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Rise is coming up soon, May 3rd through 5th, and while many of you have probably heard about it, most of you probably haven’t been there. I’d like to talk about how it compares to other industry events, and what makes it so special.

We’ve attended Rise every year, and it continues to be a wonderful collection of kind humans perpetuating greater gentleness to the rest of the world. This is the third annual Rise gathering, and it promises to be just as third eye-opening as the previous ones.

Last year, Graham and Ashkahn got to sit down with Kevin McCulloch and Jacob Resch, the organizers of Rise and owners of Float STL, for the Daily Solutions Podcast which was right in the middle of its run at the time. You could tell from the conversation that there was a certain delight from everyone involved in getting to share horror stories about the stresses of running a conference for the float industry.

During that conversation, Kevin shared his thoughts on how Rise compares to the Float Conference. As he says, it’s a “gift that the Float Conference is already operating” since it’s “the pulse of the entire industry… and we wanna focus on this little sliver. And it wouldn’t even make sense to do that if the Float Conference wasn’t servicing the whole industry.”

(If you’d like to see some of our coverage from last year, you can check out the podcast episodes where Graham and Ashkahn took live questions all day or you can check out the live blog we ran during the presentations.)

It’s difficult to talk about Rise without referencing the Float Conference, despite them being very different. The Float Conference was birthed out of necessity. It was started because there was no other industry event at the time and so Float on started one.

Rise is another conference for the float industry. Absolutely. But that doesn’t make it an East coast Float Conference. While the Float Conference is for the entire industry, Rise is much more focused on float center owners, and even more specifically, those who focus on spreading the practice of floating. You could say that Rise is more a cultural event than a business one. It’s for the float community as opposed to the float industry.

Kevin and Jake will no doubt be leading us in thoughtful conversations, introspective meditations, and sharing the warmth and love that they feel for everyone who comes.

At Rise, everyone does everything together at the same time. If there’s a presentation going on, everyone is in the audience. If there’s lunch, everyone is at lunch. If it’s time for guided meditation, you’re right there for guided meditation. Each event bonds you closer with the rest of the people there until by the end of the weekend, you feel like you’ve just shared an intimate experience with loved ones. Even if you’ve never met them before a few days ago.

One of the best ways to see this contrast is to look at the speakers who attend both events. Justin Feinstein, the head researcher at the Float Lab at the Laureate Institute for Brain Research, shares updates on his research every year at the Float Conference, and at Rise he focused far more on how to get float center owners involved in contributing to the scientific community.

While Glenn and Lee Perry are consistently delightful and kind, in the context of Rise, their talk feels much more like a fireside chat than the TEDTalk style presentation it appears to be at the Float Conference.

Even Graham and Ashkahn are more laid back at Rise – they did their presentation there in bathrobes last year!

Not to mention that St. Louis itself is such a lovely city. There’s always something to do, and getting to visit Float STL is really a treat.

So far, every year we visit, we take a group trip out to the City Museum, which is like no other place on Earth. If you’ve never been, it’s a surrealist wonderland for children and adults. Beyond being just a museum, it’s a monument to the oddities that exist within the human mind. While yes, there are historical artifacts, artwork on display, and educational experiences aplenty to be had, the entire building functions more as a giant playground filled with wrought iron structures, disturbing tile mosaics, and a giant ball pit at the center of a climbing maze. Honestly, it’s something that needs to be seen to be believed.

In short, if the Float Conference is like a family reunion, Rise is like coming home for the holidays. It feels so cozy and familiar. In both cases, everyone there is family, but the setting for Rise is more intimate, less overwhelming. It’s so much easier to say hello to everyone you know at Rise, even if you know everyone!

*Also, consider this an open invitation to join us this year at the City Museum! We’ll be visiting Monday, May 6th, after the Rise gathering has concluded. Below are just a handful of images from the museum to help entice you.

 

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How Do you Incentivize Return Floaters without Memberships or Packages? – DSP 222

How Do you Incentivize Return Floaters without Memberships or Packages? – DSP 222

How many times has a float center owner had a first time floater come out of the tank and said something along the lines of “that was amazing! I need to do this every week!” and then they never see that person again? How do you get them to come back without committing to a membership or a high ticket package of floats? 

Ashkahn and Graham share their thoughts on this exact problems and some of the creative solutions they’ve implemented at Float On to combat it. The key, for them, has been keeping it simple and making it accessible.

How Do you Incentivize Return Floaters without Memberships or Packages? – DSP 222

How to Schedule Your Float Center During the Slow Season – DSP 221

For most float centers, the summer months drastically change how busy it gets. It seems that zenning out to nothingness is moderately less appealing when there’s a lot of outdoor activities to enjoy. 

Graham and Ashkahn share their thoughts on a reduced schedule. Float On runs 24 hours almost every day throughout the year. so reducing their schedule is typically against their philosophies. They explain some of the reasons people might consider it, what are some good ways to go about it, as well as explain some practices to consider avoiding when cutting hours.

How Do you Incentivize Return Floaters without Memberships or Packages? – DSP 222

Slip Proofing Your Float Tanks and Float Rooms – DSP 220

The solution inside float tanks is slippery. Really really slippery. What is the best way to make sure that float customers aren’t slipping and falling before or after their floats.

Ashkahn and Graham break down the various steps needed for slip proofing for inside the float tank, the first step out of the tank, the rest of the float room, your hallways, or inside your workrooms.

How Do you Incentivize Return Floaters without Memberships or Packages? – DSP 222

Should You Install Shower Screens in your Float Rooms? – DSP 219

Float centers, it has been said, are nearly in the shower business as much as they are in the float business. In fact, float centers run twice as many showers as floats. No doubt about it, they are an important part of the float experience, as is designing them. 

So do you include shower screens or doors? Graham and Ashkahn weigh in and share why the think it’s better to skip the door altogether, and dispel any sort of benefit that it may appear to have for a float center.

How Do you Incentivize Return Floaters without Memberships or Packages? – DSP 222

5½ of the Most Common Construction Mistakes Float Centers Make – DSP 217

Graham and Ashkahn have been around the proverbial float block. They’ve visited centers all over the world, consulted with them, and trained them on how to make their centers as good as possible. It’s tempting to ask them, specifically, what are some of the most common mistakes they’ve seen in this time. 

Fortunately, someone did. The duo hash out exactly what they think of when it comes to both “common” and “expensive” construction mistakes for float centers, especially where those two points intersect on the float center Venn diagram of unhappiness. 

How Do you Incentivize Return Floaters without Memberships or Packages? – DSP 222

What Post-Float Music do you Wake Up Floaters With? – DSP 216

There’s a lot of options for floaty music out there. Some are free with a creative commons license, some are built into tanks by manufacturers, some float centers will use meditation tracks to pull people out of it, or self compose music on occasion.

How does Float On pick their post-float music? Ashkahn and Graham explain their thoughts on post-float music, why they maintain a minimalist approach, and explain the formation of Theta State Records.

How Do you Incentivize Return Floaters without Memberships or Packages? – DSP 222

Who to Trust in the Float Industry – DSP 214

The float world is a confusing place. The industry is known to disagree on construction materials, ideal float techniques or frequency, and even the benefits of using a float tank. How does anyone in the float industry know who to trust?

Graham and Ashkahn discuss why the industry often feels like it’s full of misinformation and how it compares to other industries. They also offer solid advice on how to find the best information available. 

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