry was, part of it was how different awareness in Portland was, and parts of it were just about Float On still being a young business.

The guys share their successes, lessons, and bold faced mistakes they made along the way in learning how to deal with the idea of filling tanks, as well as some of the constants that have remained throughout the years.

Should I Hire a Marketer? – DSP 231

Future Proofing Float Tanks – DSP 229

Float Tanks are expensive. Purchasing tanks can easily end up being half of your opening costs when starting out, so it makes sense to want to purchase tanks that have a long lifespan. 

Thinking about which float tank manufacturers might last the longest, though, is probably not the way to think about this issue. For one, it’s impossible to tell what manufacturer is going to be around the longest. What’s more, if anything does break, the vast majority of the time you don’t need to go to the manufacturer to get it fixed in the first place. 

Ashkahn and Graham share their thoughts on proper float tank care and the steps any float center owner should take when considering a tank. 

Should I Hire a Marketer? – DSP 231

How to Run Experiments with Floaters – DSP 228

It’s important to acknowledge that float center owners without a scientific background probably shouldn’t be running experiments on floaters willy nilly. It should also be noted that Graham and Ashkahn aren’t scientists, despite being huge fans of self-experimentation. 

There has been a lot of talk recently, however, of float centers collaborating with student researchers to help run experiments, though. Graham and Ashkahn discuss (with a fair amount of levity) what it might take to properly run experiments in a float tank, which they understand is no easy task. 

Should I Hire a Marketer? – DSP 231

What are Good Plants to Have in a Float Center? – DSP 227

Plants give life, both aesthetically and literally, to any room they’re placed in. The environment inside a float center, however, can be the absolute worst place for certain plants, even ones that would normally be considered fine for your local area. 

Graham and Ashkahn pull in Jordan to talk about different plants that thrive in a humid float center environment and some tips on how to take care of them.

Should I Hire a Marketer? – DSP 231

Getting Salty With Speakers: Roy Vore – DSP 226

With the Float Conference coming up, Graham and Ashkahn are talking with lots of really smart people who will be presenting this year. It’s not every day that they get to ask molecular biologists questions about float tank sanitation, so they decided to take the opportunity to ask the experts the questions that the industry needs answers to.

Today Roy Vore is taking time to share some of his knowledge about microbiology and water sanitation, along with his work in the pool and spa industry.

Why we’re Excited for the 2018 Float Conference!

Why we’re Excited for the 2018 Float Conference!

It’s Float On’s final year hosting the Float Conference this year. The wails from all our floaty friends can be heard throughout the galaxy as we mourn the end of an era. But, please, dry your eyes, float industry, because this year is going to be amazing.

There’s absolutely no way we’re not going out with a bang, so buckle up and buy your tickets. We’re planning on making this the best Float Conference yet! We have fresh speakers, amazing activities, new podcasts, and a very full schedule. Everything is going to be bigger and better and the parties are going to be off the hook!

Here’s a little bit from some of us putting this event together about what we’re excited about this year.

Should I Hire a Marketer? – DSP 231

How Often Does Float On Party? – DSP 225

Ashkahn and Graham have developed a bit of a reputation over the years within the industry as party animals. Anyone who has met them can confirm this to be true. But how often to the throw parties at Float On? What are good occasions for float center parties and how do you throw one? 

The guys share their party philosophy and offer some nice tips and tricks for throwing a sensory deprivation shindig. 

Should I Hire a Marketer? – DSP 231

Is there a “Best” Float Position? – DSP 224

Ashkahn and Graham thoroughly debunk the myth of a “best” float position. The Float On boys explicate their philosophy that there is no right way to float and instead talk about all the different positions they enjoy floating in. They learn more about each other than they expected to in the process. 

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