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Rise is coming up soon, May 3rd through 5th, and while many of you have probably heard about it, most of you probably haven’t been there. I’d like to talk about how it compares to other industry events, and what makes it so special.

We’ve attended Rise every year, and it continues to be a wonderful collection of kind humans perpetuating greater gentleness to the rest of the world. This is the third annual Rise gathering, and it promises to be just as third eye-opening as the previous ones.

Last year, Graham and Ashkahn got to sit down with Kevin McCulloch and Jacob Resch, the organizers of Rise and owners of Float STL, for the Daily Solutions Podcast which was right in the middle of its run at the time. You could tell from the conversation that there was a certain delight from everyone involved in getting to share horror stories about the stresses of running a conference for the float industry.

During that conversation, Kevin shared his thoughts on how Rise compares to the Float Conference. As he says, it’s a “gift that the Float Conference is already operating” since it’s “the pulse of the entire industry… and we wanna focus on this little sliver. And it wouldn’t even make sense to do that if the Float Conference wasn’t servicing the whole industry.”

(If you’d like to see some of our coverage from last year, you can check out the podcast episodes where Graham and Ashkahn took live questions all day or you can check out the live blog we ran during the presentations.)

It’s difficult to talk about Rise without referencing the Float Conference, despite them being very different. The Float Conference was birthed out of necessity. It was started because there was no other industry event at the time and so Float on started one.

Rise is another conference for the float industry. Absolutely. But that doesn’t make it an East coast Float Conference. While the Float Conference is for the entire industry, Rise is much more focused on float center owners, and even more specifically, those who focus on spreading the practice of floating. You could say that Rise is more a cultural event than a business one. It’s for the float community as opposed to the float industry.

Kevin and Jake will no doubt be leading us in thoughtful conversations, introspective meditations, and sharing the warmth and love that they feel for everyone who comes.

At Rise, everyone does everything together at the same time. If there’s a presentation going on, everyone is in the audience. If there’s lunch, everyone is at lunch. If it’s time for guided meditation, you’re right there for guided meditation. Each event bonds you closer with the rest of the people there until by the end of the weekend, you feel like you’ve just shared an intimate experience with loved ones. Even if you’ve never met them before a few days ago.

One of the best ways to see this contrast is to look at the speakers who attend both events. Justin Feinstein, the head researcher at the Float Lab at the Laureate Institute for Brain Research, shares updates on his research every year at the Float Conference, and at Rise he focused far more on how to get float center owners involved in contributing to the scientific community.

While Glenn and Lee Perry are consistently delightful and kind, in the context of Rise, their talk feels much more like a fireside chat than the TEDTalk style presentation it appears to be at the Float Conference.

Even Graham and Ashkahn are more laid back at Rise – they did their presentation there in bathrobes last year!

Not to mention that St. Louis itself is such a lovely city. There’s always something to do, and getting to visit Float STL is really a treat.

So far, every year we visit, we take a group trip out to the City Museum, which is like no other place on Earth. If you’ve never been, it’s a surrealist wonderland for children and adults. Beyond being just a museum, it’s a monument to the oddities that exist within the human mind. While yes, there are historical artifacts, artwork on display, and educational experiences aplenty to be had, the entire building functions more as a giant playground filled with wrought iron structures, disturbing tile mosaics, and a giant ball pit at the center of a climbing maze. Honestly, it’s something that needs to be seen to be believed.

In short, if the Float Conference is like a family reunion, Rise is like coming home for the holidays. It feels so cozy and familiar. In both cases, everyone there is family, but the setting for Rise is more intimate, less overwhelming. It’s so much easier to say hello to everyone you know at Rise, even if you know everyone!

*Also, consider this an open invitation to join us this year at the City Museum! We’ll be visiting Monday, May 6th, after the Rise gathering has concluded. Below are just a handful of images from the museum to help entice you.

 

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How to Deal with Humidity in Float Rooms – DSP 185

How to Deal with Humidity in Float Rooms – DSP 185

Humidity can be a subtle, difficult, and persistent challenge for a lot of float centers. Aside from just the massive amount of humidity that a float tank can create, showers also generate a lot of humidity. This can be a challenge for your construction, your soundproofing, and your floater’s comfort. 

Fortunately, everyone has to deal with this issue, so there’s a lot of tips out there. Unfortunately, there isn’t an exact science on the best humidity for float rooms as of yet. Graham and Ashkahn unmuddle this quandary a bit before muddling it back up again. 

How to Deal with Humidity in Float Rooms – DSP 185

What to do if your Float Center Loses Power – DSP 184

What do you do with your float center if an emergency happens? What if your center loses power for several days and there’s nothing you can do about it? Float tanks rely on having a well regulated system to stay functional and we know that if it gets out of whack, everything can get pretty messy. So if you know this is happening, how do you prevent the worst of it? 

Graham and Ashkahn work through this problem and come up with some solutions to prevent things like salt crystallization and upsetting your tank chemistry too much. 

How to Deal with Humidity in Float Rooms – DSP 185

How to Handle Business Partner Disputes – DSP 183

It’s often said that having business partners is a lot like having a marriage, and just like a successful marriage, having a successful relationship with your business partner (or partners, we’re not here to judge) requires effective communication, patience, and compromise.

Float On has 5 owners, and they haven’t always agreed on the best course of action. So naturally disagreements happen, but how you handle them is the worthier part. Graham and Ashkahn share their experiences and what’s helped make Float On a success 7 years and counting. 

How to Deal with Humidity in Float Rooms – DSP 185

Float Center Name Suggestions – DSP 182

There’s enough float centers out there now to have some established naming conventions for centers. It can feel like all the good names are already taken. Fortunately, Graham and Ashkahn have taken the time come up with a list of a few floaty sounding names that are so far not taken but totally awesome. 

How to Deal with Humidity in Float Rooms – DSP 185

What Benefits of Floating have been Proven Scientifically? – DSP 181

Most float centers have to deal with the difficult problem of describing the benefits of floating to those who haven’t tried it yet or are just starting their float journeys. What is safe and accurate to say? Obviously, you don’t want to be advertising false claims if you can help it, but it can be difficult to find accurate information that tells a full story about floating.

Graham and Ashkahn dive into the resources available and clear up some of the confusion surrounding our salty practice. Check out the show notes for a list of great resources!

How to Deal with Humidity in Float Rooms – DSP 185

How Best to Heat Your Float Tank – DSP 180

In this episode, Graham and Ashkahn break down the pros and cons (not Kahns) of different types of heating typically used in float tanks. Aside from going over the most common types of heating, they also provide tips and tricks for keeping your tanks warm that don’t have to do with water temperature and making sure you’re providing a comfortable experience for your customers. 

How to Deal with Humidity in Float Rooms – DSP 185

Tips on Managing Staff – DSP 179

Float On, for all its quirks, has ended up being very traditionally structured as a business. There are managers, co-managers, and employees who all have different responsibilities and commitments. Graham and Ashkahn break down how they came to structure the company this way, despite aggressively fighting against that mentality of a corporate, top down structure. 

How to Deal with Humidity in Float Rooms – DSP 185

What’s the Difference Between Loans and Investments? – DSP 178

The financial cost to opening a float center is huge at the startup, given the high ticket cost of float tanks themselves, as well as the expensive technical construction that comes along with making your rooms sound/water/saltproof. It’s rare for a float center to open entirely self financed, so what are the best options for getting funding? Loans versus investments.

Graham and Ashkahn break down the differences in these two approaches weigh the pros and cons to both for float centers. 

How to Deal with Humidity in Float Rooms – DSP 185

What About Vertical Float Tanks? – DSP 177

So for those of us who’ve wanted to float in a vertical tank ever since seeing Luke Skywaker use one in Empire Strikes Back, Graham and Ashkahn dish out what they know about vertical float tanks. 

Fortunately, another one of Float On’s owners, Christopher Messer, actually makes vertical float tanks, so the guys have the inside scoop on all things vertical.

Achieving Liftoff: Modern Gravity

Achieving Liftoff: Modern Gravity

In another installment of our ongoing series, we’re taking a look at Modern Gravity in Edmonton, Alberta. Matt and J.P., the owners of the center, share what success means to them.   Back in 2013, there wasn’t a single float center near Edmonton, so these guys...

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